The Marketing Companion

What will determine the success of your new marketing program? Budget? Strategy? Resources? Surprisingly, it might be none of these. Company culture is going to play a big role in your organization's ability to adjust to the demands for speed, engagement and innovation in the marketplace. Hosts Mark Schaefer and Tom Webster explore this critical topic and introduce a new line of sub-premium Marketing Companion products including their first escort service.

Direct download: TMC.44.mp3
Category:Social Media Marketing -- posted at: 2:00pm EDT

In this week’s edition of The Marketing Podcast, Mark and Tom take on the controversial topic of ad blocking: who will triumph in this battle between advertisers, ad-blockers, and the consumer? They also discuss the resurgence of SEO, some new data on Podcasting, and a troubling recall.
Direct download: TMC.43.mp3
Category:Social Media Marketing -- posted at: 3:04pm EDT

Hosts Mark Schaefer and Tom Webster look at a number of topics including a controversial law banning the use of social media in one workplace. They also examine lessons from the recent Super Bowl ads and have some thought-provoking observations on the marketing implications of these trends. 

Direct download: TMC.42.mp3
Category:Social Media Marketing -- posted at: 7:54pm EDT

Hosts Mark Schaefer and Tom Webster look at some of the marketing industry's hottest topics including the cancellation of Google Glass, personal marketing priorities, exciting digital trends, under-used social media platforms and the Seven Dwarves.

Direct download: TMC.41.mp3
Category:Social Media Marketing -- posted at: 3:00pm EDT

For many businesses dealing with negativity -- perhaps even toxicity -- on the web is a real and present issue. This episode was prompted by a current event and hosts Mark Schaefer and Tom Webster explore the realities of dealing with haters, trolls and malcontents aimed at hurting our reputations and brands.

Direct download: TMC.40.mp3
Category:Social Media Marketing -- posted at: 7:32pm EDT

In addition to bringing you the latest marketing trends and ideas, hosts Mark Schaefer and Tom Webster also have a bit of fun on the show. In this year-end round-up, the Marketing Companion brings you a few of the comedic highlights from 2014 including Google Pants, Get a Room and the World's Worst Mobile Apps.

Direct download: TMC39.mp3
Category:Social Media Marketing -- posted at: 11:23am EDT

Hosts Mark Schaefer and Tom Webster have been creating written, video, and audio content for years. In this episode, they share with you some of the lessons they have learned from the mistakes and victories they have experienced along the way.

 

Direct download: TMC.38.mp3
Category:Social Media Marketing -- posted at: 11:08am EDT

Let's look into our crystal ball and look at what's coming next in digital marketing? Hosts Mark Schaefer and Tom Webster examine the hottest ideas for 2015 and beyond.

Direct download: TMC.37.mp3
Category:Social Media Marketing -- posted at: 11:27am EDT

Mark Schaefer and Tom Webster explore how it is possible to manipulate Facebook content and social proof to affect our self-image, emotions and relationships in the real world. What are the implications for marketing, politics, power on the web?

Direct download: TMC_36.mp3
Category:Social Media Marketing -- posted at: 7:28pm EDT

Blogs, podcasts, and social media are all powerful tools to market brands, but what about your personal brand? Is there such a thing? And does "personal branding" actually work? Marketing Companion hosts Tom Webster and Mark Schaefer debate personal branding, and disagree in some surprising ways.

Direct download: TMC.36.mp3
Category:Social Media Marketing -- posted at: 7:29pm EDT