The Marketing Companion

Influencer and educator Amanda Russell joins Mark to reveal how she has transcended tragedy to create a bold new personal future. As we close out another pandemic year we look back into our lives and reveal the lessons we learned about how to find light in the darkness, hope in despair and a survival mindset when your world seems to be falling apart. You’ve never heard an episode like this before. 

Direct download: MarkDEC20-Final.mp3
Category:Social Media Marketing -- posted at: 12:36pm GMT

Keith Jennings climbs aboard the Companion train to discuss the role of habit in marketing strategy, success, and results. It's a topic that has been overlooked for too long and this discussion shines a light on the role of habit in leadership, cultural change, and gains.

Direct download: FINAL-MarkDEC5-FINAL.mp3
Category:Social Media Marketing -- posted at: 8:06am GMT

Entrepreneurial genius Dennis Yu steps into the co-host's seat to discuss his plan to create 1 million new marketing jobs. We also get into sales bros, Jake Paul, lousy LinkedIn pitches, robo-consulting, true personalization, and how "emotional AI" is going to be the biggest game-changer.

Direct download: MarkNOV21-FINAL.mp3
Category:Social Media Marketing -- posted at: 8:46am GMT

"Community" might be the most important and misunderstood marketing buzz word. Brooke Sellas joins Mark Schaefer to discuss community success and failure, the connection to true marketing opportunity, and its role in a crypto-enabled creator economy of the future.

Direct download: FINAL-NOV6.mp3
Category:Social Media Marketing -- posted at: 8:10am GMT

Jay Acunzo and Mark Schaefer discuss how reach, resonance, and relevance are intertwined and evolving into something new in a post-SEO world. They show how expertise is now a commodity on the web unless you have the brand to go with it. They blow up the notion of monetizing an audience into some practical and rational ideas. This episode will re-frame your idea of how content works in the world today. 
Direct download: MarkOct25-FINAL.mp3
Category:Social Media Marketing -- posted at: 9:00pm GMT

The is the first episode of a re-launch of The Marketing Companion featuring a discussion with Mathew Sweezey, marketing director for Salesforce. In this wide-ranging discussion, we cover trending news items from Facebook and TikTok and then go deep into how influencers are reinventing traditional retail, branding, eCommerce, and entertainment. This will reframe your view of the future of marketing.

Direct download: Mark_OCT10.mp3
Category:Social Media Marketing -- posted at: 8:23am GMT

In this new episode, Mark Schaefer has a big announcement about the future of the Marketing Companion. Mark and Brooke discuss the evolution of branding as well as trending news from Peloton and Facebook.

Direct download: Mark_Sep27_Final.mp3
Category:Social Media Marketing -- posted at: 7:48pm GMT

In this show, Mark and Brooke look at a variety of AI innovations that could impact content marketers and consumers, including holograms and deep fakes. They also cover solutions to content overload, stunning new research on post-pandemic consumer trends, and Brooke's go-to karaoke song.

Direct download: MarkSep13FINAL.mp3
Category:Social Media Marketing -- posted at: 8:30am GMT

Mark Schaefer and Brooke Sellas discuss how technology is opening new "seams of opportunity" in marketing for senior living, virtual meetings, healthcare, real estate, insurance, and other industries. 

Direct download: MarkAUG30-FINAL.mp3
Category:Social Media Marketing -- posted at: 11:38pm GMT

What happens when AI can accurately replicate a conversation with a lost loved one? The personality of a business leader like Steve Jobs? The presence of Jesus or Gandhi? Does it become a tool for healing and great leadership, or will it become the next addiction? Mark and Brooke dissect a case study from the news in this surprising and fascinating discussion.

Direct download: MarkAug15FINAL.mp3
Category:Social Media Marketing -- posted at: 1:24pm GMT