The Marketing Companion

The momentum of influence marketing as an emerging discipline seems to be gathering steam. Mark Schaefer and Tom Webster look at the good, the bad and the downright ugly when brands and bloggers collide.

Direct download: TMC.19.mp3
Category:Social Media Marketing -- posted at: 11:58pm EDT

Mark Schaefer and Tom Webster explore the current state of the effectiveness of social media. Is it more like marketing or more like advertising? Is there value in creating the weak links of social media connection and how do we actually convert those to sales?

Direct download: TMC.18.mp3
Category:Social Media Marketing -- posted at: 3:00pm EDT

Public speaking is an often-overlooked opportunity to build a personal or business brand. Hear tips from professional speakers Mark Schaefer and Tom Webster on leveraging speeches in the marketing mix.

Direct download: TMC.17.mp3
Category:general -- posted at: 10:53pm EDT

This episode covers a wide swath with a debate on content curation strategies, the leadership landmine at Zappos and a personal impact of content shock.

Direct download: TMC.16.mp3
Category:Social Media Marketing -- posted at: 2:15pm EDT

In a world where there is too much content fighting for consumer attention, we need to think differently about marketing. Tom Webster and Mark Schaefer discuss a blog post that rocked the marketing world.

Direct download: TMC.15.mp3
Category:Social Media Marketing -- posted at: 3:39pm EDT

In Episode 14 of The Marketing Companion, Mark Schaefer and Tom Webster dissect three developments that could portend larger trends -- an apparent decrease in brand Facebook reach, an enormous security hack, and some eye-popping data on paid influence marketing.

Direct download: TMC.14.mp3
Category:Social Media Marketing -- posted at: 11:41am EDT

Mark Schaefer and Tom Webster take you through a marketing trend forecast like no other. They explore the real implications of big data, atomized content and four other trends that are guaranteed to make you think.

Direct download: TMC.13.mp3
Category:Social Media Marketing -- posted at: 3:23pm EDT

Sponsored content is one of the most important, and most controversial trends, in the field of marketing. Mark Schaefer and Tom Webster turn the topic inside out in their own intelligent and entertaining style.

Direct download: TheMarketingCompanon.12.mp3
Category:Social Media Marketing -- posted at: 12:44pm EDT

The free-flow of information on the web has changed the game for companies who count on monetizing their research. This provides serious opportunities and implications for marketers.
Direct download: TheMarketingCompanion.Episode11.mp3
Category:Social Media Marketing -- posted at: 11:19am EDT

Podcasting is on fire as more people consume content on-the-go through mobile devices. Mark Schaefer and Tom Webster take a look at podcasting lessons and make some predictions about the future of this platform.

Direct download: TheMarketingCompanion.10.mp3
Category:general -- posted at: 10:59pm EDT