Social media marketing has been the hottest marketing concept for the last 10 years. Is it losing steam, or just taking off? In this episode, hosts Mark Schaefer and Tom Webster look at the data and reveal new perspectives on where social media fits in the marketing mix. The fellas also reveal a new premium service to sell fake followers so you can become an influencer in record time!

How important is it to create customer experiences that lead to awareness and loyalty? In this episode, Mark and Tom explore dramatic trends impacting any strategy involving customer experience. They also dive into stupid agency tricks and a wishlist for our favorite tech leaders. And Tom issues an apology for mis-casting Mark!

What is "Tech-lash?" Mark and Tom cover a variety of subjects in this fast-paced show. They cover the Facebook changes, an explosive report on influence marketing, the fastest-growing tech gadget (surprise!) and new rumbles about a backlash against the largest tech companies.

Have you ever wanted to learn what Mark and Tom actually do for a living? In this unusual episode Mark and Tom open the curtains and talk about their careers -- How they got to where they are today and how they intend to remain relevant for the next level. A fascinating discussion about relevance in the fast-changing digital age!

Special guest Mitch Joel, president of Mirum, discusses the challenges of the modern marketing agency. What are the implications of higher levels of competition, the trend toward bringing work in-house, the impact of AI and other new technologies, and the emerging eCommerce on-ramps? You won't want to miss this fascinating discussion!