The Marketing Companion

In this special episode, Mark Schaefer and Tom Webster interview Bryan Jones, VP Commercial Marketing for Dell. Bryan is a true leader when it comes to cutting-edge implementation of the latest marketing techniques. In this show, hear how he is driving risk-taking and creativity into his marketing team, how his team stays on top of the changing social media landscape and the role of technology and corporate culture in a world-class marketing team today.

Direct download: What_does_digital_transformation_mean_to_marketing_.mp3
Category:Social Media Marketing -- posted at: 4:51pm EDT

Apple has struggled with tech problems and is falling behind in key areas like original content, AI and smart speakers. How does the most valuable brand in the world turn it around? Hosts Mark Schaefer and Tom Webster offer their perspectives.

Direct download: Is_the_Age_of_Apple_over_.mp3
Category:Social Media Marketing -- posted at: 6:03pm EDT

In this episode Mark and Tom explore bold ideas that will have a profound impact on marketers including smart speakers, artificial intelligence, and the "streamification" of content.


On this special episode, hosts Mark Schaefer and Tom Webster bring Dr. Ari Lightman of Carnegie Mellon University into the studio for a fascinating discussion on how IoT will impact marketing, advertising, and our careers.

Direct download: The_Internet_of_Things_and_the_future_of_marketing.mp3
Category:Social Media Marketing -- posted at: 6:02am EDT

Mark and Tom take a look at some trends impacting business today including opportunities and underside of the gig economy, automated conversations leading the way in consumer data collection and fake news. The hosts also find the world's funniest joke.

Direct download: Conversational_marketing_and_the_gig_economy.mp3
Category:Social Media Marketing -- posted at: 4:24pm EDT

Much has been written about the US election and the lessons we can learn, but true insights are rare. As a VP for Edison Research, Tom Webster was on the front lines of the process. This episode takes you on an insider's view of data's role in the recent election and where we go from here.

Direct download: Understanding_the_US_election_and_its_implications.mp3
Category:Social Media Marketing -- posted at: 6:09pm EDT

A mega-trend transforming the Internet is subscription-based revenue models driven by exclusive and addictive content. Content-based monetization models now account for 86 percent of Internet revenue, up from 20 percent in 2011. Mark Schaefer and Tom Webster dissect this profound trend and introduce the world's first virtual reality podcast.

Direct download: The_content_dominance_strategy1.mp3
Category:Social Media Marketing -- posted at: 4:53pm EDT

In this episode of The Marketing Companion Mark Schaefer and Tom Webster examine different perspectives on the skills needed to be successful today. Do you need to concentrate on marketing fundamentals or jump on board with the latest technological trends?

Direct download: The_marketing_skills_you_need_to_succeed_today.mp3
Category:Social Media Marketing -- posted at: 1:49pm EDT

With Mark Schaefer missing somewhere in Easter Island, Tom Webster enlists the aid of a very special guest to discuss persuasion—how it differs from influence, how content marketers can write persuasive content, and even a special performance of the Cirque du Marketing!

Direct download: The_Elements_of_Persuasion.mp3
Category:Social Media Marketing -- posted at: 4:05pm EDT

Hosts Mark Schaefer and Tom Webster discuss a number of current marketing topics including the strange economics behind content marketing, and both good and bad examples of courage in marketing.

Direct download: Courageous_marketing.mp3
Category:Social Media Marketing -- posted at: 1:59pm EDT