The Marketing Companion
 
Mark and Tom dive into Mark’s newest book, The Content Code, and talk about the steps needed to overcome Content Shock. It’s not enough to simply create content, content has to be ignited to be successful. Mark and Tom go into some of the best ways to do that, along with a discussion of “gray social” and, of course, more products from the Marketing Companion Labs.
 
Direct download: TMC.45.mp3
Category:Social Media Marketing -- posted at: 3:00pm EDT

What will determine the success of your new marketing program? Budget? Strategy? Resources? Surprisingly, it might be none of these. Company culture is going to play a big role in your organization's ability to adjust to the demands for speed, engagement and innovation in the marketplace. Hosts Mark Schaefer and Tom Webster explore this critical topic and introduce a new line of sub-premium Marketing Companion products including their first escort service.

Direct download: TMC.44.mp3
Category:Social Media Marketing -- posted at: 2:00pm EDT

In this week’s edition of The Marketing Podcast, Mark and Tom take on the controversial topic of ad blocking: who will triumph in this battle between advertisers, ad-blockers, and the consumer? They also discuss the resurgence of SEO, some new data on Podcasting, and a troubling recall.
Direct download: TMC.43.mp3
Category:Social Media Marketing -- posted at: 3:04pm EDT

Hosts Mark Schaefer and Tom Webster look at a number of topics including a controversial law banning the use of social media in one workplace. They also examine lessons from the recent Super Bowl ads and have some thought-provoking observations on the marketing implications of these trends. 

Direct download: TMC.42.mp3
Category:Social Media Marketing -- posted at: 7:54pm EDT

Hosts Mark Schaefer and Tom Webster look at some of the marketing industry's hottest topics including the cancellation of Google Glass, personal marketing priorities, exciting digital trends, under-used social media platforms and the Seven Dwarves.

Direct download: TMC.41.mp3
Category:Social Media Marketing -- posted at: 3:00pm EDT

For many businesses dealing with negativity -- perhaps even toxicity -- on the web is a real and present issue. This episode was prompted by a current event and hosts Mark Schaefer and Tom Webster explore the realities of dealing with haters, trolls and malcontents aimed at hurting our reputations and brands.

Direct download: TMC.40.mp3
Category:Social Media Marketing -- posted at: 7:32pm EDT