The Marketing Companion

Hosts Mark Schaefer and Tom Webster review some remarkable new data indicating that Snapchat has replaced Facebook as the preferred social network with many young people and that podcasting is now "mainstream" media. Listen to this episode to learn how media channels are blurring.

Direct download: tmc.71.mp3
Category:Social Media Marketing -- posted at: 5:08pm EDT

It seems like there are a lot negative research points lately on the content marketing front -- less engagement, optimism and confidence in the field. But hosts Mark Schaefer and Tom Webster dig deep into three probable root causes and provide a rational case for optimism.

Direct download: tmc.70.mp3
Category:Social Media Marketing -- posted at: 6:13pm EDT

This episode of The Marketing Companion goes deep on new research conducted to support Jay Baer's new book Hug Your Haters. Hosts Mark Schaefer and Tom Webster dive into new insights and clues on customer expectations and online service best practices. We also reveal a new edition of "The World's Worst Apps!"

Direct download: tmc.69.mp3
Category:Social Media Marketing -- posted at: 7:07pm EDT

In this episode hosts Mark Schaefer and Tom Webster reveal the words of wisdom that had the most impact on their careers. You won't want to miss the episode with wisdom of bosses, professors and Peter Drucker that had an impact on Mark and Tom's careers

Direct download: TMC.68.mp3
Category:Social Media Marketing -- posted at: 1:26pm EDT

 

What does it mean to be "digital?" Hosts Mark Schaefer and Tom Webster unpack a fascinating new case study and the vast potential ahead for businesses that embrace a true digital mindset.

Direct download: TMC.67.mp3
Category:Social Media Marketing -- posted at: 9:14pm EDT

An Iranian blogger re-discovered the Internet after being imprisoned for six years. The radical changes he found was disturbing and profound. Are we slowly but surely losing the power of the Internet and what does it mean for our businesses? Mark Schaefer and Tom Webster explore this fascinating and critical topic.

Direct download: TMC.66.mp3
Category:Social Media Marketing -- posted at: 2:35pm EDT