The Marketing Companion

Blogs, podcasts, and social media are all powerful tools to market brands, but what about your personal brand? Is there such a thing? And does "personal branding" actually work? Marketing Companion hosts Tom Webster and Mark Schaefer debate personal branding, and disagree in some surprising ways.

Direct download: TMC.36.mp3
Category:Social Media Marketing -- posted at: 7:29pm EDT

We are on the brink of an unprecedented customer-driven mobile commerce revolution. The revolution goes beyond IT, beyond marketing, to include sociology, psychology and deep consumer research. Listen in with hosts Mark Schaefer and Tom Webster as they explore amazing, emerging trends in mobile.

Direct download: TMC.35.mp3
Category:Social Media Marketing -- posted at: 3:00pm EDT

A new social network, Ello, has created a lot of buzz over their ad-free model. Marketing Companion hosts Mark Schaefer and Tom Webster examine the ups and downs of Ello and discuss how brands, advertising and content work together in the online marketing eco-system.

Direct download: TMC.34.mp3
Category:Social Media Marketing -- posted at: 4:29pm EDT

1