The Marketing Companion

Mark Schaefer and Tom Webster discuss research demonstrating that the web dramatically changes the way we think and process messages today. Social proof like followers and likes may be more important than actual facts. The guys also break out a "would you rather" challenge that will have you laughing.

Direct download: The_enigma_of_critical_thinking_and_marketing_today.mp3
Category:Social Media Marketing -- posted at: 6:34pm EDT

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