The Marketing Companion

In this podcast, Mark Schaefer and Tom Webster pull out the marketing grab bag and discuss the new LinkedIn blogging capabilities, the over-use of buyer personas, erasing yourself from Google search, and our sources of content inspiration.

Direct download: TMC.29.mp3
Category:Social Media Marketing -- posted at: 3:00pm EDT

What would you do if you ran Facebook? How would you change the content, the advertising, and the business model to make the world's most popular social network even more popular? Mark Schaefer and Tom Webster explore this issue in their fast-paced and entertaining style!

 

Direct download: TMC.28.mp3
Category:Social Media Marketing -- posted at: 3:00pm EDT

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