The Marketing Companion (social media marketing)

New research suggests marketers have completely mis-read and misled consumers on the issues of privacy. In this episode, hosts Tom Webster and Mark Schaefer discuss why marketers need to wake up now and how a new age of digital segregation is upon us.

Direct download: TMC.52.mp3
Category:Social Media Marketing -- posted at: 3:00pm EDT

In a scathing blog post, the co-founder of Ello blasts Facebook as monstrous entity dedicated to hurting people in the margins of society. In this episode, hosts Mark Schaefer and Tom Webster blast Ello back and explain why Facebook's "real name" policies provide a healthier and authentic social media platform.

Direct download: TMC.51.mp3
Category:Social Media Marketing -- posted at: 7:13pm EDT

The Marketing Companion is now two years old—50 episodes!—and that is the golden anniversary. So, while co-hosts Mark Schaefer and Tom Webster await gold bars from their audience, they discuss a crucial topic for marketers: how we learn, and how we get better. Mark and Tom share their experiences, and interview special guests Marge Simpson and the robot from Lost In Space.

Direct download: TMC.50.mp3
Category:Social Media Marketing -- posted at: 5:55pm EDT

Creating customer personas has been a standard marketing practice for decades but are we becoming too reliant on these customer profiles when markets and needs are changing so rapidly? Mark Schaefer and Tom Webster explore personas as well the Verizon-AOL deal, the promise of chaos at Zappos and more.

Direct download: TMC.49.mp3
Category:Social Media Marketing -- posted at: 11:57am EDT

This week’s episode of The Marketing Companion is a veritable grab bag of interesting topics, as hosts Mark Schaefer and Tom Webster discuss new content forms such as Yahoo’s upcoming video product, new research on Teens and Facebook, and what Uber and Podcasting have in common. Plus: an update on CompanionStorm!

Direct download: TMC.48.mp3
Category:Social Media Marketing -- posted at: 7:17pm EDT

Podcasting is growing -- but in unexpected ways. For the channel to really mature and meet its economic potential, new research points  to surprising conclusions about what has to happen next.

Direct download: TMC.47.mp3
Category:Social Media Marketing -- posted at: 3:00pm EDT

Streaming video, infographics and podcasts are rising in popularity but where is the engagement? Top bloggers have eliminated their comment sections and it's hard to start a conversation on Twitter. Is the era of social media engagement over?

Direct download: TMC.46.mp3
Category:Social Media Marketing -- posted at: 1:06pm EDT

 
Mark and Tom dive into Mark’s newest book, The Content Code, and talk about the steps needed to overcome Content Shock. It’s not enough to simply create content, content has to be ignited to be successful. Mark and Tom go into some of the best ways to do that, along with a discussion of “gray social” and, of course, more products from the Marketing Companion Labs.
 
Direct download: TMC.45.mp3
Category:Social Media Marketing -- posted at: 3:00pm EDT

What will determine the success of your new marketing program? Budget? Strategy? Resources? Surprisingly, it might be none of these. Company culture is going to play a big role in your organization's ability to adjust to the demands for speed, engagement and innovation in the marketplace. Hosts Mark Schaefer and Tom Webster explore this critical topic and introduce a new line of sub-premium Marketing Companion products including their first escort service.

Direct download: TMC.44.mp3
Category:Social Media Marketing -- posted at: 2:00pm EDT

In this week’s edition of The Marketing Podcast, Mark and Tom take on the controversial topic of ad blocking: who will triumph in this battle between advertisers, ad-blockers, and the consumer? They also discuss the resurgence of SEO, some new data on Podcasting, and a troubling recall.
Direct download: TMC.43.mp3
Category:Social Media Marketing -- posted at: 3:04pm EDT