The Marketing Companion

reach

In our latest Marketing Companion Podcast, Tom Webster and I examine three ripped-from-the-headlines topics critical to digital marketing: A decline in Facebook reach?

-- New research from several sources indicates that Facebook algorithmic tweaks could be dramatically depressing the visibility of brand posts to their audiences. We dissect this data and discuss whether this is real or something that could actually get much worse.

Are we safe? -- Our last podcast covered 2014 marketing trends and I predicted that the "malignant complexity" of Internet systems would provoke more attacks to a vulnerable system.

We look at the recent Target breach -- 40 million credit card profiles were stolen -- and an analyst remark that indicates something even more sinister could be going on here.

Influence marketing trends -- An influence marketing company released some eye-popping data about the number of marketers who are actively paying influencers to promote their brands.

The trajectory of this trend is remarkable and strikes at the heart of some moral issues of content creators. I think this will be a profound topic for 2014 and beyond and I think you will enjoy this lively debate!

Are you ready for this? Of course you are!

Here is the podcast, at your service:

References in this podcast:

Jim Tobin article on Facebook reach

Agora Pulse article on Facebook reach

Scott Stratten

Direct download: TMC.14.mp3
Category:Social Media Marketing -- posted at: 11:41am EDT

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This not your normal 2014 forecast post about Facebook advertising and "the year of mobile" (yawn). Tom Webster and I put our heads together to really think through some of the implications of what we're seeing out there and the six projections we developed are not exactly run of the mill social media fare. I think you are going to really enjoy our latest Marketing Companion podcast. It is going to surprise, and perhaps even startle, you.

The podcast starts out with a visit from Arnold Schwarzenegger and Christian Bale (you have to hear it to believe it!) and then untangles six marketing mega-trends:

1) Malignant complexity

2) Re-aggregation of audience

3) The cost of security

4) The death of "last touch" attribution and implications for search and offline marketing

5) Dis-intermediation of manufacturing (the biggest impact on marketing since the Internet?)

6) Atomization of content This podcast is guaranteed to get you thinking about our marketing future in new ways.

What's that you say? You can't wait to dive into it?

Well I certainly can't blame you so here it is in stunning high-definition technicolor:

References in this podcast:

The password management tool is Dashlane.

Direct download: TMC.13.mp3
Category:Social Media Marketing -- posted at: 3:23pm EDT

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