The Marketing Companion (social media marketing)

Sponsored content is one of the most important, and most controversial trends, in the field of marketing. Mark Schaefer and Tom Webster turn the topic inside out in their own intelligent and entertaining style.

Direct download: TheMarketingCompanon.12.mp3
Category:Social Media Marketing -- posted at: 12:44pm EDT

The free-flow of information on the web has changed the game for companies who count on monetizing their research. This provides serious opportunities and implications for marketers.
Direct download: TheMarketingCompanion.Episode11.mp3
Category:Social Media Marketing -- posted at: 11:19am EDT

The world of digital marketing is filled with the opportunity to gain insight and competitive advantage through data analysis yet this is probably the most over-looked aspect of our business. Mark Schaefer and Tom Webster explore this idea and discuss the five fundamental questions to guide a content marketing strategy, the magic metrics for lead conversions, and more.

Direct download: TheMarketingCompanion.9.mp3
Category:Social Media Marketing -- posted at: 12:04pm EDT

Twitter will soon become a public company, providing us an opportunity to look at the future of this powerful social channel. Mark Schaefer and Tom Webster analyze the impact of Twitter on pop culture, free speech and our marketing future.

Direct download: TheMarketingCompanion.8.mp3
Category:Social Media Marketing -- posted at: 11:49am EDT

Research shows that many traditional marketers have been slow to adopt new digital competencies. The college system is failing to prepare young people for marketing careers. What skillset does it take to succeed? Do you even need a college education to be in marketing today?

Direct download: MarketingCompanion.7.mp3
Category:Social Media Marketing -- posted at: 3:09pm EDT

A blog is one of the most important content engines for a marketing strategy yet breaking through is more difficult than ever. Mark Schaefer and Tom Webster discuss the industry changes that have made blogging more of a challenge and some ideas and strategies to break through.

Direct download: TheMarketingCompanion.6.mp3
Category:Social Media Marketing -- posted at: 10:22am EDT

Tom Webster and Mark Schaefer try cracking the code of Amazon founder Jeff Bezos' purchase of the Washington Post. What will happen when a digital revolutionary steps in to transform a 140-year-old newspaper?

Direct download: TMC5.mp3
Category:Social Media Marketing -- posted at: 10:34am EDT

In Episode 4, Mark Schaefer and Tom Webster explore the ultimate geekfest: Wearable technology. But let's look behind the glasses. Is this the beginning of the next marketing opportunity, or is it just not cool enough to catch on?

Direct download: TheMarketingCompanion.4.mp3
Category:Social Media Marketing -- posted at: 12:28pm EDT

Mark Schaefer and Tom Webster debate content quantity versus quality on the web. Do you need to be first and overwhelming, or is there an increasing emphasis on originality that will help your company become discovered by an engaged,  relevant audience?

Direct download: TheMarketingCompanion.3.mp3
Category:Social Media Marketing -- posted at: 9:53am EDT

Tom Webster and Mark Schaefer discuss the reality and mythology of entrepreneurship, innovation, the "Just Ship It" mentality and the romance of catastrophic failure.  Do you need to be "all in" to be a successful? Topics include:

  • The romance of catastrophic business failure
  • Why a "Just Ship It" mentality leads to problems
  • The true source of business innovation and progress
  • The untold side of the Apple story and survivor bias
  • The strategy paradox --why we don't learn from failures
  • Why you can't be Zappos
  • Is technology an enabler or a leveler of business innovation?
Direct download: TheMarketingCompanion.2.m4a
Category:Social Media Marketing -- posted at: 2:11pm EDT