The Marketing Companion

In the latest episode of The Marketing Companion podcast, Tom Webster and I reveal our wishlist of what we would like to see "more of" and "less of" on the web. Among the topics we explore: Brand skepticism and brand bullying -- It seems like any time a company authentically tries to be "human" on the web it attracts an attack. If we want brands to show up in a more human way, shouldn't we reward them? Evangelism -- This word is a red flag for me. When anybody describes themselves as an evangelist for ... (fill in the latest social technology) ... I immediately wonder about the credibility of the person. "Evangelism" suggests you have a specific agenda and your goal is to "convert" instead of "lead."  The web need more business leaders and fewer evangelists. Long-term thinking -- Why Uber needs to be more like Nike. A brand develops from a collection of small interactions over time. Do brands still have the patience to be great? Whining -- Let's stop whining and start taking care of each other. Want to make the world a better place? Think about how you're showing up in your little corner of the world. ... and there's much more. Also, I have been experiencing chatbot envy. Apparently this is the way to go now, according to Facebook. So Tom and I decided we needed to get ahead of this curve by introducing Slurry™, the new Marketing Companion chatbot. It's not quite ready for primetime, but it is rather entertaining! Ready for some fun? Here we go. Resources mentioned in this podcast:

Please support our extraordinary sponsors. Our content is free because of their generosity.

Many thanks to our friend Scott Monty for the awesome show intro. Be sure to check out his amazing newsletter The Full Monty, the best weekly curation of digital news.

BuzzSumo is the world’s best way to discover, analyze and amplify your content. Run over to BuzzSumo today for a 14 day free trial. Beyond data, BuzzSumo offers priceless insights to take your marketing to the next level. Check out BuzzSumo’s powerful technology to look at the hottest content trends down to the hour!

GoToWebinar – a leader in online events – is one of the easiest and most effective ways to connect and convert your target audience. You can generate qualified leads, establish thought leadership and build brand awareness for up to 1,000 attendees. Trusted by start-ups to global organizations worldwide, GoToWebinar helps businesses reach over 40 million people each year.

Affinio is now offering a FREE eBook co-authored with Mark Schaefer called How to Identify, Understand and Grow Your Ideal Content Audience. Check it out! Affinio is an advanced audience intelligence platform that leverages the interest graph to understand today’s consumers. Using our deep learning and custom network engine, Affinio is able to analyze these connections to develop a social fingerprint for each user.  Affinio’s customers use this data to: Build in-depth data-driven personas; Understand their audience; Conduct competitive analysis; Identify ideal influencers and sponsorship opportunities; Build data-driven content strategies that resonate; Place highly targeted ads with data-backed creative.

Direct download: A_modern_marketing_wish_list.mp3
Category:Social Media Marketing -- posted at: 12:04am GMT

1