The Marketing Companion (social media marketing)

In this episode, Mark and Tom dissect research indicating severe reliability problems with popular sentiment analysis algorithms. They also discuss re-branding strategy in the news, new evidence of mis-trust in corporate brands and Alexa's growing dominance.

Direct download: MarkDec10FINAL.mp3
Category:Social Media Marketing -- posted at: 1:42pm EST

Mark and Tom talk about why Microsoft's president is calling for immediate legislation on some new technology, why ad agencies are losing business to consulting firms and why "the show" may be the most important consideration to your marketing plan. It all points to changes on the marketing landscape.

Direct download: MarkNov26FINAL.mp3
Category:Social Media Marketing -- posted at: 8:08pm EST

Marketers have too little time and too much data. Why isn't AI making a positive impact on data analysis yet? How will new opportunities with smart speakers integrate with AI and what does the artificial intelligence revolution mean for business education? Nipsey makes a surprise appearance to show off new human-like qualities.

Direct download: MarkNov9Final.mp3
Category:Social Media Marketing -- posted at: 10:40am EST

Hosts Mark Schaefer and Tom Webster explain how a strong economy impacts professional behavior, why streaming television is heading for a fall-out and how Facebook's first entry into hardware tips the creepy scale

Direct download: Mark10-28.mp3
Category:Social Media Marketing -- posted at: 4:00pm EST

Host Mark Schaefer reflects on lesson learned in his ten years as an entrepreneur, and Tom Webster dissects why there are no new social media channels emerging.

Direct download: MarkOct15.mp3
Category:Social Media Marketing -- posted at: 2:12pm EST

Mark and Tom explain why you should be excited by the promise of Medium, nervous about the WSJ coverage of internal Google politics, and applauding an insurance company for doing something crazy cool.

Direct download: MarkOct1.mp3
Category:Social Media Marketing -- posted at: 4:11am EST

Hosts Mark Schaefer and Tom Webster tackle three huge topics: New regulations trying to get internet companies to conform globally to one country's standards, political stands in the marketing mix, and Apple's third act. Also, there is a surprise performance from Nipsey the smart speaker.

Direct download: Mark-Sep16.mp3
Category:Social Media Marketing -- posted at: 6:31pm EST

In this episode Mark and Tom talk about some of their favorite marketing stories and lessons on the marketing genius of KISS, why intrapreneurship won't work, and how singer Tom Jones is a master networker.

Direct download: Mark-Sep3.mp3
Category:Social Media Marketing -- posted at: 7:52am EST

In this episode, Mark and Tom review new research that points to vast opportunities in the podcast world. This show goes deep into podcasting reality and unearths data-driven insights all podcasters need to consider to develop and grow their shows.

Direct download: MarkAug20.mp3
Category:Social Media Marketing -- posted at: 6:05pm EST

Mark Schaefer and Tom Webster discuss the growing challenge of establishing emotional connection in a world of declining loyalty and point to an amazing success at Spotify, the rise of anger on Facebook, and a revolution at LinkedIn. They also vanquish Mercury Retrograde.

Direct download: Mark136.mp3
Category:Social Media Marketing -- posted at: 5:52am EST