The future of content strategy

In this era of complex and overwhelming information density innovation will rule as brands find ways to cut through the clutter. In terms of leading content innovation, there is no better leader to observe than Jay Baer of Convince and Convert. Two years ago I would have introduced Jay as a blogger but that is not nearly sufficient enough to describe America's foremost new media mogul. In the past 24 months Baer has introduced rapid short-form videos, a new curated content property, five new podcasts and flurry of new publishing innovations on channels like LinkedIn and Facebook. In this amazing episode of The Marketing Companion, Jay was my pinch-hit co-host and we cover vital content marketing topics such as:

• Why video rules as a content form and the demographic change driving growth in this channel.
• How to maintain a cost-effective content creation strategy
• The myth of audience overlap
• Why Jay has launched seven podcasts and his monetization strategy
• Why curation has opened up a new customer connection
• The content strategy pivot that was "scary" for Jay
• Thinking through a content "funnel" for your business
• The future of content marketing strategy
• The platform changes that are forcing "liquidity" in marketing strategy

Fasten your seatbelt. Here we go ... Important resources mentioned in this episode: Jay Today video series Convince and Convert podcast programs Blog and Definitive newsletter Mark's post on Facebook and content distribution strategy

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gShift’s Web Presence Analytics platform provides agencies and brands with search, social and mobile content marketing data in one place. Monitor and report on an entire web presence. Create smarter, faster content through gShift’s proprietary data. Report on the engagement and performance of your content marketing investment.

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