The Marketing Companion

In this episode, Mark Schaefer and Tom Webster explore several issues related to the idea of "inbound marketing." Does content marketing work in a competitive space?  Is content marketing as efficient as we think? What is the balance between organic reach and paid advertising? Do quarterly sales goals and the financial responsibilities to shareholders inhibit the potential of content marketing? Is there an eventual diminishing return to content marketing and how do we anticipate that?

Direct download: TMC.32.mp3
Category:Social Media Marketing -- posted at: 5:53pm EDT

In this fast-paced and fascinating episode, Mark Schaefer and Tom Webster blow open the truths and myths of Facebook reach. Using new data across thousands of companies,  they reveal some cataclysmic changes in just a year, the importance of fanatiscism to Facebook success and a new platfrom called GET A ROOM! 

Direct download: TMC.31.mp3
Category:Social Media Marketing -- posted at: 6:27pm EDT

In this episode, hosts Tom Webster and Mark Schaefer explain why there is no better time to be doing business on Twitter. They look at the momentum in active user growth, exceptional advertising opportunities, and research capabilities available to even small businesses and entrepreneurs.

Direct download: TMC.30.mp3
Category:Social Media Marketing -- posted at: 3:00pm EDT

In this podcast, Mark Schaefer and Tom Webster pull out the marketing grab bag and discuss the new LinkedIn blogging capabilities, the over-use of buyer personas, erasing yourself from Google search, and our sources of content inspiration.

Direct download: TMC.29.mp3
Category:Social Media Marketing -- posted at: 3:00pm EDT

What would you do if you ran Facebook? How would you change the content, the advertising, and the business model to make the world's most popular social network even more popular? Mark Schaefer and Tom Webster explore this issue in their fast-paced and entertaining style!

 

Direct download: TMC.28.mp3
Category:Social Media Marketing -- posted at: 3:00pm EDT

There are conferences, books and consultants now devoted to heling your business plan for disruptive technologies and leverage them as a business strategy. But can you use "disruption" as a business strategy? Mark Schaefer and Tom Webster dissect this hot business trend.

Direct download: TMC.27.mp3
Category:Social Media Marketing -- posted at: 2:24pm EDT

On Episode 26 --the anniversary edition of The Marketing Companion -- Mark Schaefer and Tom Webster discuss new analytical trends and a breakthrough in 3D printing that could disrupt how we think about marketing.

Direct download: TMC.26.mp3
Category:Social Media Marketing -- posted at: 4:08pm EDT

In this honest and thought-provoking discussion, Mark Schaefer and Tom Webster explore emerging trends in content development, digital platforms, and information distribution that may affect brand-buildingand the individual creative. What are the trends and opportunities that may help or hurt our individual efforts to stand out and be heard?

Direct download: TMC.25.mp3
Category:Social Media Marketing -- posted at: 11:56am EDT

In this always-on global marketplace what tools and tricks are available to make you more focused and productive? Hosts Mark Schaefer and Tom Webster explore ideas for marketing on the road, at home, in the office and in the air.

 

Direct download: TMC.24.mp3
Category:Social Media Marketing -- posted at: 4:00pm EDT

The Internet has been buzzing with an apparent de-emphasis of Google+. What does this mean about Google's strategy, the confidence in the company (after a long line of product withdrawals), its opportunities for monetization and the competitive landscape for social media marketers?

Direct download: TMC.23.mp3
Category:Social Media Marketing -- posted at: 3:00pm EDT