The Marketing Companion

 

 

In this episode, hosts Mark Schaefer and Tom Webster review some of the biggest marketing lessons of the year including the new role of branding, the evolution of content marketing, the renaissance of engagement, a new relationship between businesses and Facebook, and a keyword for the future: "courage."

Direct download: TMC.58.mp3
Category:Social Media Marketing -- posted at: 7:04pm EDT

In this episode of The Marketing Companion, hosts Mark Schaefer and Tom Webster dive into some new Facebook data that reveal some amazing new insights about organic reach and negative commenting. They also discuss the perils and promise of Blab, an important Facebook milestone, and their new dating site, Mashley Addison.

Direct download: TMC.57.mp3
Category:Social Media Marketing -- posted at: 2:33pm EDT

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