The Marketing Companion

We are on the brink of an unprecedented customer-driven mobile commerce revolution. The revolution goes beyond IT, beyond marketing, to include sociology, psychology and deep consumer research. Listen in with hosts Mark Schaefer and Tom Webster as they explore amazing, emerging trends in mobile.

Direct download: TMC.35.mp3
Category:Social Media Marketing -- posted at: 3:00pm EDT

A new social network, Ello, has created a lot of buzz over their ad-free model. Marketing Companion hosts Mark Schaefer and Tom Webster examine the ups and downs of Ello and discuss how brands, advertising and content work together in the online marketing eco-system.

Direct download: TMC.34.mp3
Category:Social Media Marketing -- posted at: 4:29pm EDT

Can you scale a "human presence" for your company? What are the limits of authenticity for a personal brand? A corporate brand? Is there a difference? In this fun and fast-paced episode Mark Schaefer and Tom Webster explore the world of authenticity and branding.

Direct download: TMC.33.mp3
Category:Social Media Marketing -- posted at: 2:00pm EDT

In this episode, Mark Schaefer and Tom Webster explore several issues related to the idea of "inbound marketing." Does content marketing work in a competitive space?  Is content marketing as efficient as we think? What is the balance between organic reach and paid advertising? Do quarterly sales goals and the financial responsibilities to shareholders inhibit the potential of content marketing? Is there an eventual diminishing return to content marketing and how do we anticipate that?

Direct download: TMC.32.mp3
Category:Social Media Marketing -- posted at: 5:53pm EDT

In this fast-paced and fascinating episode, Mark Schaefer and Tom Webster blow open the truths and myths of Facebook reach. Using new data across thousands of companies,  they reveal some cataclysmic changes in just a year, the importance of fanatiscism to Facebook success and a new platfrom called GET A ROOM! 

Direct download: TMC.31.mp3
Category:Social Media Marketing -- posted at: 6:27pm EDT

In this episode, hosts Tom Webster and Mark Schaefer explain why there is no better time to be doing business on Twitter. They look at the momentum in active user growth, exceptional advertising opportunities, and research capabilities available to even small businesses and entrepreneurs.

Direct download: TMC.30.mp3
Category:Social Media Marketing -- posted at: 3:00pm EDT

In this podcast, Mark Schaefer and Tom Webster pull out the marketing grab bag and discuss the new LinkedIn blogging capabilities, the over-use of buyer personas, erasing yourself from Google search, and our sources of content inspiration.

Direct download: TMC.29.mp3
Category:Social Media Marketing -- posted at: 3:00pm EDT

What would you do if you ran Facebook? How would you change the content, the advertising, and the business model to make the world's most popular social network even more popular? Mark Schaefer and Tom Webster explore this issue in their fast-paced and entertaining style!

 

Direct download: TMC.28.mp3
Category:Social Media Marketing -- posted at: 3:00pm EDT

There are conferences, books and consultants now devoted to heling your business plan for disruptive technologies and leverage them as a business strategy. But can you use "disruption" as a business strategy? Mark Schaefer and Tom Webster dissect this hot business trend.

Direct download: TMC.27.mp3
Category:Social Media Marketing -- posted at: 2:24pm EDT

On Episode 26 --the anniversary edition of The Marketing Companion -- Mark Schaefer and Tom Webster discuss new analytical trends and a breakthrough in 3D printing that could disrupt how we think about marketing.

Direct download: TMC.26.mp3
Category:Social Media Marketing -- posted at: 4:08pm EDT