The Marketing Companion

Marketing conferences are  big commitment of time and money. What should you look for in a great conference? How do you make the most of it? How does it fit in the marketing mix?

Direct download: TMC.20.mp3
Category:Social Media Marketing -- posted at: 1:26am EDT

The momentum of influence marketing as an emerging discipline seems to be gathering steam. Mark Schaefer and Tom Webster look at the good, the bad and the downright ugly when brands and bloggers collide.

Direct download: TMC.19.mp3
Category:Social Media Marketing -- posted at: 11:58pm EDT

Mark Schaefer and Tom Webster explore the current state of the effectiveness of social media. Is it more like marketing or more like advertising? Is there value in creating the weak links of social media connection and how do we actually convert those to sales?

Direct download: TMC.18.mp3
Category:Social Media Marketing -- posted at: 3:00pm EDT

Public speaking is an often-overlooked opportunity to build a personal or business brand. Hear tips from professional speakers Mark Schaefer and Tom Webster on leveraging speeches in the marketing mix.

Direct download: TMC.17.mp3
Category:general -- posted at: 10:53pm EDT

This episode covers a wide swath with a debate on content curation strategies, the leadership landmine at Zappos and a personal impact of content shock.

Direct download: TMC.16.mp3
Category:Social Media Marketing -- posted at: 2:15pm EDT

In a world where there is too much content fighting for consumer attention, we need to think differently about marketing. Tom Webster and Mark Schaefer discuss a blog post that rocked the marketing world.

Direct download: TMC.15.mp3
Category:Social Media Marketing -- posted at: 3:39pm EDT