The Marketing Companion (social media marketing)

The retail industry has been in a state of upheaval for decades. Is a store that sells no goods the future? Tom Webster and Mark Schaefer think so, and they discuss it in this new episode of The Marketing Companion. Listen in as they also debate what will happen when digital ad prices keep rising, a threat to marketing nobody's really discussing, and their effort to make The Marketing Companion the world's most hipster podcast.

Direct download: MarkEp135.mp3
Category:Social Media Marketing -- posted at: 2:56pm EST

Hosts Mark Schaefer and Tom Webster dissect several big new ideas, including the role of customer engagement in digital transformation, Facebook's big new opportunity for community leaders, and a content marketing fail from GE (or, is it?). Plus, Tom riffs on cows.

Direct download: Mark134.mp3
Category:Social Media Marketing -- posted at: 4:33am EST

Against all odds, Mark and Tom have completed five years of podcasting together. In this episode, the hosts reflect on how they got started, how the program has changed and what's next for The Marketing Companion faithful.

Direct download: 5thAnniversaryF.mp3
Category:Social Media Marketing -- posted at: 7:32pm EST

In this episode, hosts Mark Schaefer and Tom Webster review some of their favorite recent marketing books, including new releases from Bernadette Jiwa and Neen James.

Direct download: FavouriteBooks.mp3
Category:Social Media Marketing -- posted at: 6:21pm EST

Hosts Mark Schaefer and Tom Webster examine several current marketing issues, including a stroke of brilliance from Amazon, Google culture, and the unexpected dominance of Facebook in the surging private messaging space.

Direct download: MarkMay14.mp3
Category:Social Media Marketing -- posted at: 4:38pm EST

In this episode, hosts Mark Schaefer and Tom Webster talk about a new Schaefer book in the works, AI, hacking, and how companies are being forced to take a social, and even political, stand in the world today. This trend is undeniable, but flies in the face of classical economics. how does a marketer sort it out?

Direct download: MarkApril.mp3
Category:Social Media Marketing -- posted at: 7:23pm EST

There are a number of ethical issues emerging as technology allows us to connect to consumers in new ways. Just because we can, should we? In this episode, hosts Mark Schaefer and Tom Webster look at "addiction" as a goal, the cultural implications of AI, and new research on the time it takes to become a friend. And oh yes, to celebrate a milestone, they introduce the world's first audio infographic!

Direct download: The_New_Ethics_of_Marketing.mp3
Category:Social Media Marketing -- posted at: 7:35am EST

Hosts Mark Schaefer and Tom Webster reflect on the hot topics they covered five years ago and discuss the relevancy of influence marketing (and Klout), Google Glass, Twitter strategy and more. And they bring out a retro look at Google Pants!

Direct download: 5years.mp3
Category:Social Media Marketing -- posted at: 5:56pm EST

Mark Schaefer and Tom Webster discuss revealing new research that may indicate a tipping point for social media, video, podcasts and smart speakers like Alexa and Google Home.

Direct download: MarketingCampMarch19.mp3
Category:Social Media Marketing -- posted at: 6:23am EST

Social media marketing has been the hottest marketing concept for the last 10 years. Is it losing steam, or just taking off? In this episode, hosts Mark Schaefer and Tom Webster look at the data and reveal new perspectives on where social media fits in the marketing mix. The fellas also reveal a new premium service to sell fake followers so you can become an influencer in record time!

Direct download: MCMarch5.mp3
Category:Social Media Marketing -- posted at: 6:25pm EST