The Marketing Companion

Trolls seem to ruin everything good about the web with their persistent, hate-filled ranting. But there is a fascinating psychology behind what they do and why. Mark Schaefer and Brooke Sellas examine this topic, as well as the case against influencers and a scientific proof of content shock. The hosts also consider the art of spam.

Direct download: MarkMay27FINAL.mp3
Category:Social Media Marketing -- posted at: 6:23pm EST

The number of consumers refusing to participate in research has quadrupled since 1990, imperiling some marketing efforts. Mark and Brooke look at the problem, ding Instagram on a weird strategy, and agree with Amazon's tough stance on employee productivity. They also sing.

Direct download: MarkMay13.mp3
Category:Social Media Marketing -- posted at: 6:26am EST

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