The Marketing Companion

Mark and Brooke dissect some heavy issues surrounding the legal, ethical, and political issues surrounding social media news, ads and fact-checking. Practically, what can be done? The hosts also explode the "OK Boomer" craze, marketing leadership imperatives, and the 10 words that absolutely indicate fake news.

Direct download: MarkNOV10.mp3
Category:Social Media Marketing -- posted at: 9:08am BST

A few years ago, Mark Schaefer predicted that "Facebook would be the next Facebook," explaining that the company had the engineering, technical, and financial resources to build or buy their way into the next phase of social networking. Is that still the case? Brooke and Mark also examine developments at Amazon and an "office-less" office.

Direct download: MarkOCTOBER28-FINAL.mp3
Category:Social Media Marketing -- posted at: 10:36am BST

In this final bonus episode, Mark Schaefer gives away another free chapter from his book LESSONS: Essays to help you embrace the chaos. In this installment, he provides his best tricks to help you get ready for an important presentation.

Direct download: LastLESSONS.mp3
Category:Social Media Marketing -- posted at: 9:38am BST

Host Mark Schaefer hosted a marketing retreat dedicated to exploring the future of marketing. Mark and Brooke report on some of the key takeaways from this exciting gathering of business thought leaders.

Direct download: APRIL15MARK-FINAL.mp3
Category:Social Media Marketing -- posted at: 5:08pm BST

In this exclusive bonus chapter from Mark Schaefer's book LESSONS, he tells a story about one his great mentors changed his life with a single word!

Direct download: LESSONSFINAL.mp3
Category:Social Media Marketing -- posted at: 2:52pm BST

Many businesses are being disrupted by new digital entrants. Perhaps the only way to fight back is to add emotion. Mark and Brooke look at a new retailing case study, the end of likes, and a new marketing platform from Amazon.

Direct download: MarkSEP30FINAL.mp3
Category:Social Media Marketing -- posted at: 9:13pm BST

In this free audio chapter of Mark Schaefer's book LESSONS, Mark provides you exclusive insight from studying under management and marketing legend Peter Drucker

Direct download: LESSON3FINAL.mp3
Category:Social Media Marketing -- posted at: 7:25pm BST

In this episode, Mark and Brooke discuss the vital topic of staying relevant in a fast-changing world. There are some surprising insights here as they tackle strategies on trends, skills, technology and even the impact of your personal appearance.

Direct download: MARKSep15.mp3
Category:Social Media Marketing -- posted at: 9:44pm BST

Use the same book cover graphic on all five episodes please. In this exclusive bonus content, Mark Schaefer provides a free chapter from his essential new book LESSONS: Essays to help you embrace the chaos, In this episode, Mark teaches us how to stay relevant in an age of disruption

Direct download: Bonus2.mp3
Category:Social Media Marketing -- posted at: 10:32pm BST

Marketers flock to whatever is popular until the ruin it. Mark Schaefer rants on this show that great marketing should be about non-conformity. He and Brooke Sellas also discuss an exciting new trend from Nike, an honest tech movement and the 10 Gen Z words you need to know now.

Direct download: MarkSep1Publich.mp3
Category:Social Media Marketing -- posted at: 1:31pm BST