The Marketing Companion

For many businesses dealing with negativity -- perhaps even toxicity -- on the web is a real and present issue. This episode was prompted by a current event and hosts Mark Schaefer and Tom Webster explore the realities of dealing with haters, trolls and malcontents aimed at hurting our reputations and brands.

Direct download: TMC.40.mp3
Category:Social Media Marketing -- posted at: 7:32pm EDT

In addition to bringing you the latest marketing trends and ideas, hosts Mark Schaefer and Tom Webster also have a bit of fun on the show. In this year-end round-up, the Marketing Companion brings you a few of the comedic highlights from 2014 including Google Pants, Get a Room and the World's Worst Mobile Apps.

Direct download: TMC39.mp3
Category:Social Media Marketing -- posted at: 11:23am EDT

Hosts Mark Schaefer and Tom Webster have been creating written, video, and audio content for years. In this episode, they share with you some of the lessons they have learned from the mistakes and victories they have experienced along the way.

 

Direct download: TMC.38.mp3
Category:Social Media Marketing -- posted at: 11:08am EDT

Let's look into our crystal ball and look at what's coming next in digital marketing? Hosts Mark Schaefer and Tom Webster examine the hottest ideas for 2015 and beyond.

Direct download: TMC.37.mp3
Category:Social Media Marketing -- posted at: 11:27am EDT

Mark Schaefer and Tom Webster explore how it is possible to manipulate Facebook content and social proof to affect our self-image, emotions and relationships in the real world. What are the implications for marketing, politics, power on the web?

Direct download: TMC_36.mp3
Category:Social Media Marketing -- posted at: 7:28pm EDT

Blogs, podcasts, and social media are all powerful tools to market brands, but what about your personal brand? Is there such a thing? And does "personal branding" actually work? Marketing Companion hosts Tom Webster and Mark Schaefer debate personal branding, and disagree in some surprising ways.

Direct download: TMC.36.mp3
Category:Social Media Marketing -- posted at: 7:29pm EDT

We are on the brink of an unprecedented customer-driven mobile commerce revolution. The revolution goes beyond IT, beyond marketing, to include sociology, psychology and deep consumer research. Listen in with hosts Mark Schaefer and Tom Webster as they explore amazing, emerging trends in mobile.

Direct download: TMC.35.mp3
Category:Social Media Marketing -- posted at: 3:00pm EDT

A new social network, Ello, has created a lot of buzz over their ad-free model. Marketing Companion hosts Mark Schaefer and Tom Webster examine the ups and downs of Ello and discuss how brands, advertising and content work together in the online marketing eco-system.

Direct download: TMC.34.mp3
Category:Social Media Marketing -- posted at: 4:29pm EDT

Can you scale a "human presence" for your company? What are the limits of authenticity for a personal brand? A corporate brand? Is there a difference? In this fun and fast-paced episode Mark Schaefer and Tom Webster explore the world of authenticity and branding.

Direct download: TMC.33.mp3
Category:Social Media Marketing -- posted at: 2:00pm EDT

In this episode, Mark Schaefer and Tom Webster explore several issues related to the idea of "inbound marketing." Does content marketing work in a competitive space?  Is content marketing as efficient as we think? What is the balance between organic reach and paid advertising? Do quarterly sales goals and the financial responsibilities to shareholders inhibit the potential of content marketing? Is there an eventual diminishing return to content marketing and how do we anticipate that?

Direct download: TMC.32.mp3
Category:Social Media Marketing -- posted at: 5:53pm EDT