The Marketing Companion

There are conferences, books and consultants now devoted to heling your business plan for disruptive technologies and leverage them as a business strategy. But can you use "disruption" as a business strategy? Mark Schaefer and Tom Webster dissect this hot business trend.

Direct download: TMC.27.mp3
Category:Social Media Marketing -- posted at: 2:24pm EDT

On Episode 26 --the anniversary edition of The Marketing Companion -- Mark Schaefer and Tom Webster discuss new analytical trends and a breakthrough in 3D printing that could disrupt how we think about marketing.

Direct download: TMC.26.mp3
Category:Social Media Marketing -- posted at: 4:08pm EDT

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