The Marketing Companion

Mark and Tom take a look into the future and project what will preoccupy our time in 2016. Could podcasting be the hottest ad platform? Will marketers submit to Facebook? Will new advanced services pop up that enable trials? What is the "fourth digital epoch?" 

Direct download: TMC.64.mp3
Category:Social Media Marketing -- posted at: 2:42pm EDT

Content can be used to support a business in many way -- service, awareness, and education, for example. But some people also want to make money from their content. In this episode, Mark Schaefer and Tom Webster explore every means of monetizing content and project whether this is something that on the rise or on the fall.

Direct download: TMC.63.mp3
Category:Social Media Marketing -- posted at: 8:10pm EDT


On this weeks’ episode of The Marketing Companion, Mark and Tom dive deep into some fresh and surprising new stats on social media, technology, and content. In addition, a new Marketing Companion Labs product gets introduced—and Tom even likes it for once!

Direct download: TMC.62.mp3
Category:Social Media Marketing -- posted at: 6:59pm EDT

Hosts Mark Schaefer and Tom Webster go off on marketing practices that drive them crazy. Look out world. The rant is on! No target is safe including terrible practices in email marketing, social media spam and LinkedIn cold calls. Also, the dynamic duo introduces their new Bollywood dance series and a strategy to control unruly children with a storage shed.

Direct download: TMC.61.mp3
Category:Social Media Marketing -- posted at: 7:28pm EDT

Sales and marketing roles have been profoundly impacted by the rapid pace of technological change. In this episode, Mark Schaefer and Tom Webster explore the evolving roles of sales and marketing. Are the roles blurring? Is the focus shifting? Will we even have sales and marketing careers at all in the future?

Direct download: TMC.60.mp3
Category:Social Media Marketing -- posted at: 3:00pm EDT

Hosts Mark Schaefer and Tom Webster take a look at emerging trends impacting content marketing strategy in the next 12-18 months.  You won't want to miss this discussion on ideas and solutions that will change how you think about  the creation, promotion and distribution of marketing content in the near future.

Direct download: TMC.59.mp3
Category:Social Media Marketing -- posted at: 7:17pm EDT

 

 

In this episode, hosts Mark Schaefer and Tom Webster review some of the biggest marketing lessons of the year including the new role of branding, the evolution of content marketing, the renaissance of engagement, a new relationship between businesses and Facebook, and a keyword for the future: "courage."

Direct download: TMC.58.mp3
Category:Social Media Marketing -- posted at: 7:04pm EDT

In this episode of The Marketing Companion, hosts Mark Schaefer and Tom Webster dive into some new Facebook data that reveal some amazing new insights about organic reach and negative commenting. They also discuss the perils and promise of Blab, an important Facebook milestone, and their new dating site, Mashley Addison.

Direct download: TMC.57.mp3
Category:Social Media Marketing -- posted at: 2:33pm EDT

You love your business and want to be a successful entrepreneur -- but do you "fail fast" or keep pushing? How can you tell when it's time to give up on your dream?  Mark Schaefer and Tom Webster explore this fascinating topic, as well as hilarious coverage of the Worst Apps of 2015.

Direct download: TMC.56.mp3
Category:Social Media Marketing -- posted at: 3:00pm EDT

Influence Marketing has gone mainstream with 85% of marketing agencies offering some sort of influence outreach service. But as you'll hear, all is not well in the world of influence. In fact there are some pretty strange things going on! Dive into this fun and interesting episode!

Direct download: TMC.55.mp3
Category:Social Media Marketing -- posted at: 6:15pm EDT