The Marketing Companion
As marketers sort through the new bag of AI magic tricks, it's important to stay centered on real value and the human connection at the center of marketing. In this episode, Mark Schaefer and Dennis Yu take a fresh look at the Human-Centered Marketing Manifesto and debate its relevance in the new digital landscape

Mark Schaefer is a strategy consultant, college educator, keynote speaker, and the author of 10 books including "KNOWN," “Belonging to the Brand,” and "Marketing Rebellion." His annual marketing retreat is The Uprising.

For more of Mark’s insights every week, subcribe to his award-winning blog.

Mark also offers classes in personal branding and professional speaking.

Dennis Yu is on a mission to create a million jobs by training up international workers to serve American companies. Former search engine engineer who has spent a billion dollars on ads. Best-selling author and speaker.

Direct download: MarkSep25-FINAL.mp3
Category:Social Media Marketing -- posted at: 10:00am BST

Sara Wilson and Mark Schaefer attended Z Con, the first conference fully dedicated to Gen Z -- up on by Gen Z leaders. It provided a fascinating glimpse into the minds and memes of a generation that punched above its weight when it comes to cultural influence. In this show you'll get an eye-popping look at what it takes to achieve business and brand success when it comes to this new generation of consumers. 

Mark Schaefer is a strategy consultant, college educator, keynote speaker, and the author of 10 books including "KNOWN," “Belonging to the Brand,” and "Marketing Rebellion." His annual marketing retreat is The Uprising.

For more of Mark’s insights every week, subcribe to his award-winning blog. Mark also offers classes in personal branding and professional speaking.

Sara Wilson is a journalist-turned-social-marketer (former Facebook & Instagram) who works with brands, publications, and platforms like YouTube, Nike, Bumble, the New York Times and many others find, engage and grow obsessive communities across digital channels through her consultancy SW Projects. Sara also writes frequently on the subject of digital marketing trends; she coined the term "digital campfires" in the Harvard Business Review to describe the types of spaces where young audiences are gathering online today, and often speaks and leads workshops on this and other topics related to social innovation, web3, and Gen Z consumption trends to companies around the world such as Microsoft and McKinsey.

Direct download: MarkSEP11-FINAL.mp3
Category:Social Media Marketing -- posted at: 10:00am BST

Mark Schaefer and Mathew Sweezey discuss how the AI revolution is impacting them as business leaders, entrepreneurs, and simply individuals trying to make their way in the world. Mark and Mathew discuss their current AI priorities, hacks, and the aspects of this development keeping them up at night. Where do they see the pitfalls and opportunities? Find out in this fascinating episode! 

Mark Schaefer is a strategy consultant, college educator, keynote speaker, and the author of 10 books including "KNOWN," “Belonging to the Brand,” and "Marketing Rebellion." His annual marketing retreat is The Uprising.

For more of Mark’s insights every week, subcribe to his award-winning blog.

Mark also offers classes in personal branding and professional speaking

Mathew Sweezey is the Co-Founder of Salesforces Web3 Studio where he helped Salesforce and their top customers transition into Web3. Mathew an independent consultant, a best selling author, and avid adventurer. 
Direct download: MarkAUG28-FINAL.mp3
Category:Social Media Marketing -- posted at: 10:00am BST

There are plenty of frameworks for successful content creation, but can ANYBODY breakthrough with a successful blog, podcast, or video series these days ... or does it take some "special sauce?" Mark Schaefer and Jay Acunzo debate the issue and don't always agree in this fascinating episode.
 
Mark and Jay cover what it takes to create a defensible content property, the importance of being pissed off, why marketers create the worst content, and the importance of "awe" in the content world.

Mark Schaefer is a strategy consultant, college educator, keynote speaker, and the author of 10 books including "KNOWN," “Belonging to the Brand,” and "Marketing Rebellion." His annual marketing retreat is The Uprising.

For more of Mark’s insights every week, subcribe to his award-winning blog.

Mark also offers classes in personal branding and professional speaking.

Jay Acunzo is an author, speaker, and host of the podcast Unthinkable -- the show about marketers who trusted their intuition, not the best practices, and all the unconventional, refreshing things they did to build their brands and leave their legacies. Learn more and find a Starter Pack of episodes at https://jayacunzo.com/unthinkable-podcast

Direct download: MarkAUG14-FINAL.mp3
Category:Social Media Marketing -- posted at: 10:00am BST

AI is moving quickly into every crevice of the marketing world but the impact on content has been immediate and profound. Where does AI matter, and where will humans persist and thrive? Mark Schaefer and Amanda Russell discuss a hierarchy of content in the AI world and the impact on the personal brand.

Mark Schaefer is a strategy consultant, college educator, keynote speaker and the author of 10 books including "KNOWN," “Belonging to the Brand,” and "Marketing Rebellion." His annual marketing retreat is The Uprising.

Amanda Russell is the founder of the Global Center for Influence (C4In), launching (2023) at the University of Texas at Austin with a mission to help brands & people learn how to position themselves and their companies for success, bridging the gap between academia and practice. Amanda's mission is to enhance how we do higher education. 

Direct download: MarkJuly-FINAL.mp3
Category:Social Media Marketing -- posted at: 10:00am BST

Mark Schaefer and Ketih Jennings reveal the difference between story and narrative as it relates to business strategy. In this wide-ranging discussion, they unpack the role of narrative in branding and corporate influence, Eastern versus Western storytelling style, and more. This episode has special bonus content going deeper on this subject from RISE community members. 
 
Direct download: Mark-July14.mp3
Category:Social Media Marketing -- posted at: 10:00am BST

Dennis Yu and Mark Schaefer explore why public speaking is becoming a more important in the marketing mix. Speaking builds authority and trust and can cut through the disinformation of our world. Mark and Dennis also reveal some of their public speaking highs and lows and reveal their secrets to battle onstage nerves. This episode is a fascinating and fun collection of tips and stories!

Mark Schaefer is a strategy consultant, college educator, keynote speaker and the author of 10 books including "KNOWN," “Belonging to the Brand,” and "Marketing Rebellion." His annual marketing retreat is The Uprising.

Dennis Yu is on a mission to create a million jobs by training up international workers to serve American companies. Former search engine engineer who has spent a billion dollars on ads. Best-selling author and speaker.

Direct download: Mark_July3_FINAL.mp3
Category:Social Media Marketing -- posted at: 10:00am BST

This episode provides a behind-the-scenes look at the production of a singularly unique content marketing project. Mark Schaefer pulled together 35 subject matter experts from ten countries to create one of the most unique content experiments in history. Jump into this show to discover Mark Schaefer's biggest personal business risk. There was no going back when these experts decided to move forward with a project that would change their lives. Featuring Daniel Nestle, Frank Prendergast and Anna Bravington.
Direct download: MarkJune19-FINAL.mp3
Category:Social Media Marketing -- posted at: 10:00am BST

"Open Loyalty" is an exciting new idea that transforms traditional notions of loyalty with cutting edge technology. Some of the biggest brands are experimenting with the idea. Let's learn about the future of loyalty with Mathew Sweezey and Mark Schaefer.

Mark Schaefer is a strategy consultant, college educator, keynote speaker and the author of 10 books including "KNOWN," “Belonging to the Brand,” and "Marketing Rebellion." His annual marketing retreat is The Uprising.

Mathew Sweezey is the Co-Founder of Salesforces Web3 Studio where he helped Salesforce and their top customers transition into Web3. Mathew an independent consultant, a best selling author, and avid adventurer. 
Direct download: MarkJune-FINAL.mp3
Category:Social Media Marketing -- posted at: 10:00am BST

In this era where AI is nipping at the heels of our marketing careers, there is no more important idea than defining how you fit into this new eco-system, or, ad Jay Acunzo puts it, "What is the gist of you?" Jay and Mark Schaefer take a deep dive into the meaning of brand and personal relevance in a world exploding with new creative output. 

Mark Schaefer is a strategy consultant, college educator, keynote speaker and the author of 10 books including "KNOWN," “Belonging to the Brand,” and "Marketing Rebellion." His annual marketing retreat is The Uprising.

Jay Acunzo is an author, speaker, and host of the podcast Unthinkable -- the show about marketers who trusted their intuition, not the best practices, and all the unconventional, refreshing things they did to build their brands and leave their legacies. Learn more and find a Starter Pack of episodes at 
https://jayacunzo.com/unthinkable-podcast

Direct download: MarkMay22-FINAL.mp3
Category:Social Media Marketing -- posted at: 10:00am BST

In this unique episode. Amanda Russell and Mark Schaefer offer an exclusive look at the extraordinary marketing challenges in the field of marketing. In a world where taste, scarcity, and exclusivity rule, the foundations of mass marketing are meaningless. How do luxury brands connect in a personal way that builds community? There are important lessons here for any marketer!

Mark Schaefer is a strategy consultant, college educator, keynote speaker and the author of 10 books including "KNOWN" and "Marketing Rebellion." His annual marketing retreat is The Uprising.

Amanda Russell is the founder of the Global Center for Influence (C4In), launching (2023) at the University of Texas at Austin with a mission to help brands & people learn how to position themselves and their companies for success, bridging the gap between academia and practice. Amanda's mission is to enhance how we do 'higher education. Former Olympic-level athlete, Founder-to-sale Entrepreneur and Marketing Consultant who still loves the brain gymnastics of helping people and companies become more influential among their desired audience. Professor, Author "The Influencer Code", Speaker, Board Member and Director of C4In

Direct download: MarkMay8-FINAL.mp3
Category:Social Media Marketing -- posted at: 10:00am BST

Should we bring our "whole self" to the marketing profession? A powerful sociological trend is changing norms and expectations of our customers and employees. What are the advantages and disadvantages of vulnerability and self-disclosure? Mark Schaefer and Keith Jennings weigh in!

Mark Schaefer is a strategy consultant, college educator, keynote speaker and the author of 10 books including "Belonging to the Brand" and "Marketing Rebellion." His annual marketing retreat is The Uprising.

Keith Jennings is an executive and writer who equips professionals to serve with values, generosity, and social impact.He serves as vice president of community impact with Jackson Healthcare. Connect with him at https://www.linkedin.com/in/keithjennings/

Direct download: MarkApril24mp3.mp3
Category:Social Media Marketing -- posted at: 10:00am BST

Mark Schaefer and social media marketing expert Denis Yu dive into the most important trends including the true value of the blue check mark, the most powerful platforms right now, the future of TikTok, and the truth behind Facebook's foray into the metaverse. You'll also hear some hair-raising stories about information and privacy! 

Mark Schaefer is a strategy consultant, college educator, keynote speaker and the author of 10 books including "Marketing Rebellion" and "Belonging to the Brand." His annual marketing retreat is The Uprising.

Dennis Yu is on a mission to create a million jobs by training up international workers to serve American companies. Former search engine engineer who has spent a billion dollars on ads. Best-selling author and speaker.

Direct download: Mark-April7-FINAL.mp3
Category:Social Media Marketing -- posted at: 10:00am BST

AI is everywhere and seemingly everything these days in the world of marketing. But now that we're getting through the magic trick phase of AI we're beginning to observe the powerful impact it could have on culture, community, and careers. Let's begin the discussion today, a discussion that is just starting in our world today.

Direct download: Mark_FINAL-MARCH26.mp3
Category:Social Media Marketing -- posted at: 10:00am BST

Sara Wilson has been studying Gen Z with a detective-like intensity and her new research report gives us a guide for connecting with them. We talk about their hideouts, their curious aesthetic, the role of "faux-stalgia," the importance of the absurd, and much more. Your head will spin with new insights and ideas in this conversation with Mark Schaefer. 

Mark Schaefer is a strategy consultant, college educator, keynote speaker and the author of 10 books including "KNOWN" and "Marketing Rebellion," and “Belonging to the Brand.” His annual marketing retreat is The Uprising.

Sara Wilson is a journalist-turned-social-marketer (former Facebook & Instagram) who works with brands, publications, and platforms like YouTube, Nike, Bumble, the New York Times and many others find, engage and grow obsessive communities across digital channels through her consultancy SW Projects. Sara also writes frequently on the subject of digital marketing trends; she coined the term "digital campfires" in the Harvard Business Review to describe the types of spaces where young audiences are gathering online today, and often speaks and leads workshops on this and other topics related to social innovation, web3, and Gen Z consumption trends to companies around the world such as Microsoft and McKinsey.

Direct download: MarkMarch13-FINAL.mp3
Category:Social Media Marketing -- posted at: 10:00am BST

Mark Schaefer and Jay Acunzo take a deep dive into the utility and threat of AI platforms like ChatGPT. They explore the very nature of creativity and Jay explains the three foundational ideas and why AI falls short on two of them. Mark presents a dystopian future view of creativity, a scenario he says is probable in five to 10 years. Ultimately Mark and Jay agree that personal connection through content will determine success or failure. Mark describes three different types of content and why AI will dominate at least one of those categories. 

Mark Schaefer is a strategy consultant, college educator, keynote speaker and the author of 10 books including "KNOWN," "Marketing Rebellion," and “Belonging to the Brand.” His annual marketing retreat is The Uprising.

Jay Acunzo is an author, speaker, and host of the podcast Unthinkable -- the show about marketers who trusted their intuition, not the best practices, and all the unconventional, refreshing things they did to build their brands and leave their legacies. Learn more and find a Starter Pack of episodes at https://jayacunzo.com/unthinkable-podcast

Direct download: Mark-FINAL-FEB27.mp3
Category:Social Media Marketing -- posted at: 10:00am BST

Mark Schaefer and nonprofit marketing authority Keith Jennings unwrap new ideas in nonprofit marketing, including a new way to segment audiences, why a focus on "product" enables better nonprofit marketing, and why nonprofits should consider community-based marketing. 

Direct download: Mark_Keith.mp3
Category:Social Media Marketing -- posted at: 10:00am BST

In this show, Mark Schaefer and two friends, Samantha Stone and Chad Parizman, weave a story of his greatest professional accomplishment -- ten years in the making. It's not a book, it's not a famous speech. This is the story of 30 people who took a risk together. 
 
Samantha Stone is the founder and CEO of The Marketing Advisory Network. She is a teacher, consultant, marketing strategist, researcher, and the author of Unleash Possible. 
 
Chad Parizman has been a digital marketing strategist for HGTV and Pfizer and currently leads brands into an effective social audio strategy through his company Ader Communications.
 
Direct download: Mark-JAN30.mp3
Category:Social Media Marketing -- posted at: 8:00am BST

In this unique episode, Mark Schaefer talks about how viewing "community" through the lens of brand marketing is not a strategy that works, it is marketing that heals. In fact, community might be the greatest overlooked marketing opportunity in the history of marketing opportunities. The legendary Douglas Burdette serves as a special co-host for this episode. This episode includes a free chapter of Mark's new book "Belonging to the Brand."

Douglas Burdette is the founder of Artillery Marketing and the host of the well-known Marketing Book podcast. 

Mark Schaefer is a strategy consultant, college educator, keynote speaker and the author of 10 books including "KNOWN," "Marketing Rebellion" and "Belonging to the Brand." His annual marketing retreat is The Uprising

Direct download: MarkJAN16.mp3
Category:Social Media Marketing -- posted at: 10:00am BST

Tom Peters was named as one of the top 10 business minds of this century and he just published an extraordinary new book. In this interview, he covers some surprising topics with typical boldness:
  • His surprising take on "quiet quitting."
  • "You don't have to like your employees, but you have to love them."
  • Why great speakers act out of a sense of desperation about their message
  • Why "business is community, period."
  • Your job as a leader is to "hire well and promote."
  • Why he is perpetually pissed off
  • Why we need to hire "the quiet ones."
Tom is best-known for his book "In Search of Excellence" and his new book is 
"The Compact Guide to Excellence."
Direct download: Mark_Jan2.mp3
Category:Social Media Marketing -- posted at: 9:00am BST

Mark Schaefer and Mathew Sweezey talk about some of the landmark marketing events of 2022 and project what might be important in the coming year. 

Mark Schaefer is a strategy consultant, college educator, keynote speaker and the author of 10 books including "KNOWN" and "Marketing Rebellion." His annual marketing retreat is The Uprising

Mathew Sweezey is the Co-Founder of Salesforces Web3 Studio where he helps Salesforce and their top customers transition into Web3. Mathew is also a best selling author, and avid adventurer. 

Direct download: MarkDec15.mp3
Category:Social Media Marketing -- posted at: 9:00am BST

In five days, one million people signed up for ChatGPT, a sophisticated artificual intelligence program now broadly available in a user-friendly interface. At a minimum this upends our approach to content, social media, research, and strategy. For many, it will be the end of their careers as they've known it. 

To help us figure out what's next, I turned to a revered tech analyst, Shelly Palmer. In this special episode, Shelly explains why he things ChatGPT "changes everything," the opportunities and limitations, and his career strategy.

Mark Schaefer is a strategy consultant, college educator, keynote speaker and the author of 10 books including "KNOWN" and "Marketing Rebellion." His annual marketing retreat is The Uprising

Shelly Palmer is an author, speaker, educator, and tech analyst. 

Direct download: Mark_DEC-FINAL.mp3
Category:Social Media Marketing -- posted at: 9:17pm BST

Mark Schaefer and Jay Acunzo re-think content marketing from the ground up, contending that that the personal brand and their trusted audiences may drive strategy more than "helpful content." 

Instead of a content department, Mark and Jay think through what a "content culture" would look like that nurtures in-house creators, establishes a space for outside industry thought leaders, and assigns full-time creative duties at an executive level. 

This is a model that is already happening at media companies. Why not transfer these best practices to the corporate and agency world?

Mark Schaefer is a strategy consultant, college educator, keynote speaker and the author of 10 books including "KNOWN" and "Marketing Rebellion." His annual marketing retreat is The Uprising

Jay Acunzo is an author, speaker, and host of the podcast Unthinkable -- the show about marketers who trusted their intuition, not the best practices, and all the unconventional, refreshing things they did to build their brands and leave their legacies. Learn more and find a Starter Pack of episodes at https://jayacunzo.com/unthinkable-podcast 

Direct download: Mark_Dec2.mp3
Category:Social Media Marketing -- posted at: 9:43am BST

Amanda Russell relates an amazing story of how she cuts through the clutter to surround herself with powerful business relationships. This is a graduate level class about networking strategy and gaining attention of thought leaders in a busy world.
 
Some themes:
  • Deep research on potential connections
  • Creating value that cuts through the noise
  • Continual effort to build on momentum
  • Establishing a mutually-beneficial relationship
  • Focus on the individual, not the ask
  • Prioritizing follow up and follow through
  • Establishing reciprocity
  • The role of community
Mark and Amanda also discuss the phenomenon of imposter syndrome. It seems to be everywhere but neither one of them has this condition. How do they approach scary new situations and ambiguity with confidence?
 
Amanda Russell is a college educator at the University of Texas, author of The Influencer Code, and consultant on influencer marketing. 
 
Mark Schaefer is a strategy consultant, college educator, keynote speaker and the author of 10 books including "KNOWN" and "Marketing Rebellion." His annual marketing retreat is The Uprising.
 
Direct download: Mark-FINAL.mp3
Category:Social Media Marketing -- posted at: 3:45pm BST

Mark Schaefer and Keith Jennings explore a vastly overlooked aspect of marketing -- status. While this may seem like a taboo topic, seeking status drives almost every aspect of our lives from where we live to our art, music, and brand devotion. Mark and Keith connect the dots between status and key cultural trends, especially the shifts we are seeing from Gen Z.
 
Direct download: Mark-Nov6.mp3
Category:Social Media Marketing -- posted at: 12:09pm BST

NFTs have been in the news so much lately, and there's so much to learn! In this show, Mark Schaefer and Mathew Sweezey talk about NFTs as a tool to build community, loyalty, and brand identity through some exciting new use cases.

Direct download: MarkOct24-EDITED.mp3
Category:Social Media Marketing -- posted at: 2:06pm BST

Social listening platforms are meaningless when it comes to young people today. Gen Z is hiding out in their digital campfires on Fortnite, Roblox and other hard-to-reach places. Mark Schaefer and Sara Wilson discuss how this new generation of tastemakers are re-defining community, marketing, and how we reach our customers.

Sara Wilson is a journalist-turned-social-marketer (former Facebook & Instagram) who works with brands, publications, and platforms like YouTube, Nike, Bumble, the New York Times and many others find, engage and grow obsessive communities across digital channels through her consultancy SW Projects. Sara also writes frequently on the subject of digital marketing trends; she coined the term "digital campfires" in the Harvard Business Review to describe the types of spaces where young audiences are gathering online today, and often speaks and leads workshops on this and other topics related to social innovation, web3, and Gen Z consumption trends to companies around the world such as Microsoft and McKinsey.  

Direct download: MarkOct5.mp3
Category:Social Media Marketing -- posted at: 1:00pm BST

Mark Schaefer and Dennis Yu get out their crystal balls to look at the biggest impacts on marketers in the next two years. Will it be the metaverse? NFTs? Influencer marketing? The hosts don't always agree on this but you'll gain a fascinating perspective on what's coming next! 

Direct download: MarkSep-FIXED.mp3
Category:Social Media Marketing -- posted at: 5:30pm BST

Put down your smartphone, shut down the metaverse, and close TikTok for a moment to re-visit one of the most important marketing theories of all-time, the Four Ps of marketing. Mark Schaefer and Robbie Fitzwater provide a fresh, surprising, and perhaps controversial take on what the theory means to marketers today.

Direct download: Mark_Sep11.mp3
Category:Social Media Marketing -- posted at: 9:14am BST

Mark Schaefer and Amanda Russell both have globally-recognized brands but took drastically different routes regarding their self-promotion strategies. In this show, the co-hosts discuss their pitfalls and challenges, the need to evolve strategies over time, the limits of self-disclosure, being "on-brand," over-sharing, and more.

Direct download: Amanda-FINAL.mp3
Category:Social Media Marketing -- posted at: 9:28am BST

Have you considered how brand and marketing messaging evolve over time? Have you noticed a trend from product attributes to values? Mark Schaefer and Keith Jennings offer a new way to think about marketing in a changing world with implications for how you and your business can stand out in a noisy world. 

Direct download: Mark_AUG14-FINAL.mp3
Category:Social Media Marketing -- posted at: 8:28am BST

Digital marketing pioneer Dennis Yu and futurist Mark Schaefer debate the state of the marketing jobs market. The market is red hot but can it stay that way? What job skills are needed to compete now in and in the future? And how can we take advantage of technology to fill marketing jobs in creative new ways? It's a can't-miss show!

Direct download: Mark_AUG1-FINAL.mp3
Category:Social Media Marketing -- posted at: 9:43am BST

Mark Schaefer and co-host Brooke Sellas talk about a ground-breaking new book that covers the essential online customer care strategies. They discuss the elevated emotional furor on the web today, the risk that comes with taking a stand, the impact of Web3 on customer service, and practical strategies for nurturing meaningful customer connections. 

Direct download: Mark-JULY16-FINAL.mp3
Category:Social Media Marketing -- posted at: 8:55am BST

Mark Schaefer and Mathew Sweezey have a wide-ranging conversation exploring the truth and consequences of crypto winter, co-creating brands, NFTs as the future of CRM and much more. This is an amazing opportunity to peer into the mechanics of Web3 with an industry futurist and thought leader. 

Direct download: Mark-July4-FINAL.mp3
Category:Social Media Marketing -- posted at: 9:35am BST

Like many of us, Mark Masters struggled to build his marketing agency. His own marketing and advertising weren't creating momentum for his business. And he felt rather empty with the transitory, transactional nature of marketing. So he tried a bold experiment. He started a learning community that revolutionized his business. This is a bold discussion that may point to the future of marketing.

Direct download: MARK_FINAL_20.mp3
Category:Social Media Marketing -- posted at: 9:19am BST

Mark Schaefer and Amanda Russell dive into their consulting practice secrets. How do they keep the clients coming in? When do you "fire" a customer? What is their best consulting advice? All this and more in this jam-packed episode. 

Direct download: MarkJune6-FINAL.mp3
Category:Social Media Marketing -- posted at: 9:12am BST

Mark Schaefer and Keith Jennings discuss a creative new way to think about products and services that opens up new marketing strategy possibilities.
Direct download: Mark-May22-FINAL.mp3
Category:Social Media Marketing -- posted at: 7:58am BST

Dennis Yu just published the bestselling book on TikTok and had unprecedented access to the inner workings of the company. This is a fun show filled with surprises, insights, and practical ideas. 

Direct download: MARK_May9.mp3
Category:Social Media Marketing -- posted at: 8:31am BST

Mark Schaefer and Brooke Sellas explore the vital role of conversation in the marketing mix. How has the pandemic changed customer care? AI? The metaverse? How are marketing leaders grossly misunderstanding the connection between sales and marketing conversations? All this and more in this fascinating episode! 

Direct download: Mark-APR25.mp3
Category:Social Media Marketing -- posted at: 3:24pm BST

Traditional marketing is fracturing before our eyes. Web3, NFTs, and the metaverse will become the standard way of connecting to a new generation. Mathew Sweezey helps us navigate this bold new world and understand the implications of a post-cookie, post-SEO, post-content world. 
Direct download: MarkApril11.mp3
Category:Social Media Marketing -- posted at: 4:16pm BST

Is it possible to create a meaningful and effective digital presence for even boring companies? Commodity products? This is a surprising discussion between Mark Schaefer and Jay Acunzo that will push your brain in some new directions! Let's take a fresh look at marketing boring companies and products!

Direct download: Mark-March28.mp3
Category:Social Media Marketing -- posted at: 9:06am BST

Amanda Russell occupies the epicenter of influence marketing and in this show, we cover the dirty secrets, the corruption, and the true opportunity for influence marketing in the digital era. You'll also hear a world premiere announcement of a significant new development that could have a far-ranging impact on the marketing world!

Direct download: MARK_MARCH14-FINAL.mp3
Category:Social Media Marketing -- posted at: 6:30pm BST

This is an epic discussion between Mark Schaefer and Keith Jennings exploring 50 years of cognitive research and a conclusion that it is almost impossible to change a person's deeply-held beliefs. Certainly this is a massive marketing challenge. But at least under three conditions, change is possible. And in fact, we may be in the perfect storm of opportunity. Get out your pen and paper. You're going to be taking notes on this one! 

Direct download: Mark-Feb26.mp3
Category:Social Media Marketing -- posted at: 8:25am BST

Marketing legend Sandy Carter joins the show to talk about the hottest topic in marketing: Web3. Is it over-hyped, the future of our field, or a little of both. Tune in to hear Mark Schaefer and Sandy sort it out. 

Direct download: Mark_FEB14.mp3
Category:Social Media Marketing -- posted at: 9:08am BST

In this revealing show, Mark Schaefer and Brooke Sellas look at the rapidly changing world of civil activism and "woke" movements on company culture and marketing strategy. We are in an unprecedented time when outside forces unrelated to our company and product can influence marketing strategy in unprecedented ways. This is an unmissable episode

Direct download: Mark-Jan31.mp3
Category:Social Media Marketing -- posted at: 2:26pm BST

Mark Schaefer and Mathew Sweezey apply a rapid-fire approach to marketing trend analysis in this fast-paced show. What's hot, what's not? Is it social media, content marketing, podcasts, web3? You won't want to miss this expert analysis. 

Direct download: 2ND_TRY.mp3
Category:Social Media Marketing -- posted at: 5:24pm BST

Mark Schaefer and Jay Acunzo break down their creative journeys and the relationship between money and creativity. This episode is full of unique insights as they talk about resources versus resourcefulness, the bane of money, the future of creativity, and the poetic inspiration of "Rocky."

Direct download: MarkJan-FINAL2022.mp3
Category:Social Media Marketing -- posted at: 2:52pm BST

Influencer and educator Amanda Russell joins Mark to reveal how she has transcended tragedy to create a bold new personal future. As we close out another pandemic year we look back into our lives and reveal the lessons we learned about how to find light in the darkness, hope in despair and a survival mindset when your world seems to be falling apart. You’ve never heard an episode like this before. 

Direct download: MarkDEC20-Final.mp3
Category:Social Media Marketing -- posted at: 12:36pm BST

Keith Jennings climbs aboard the Companion train to discuss the role of habit in marketing strategy, success, and results. It's a topic that has been overlooked for too long and this discussion shines a light on the role of habit in leadership, cultural change, and gains.

Direct download: FINAL-MarkDEC5-FINAL.mp3
Category:Social Media Marketing -- posted at: 8:06am BST

Entrepreneurial genius Dennis Yu steps into the co-host's seat to discuss his plan to create 1 million new marketing jobs. We also get into sales bros, Jake Paul, lousy LinkedIn pitches, robo-consulting, true personalization, and how "emotional AI" is going to be the biggest game-changer.

Direct download: MarkNOV21-FINAL.mp3
Category:Social Media Marketing -- posted at: 8:46am BST

"Community" might be the most important and misunderstood marketing buzz word. Brooke Sellas joins Mark Schaefer to discuss community success and failure, the connection to true marketing opportunity, and its role in a crypto-enabled creator economy of the future.

Direct download: FINAL-NOV6.mp3
Category:Social Media Marketing -- posted at: 8:10am BST

Jay Acunzo and Mark Schaefer discuss how reach, resonance, and relevance are intertwined and evolving into something new in a post-SEO world. They show how expertise is now a commodity on the web unless you have the brand to go with it. They blow up the notion of monetizing an audience into some practical and rational ideas. This episode will re-frame your idea of how content works in the world today. 
Direct download: MarkOct25-FINAL.mp3
Category:Social Media Marketing -- posted at: 9:00pm BST

The is the first episode of a re-launch of The Marketing Companion featuring a discussion with Mathew Sweezey, marketing director for Salesforce. In this wide-ranging discussion, we cover trending news items from Facebook and TikTok and then go deep into how influencers are reinventing traditional retail, branding, eCommerce, and entertainment. This will reframe your view of the future of marketing.

Direct download: Mark_OCT10.mp3
Category:Social Media Marketing -- posted at: 8:23am BST

In this new episode, Mark Schaefer has a big announcement about the future of the Marketing Companion. Mark and Brooke discuss the evolution of branding as well as trending news from Peloton and Facebook.

Direct download: Mark_Sep27_Final.mp3
Category:Social Media Marketing -- posted at: 7:48pm BST

In this show, Mark and Brooke look at a variety of AI innovations that could impact content marketers and consumers, including holograms and deep fakes. They also cover solutions to content overload, stunning new research on post-pandemic consumer trends, and Brooke's go-to karaoke song.

Direct download: MarkSep13FINAL.mp3
Category:Social Media Marketing -- posted at: 8:30am BST

Mark Schaefer and Brooke Sellas discuss how technology is opening new "seams of opportunity" in marketing for senior living, virtual meetings, healthcare, real estate, insurance, and other industries. 

Direct download: MarkAUG30-FINAL.mp3
Category:Social Media Marketing -- posted at: 11:38pm BST

What happens when AI can accurately replicate a conversation with a lost loved one? The personality of a business leader like Steve Jobs? The presence of Jesus or Gandhi? Does it become a tool for healing and great leadership, or will it become the next addiction? Mark and Brooke dissect a case study from the news in this surprising and fascinating discussion.

Direct download: MarkAug15FINAL.mp3
Category:Social Media Marketing -- posted at: 1:24pm BST

One of the most interesting and important trends coming out of the pandemic is Live Commerce. Born in China and now spreading rapidly around the world, this trend combines influencers, streaming, entertainment, and impulse buying. Mark and Booke also discuss the strange influence of Peppa Pig, Instagram's pivot, and why young people are not going into sales. 

Direct download: MarkAUG2.mp3
Category:Social Media Marketing -- posted at: 1:36pm BST

The wonderful world of marketing continues to evolve! What can we learn from the evolution of streaming services, a disturbing change at TikTok, and re-discovery of the written word (newsletters are HOT!). Plus, a tribute to Zelda.
Direct download: MarkFINALJULY19.mp3
Category:Social Media Marketing -- posted at: 8:36am BST

After a grueling year, pandemic-weary consumers are heading for the hills. Every vacation venue is over-booked. But what happens when this surge in demand meets an employment crisis? Mark and Brooke kick off the ninth season of The Marketing Companion with their analysis, plus a post-content marketing world, and a dating app for Gen Z.

Direct download: MarkJuly3FINAL.mp3
Category:Social Media Marketing -- posted at: 1:52pm BST

The pandemic has created an era of unintended consequences. In this episode, Mark and Brooke present 10 non-obvious emerging trends that could present new opportunities for marketers everywhere. In this exciting show, Mark challenges you to see the world through the lens of "fractures in the status quo."

Direct download: MarkJUNE21.mp3
Category:Social Media Marketing -- posted at: 10:17pm BST

Snap seems to be making all the right moves. The stock is soaring and so is revenue. But their latest move is confusing. Or, is it bold and ground-breaking? Mark and Brooke debate the prospects for Snap as well as trends in emotion detection, Gen Z career choices, and Mark's issue with Resting Bitch Face.

Direct download: MarkJune7FINAL.mp3
Category:Social Media Marketing -- posted at: 9:41pm BST

New research points to radical changes on the marketing job front. The good news is, jobs are growing. The bad news is, you might need to upgrade your skillset. Mark and Brooke explore the post-pandemic job market as well the fall-out from the digital ad apocalypse.

Direct download: MarkFINAL_MAY.mp3
Category:Social Media Marketing -- posted at: 11:45am BST

Scott Monty and Tim Washer, creators of the famous Marketing Companion intros do a show takeover and provide their unique perspective on Mark Zuckerberg, influencers, TikTok, and beyond! 

Direct download: Mark_MAY10.mp3
Category:Social Media Marketing -- posted at: 10:38am BST

The hottest topic in marketing is the new emphasis on purpose-driven marketing. Consumers are rapidly organizing and activating online. Is this something every company should adopt, and how do you even begin? Mark Schaefer offers tangible advice. Mark and Brooke also cover the new emoji king and an update on the state of digital ads.

Direct download: MarAPRIL26.mp3
Category:Social Media Marketing -- posted at: 8:06pm BST

Business legend Tom Peters leads today's show with a boatload of direct and entertaining advice about compassion, excellence, personal branding, extreme community, and his surprising final thoughts to marketing leaders of the world. 

Direct download: MarkNewEpisode.mp3
Category:Social Media Marketing -- posted at: 9:06am BST

This special episode features Raja Rajamannar, the CMO of MasterCard. Raja contends that marketing is deeply flawed and heading for trouble. The answer lies in creating a new marketing mindset recognizing the indisputable consumer truths. 

Direct download: March29FINAL.mp3
Category:Social Media Marketing -- posted at: 10:36pm BST

Mark and Brooke dissect some of the most interesting and surprising Gen Z trends. Absurd content? Pinterest fans? Hype houses? This and more in the new Marketing Companion episode!

Direct download: MarkFINALLLLL.mp3
Category:Social Media Marketing -- posted at: 8:06am BST

Mark starts the show with a moving example about how marketing is about helping during this pandemic and Brooke introduces case studies illustrating the emerging power of LiDAR on marketing and advertising.

Direct download: TODAY_FINAL.mp3
Category:Social Media Marketing -- posted at: 4:50pm BST

Mark Schaefer reflects on the fact that there is light at the end of this tunnel!

Direct download: Special_message.m4a
Category:Social Media Marketing -- posted at: 10:12am BST

Mark and Brooke dive into the secrets of personal and marketing momentum and explain how a poor boy growing up in the slums of Philadelphia a century ago changed our view of the world forever.

Direct download: MarkFEB-VALENTINE.mp3
Category:Social Media Marketing -- posted at: 9:03pm BST

In this episode, Mark and Brooke use examples from YouTube and streaming TV to show how the pressure on content marketing is becoming relentless. This episode also features exclusive content from Martin Lindstrom and lessons from Mark's first sabbatical.

 

Direct download: MarkFEB_FINAL.mp3
Category:Social Media Marketing -- posted at: 10:13am BST

The new episode kicks off with Mark answering this question: "Can the internet be used to unite people?" and then the hosts cover some non-obvious trends emerging from the pandemic era.

Direct download: MarkJan18FINAL.mp3
Category:Social Media Marketing -- posted at: 8:38pm BST

In this unique episode, Mark and Brooke talk about the personal impact of 2020 on their lives, their most valuable lessons from a year gone wrong, and their hope for 2021.

Direct download: MarkJan4FINAL.mp3
Category:Social Media Marketing -- posted at: 9:32pm BST

On this episode, Mark rants about the destructive social media monetization model. Mark and Brooke also dissect the exploding world of online mental health and the fastest-growing job title in the land!

Direct download: MarkDec21FINAL.mp3
Category:Social Media Marketing -- posted at: 7:21pm BST

The new show features interesting takes on media and soccer, an amazing pandemic pivot from a luxury brand, deer in compromising positions, and a discussion of the marketer as an artist.

Direct download: MarkDec7FINAL.mp3
Category:Social Media Marketing -- posted at: 6:04pm BST

Non-human, AI-generated influencers are now generating millions for their paid sponsors. They don't get sick, they don't complain and they are a significant marketing mega-trend.

Direct download: MarkNOV23FINAL.mp3
Category:Social Media Marketing -- posted at: 7:18pm BST

Fake news is just the beginning. New technology will allow anyone to create Hollywood-quality effects and replicate humans with uncanny accuracy. What are the implications for society, business and marketing?

Direct download: MarkNOV9FINALFINAL.mp3
Category:Social Media Marketing -- posted at: 10:05am BST

In this special episode, Mark Schaefer discusses the stressful realities of the pandemic on his life and urges listeners to consider their historical narrative.

Direct download: Special_MC_edition_pandemic.m4a
Category:Social Media Marketing -- posted at: 2:01pm BST

As the pandemic wears on, new customer wants and needs provide opportunities for marketers. Mark and Brooke look at the big word for the next two years: COMFORT.

Direct download: FINALMarkOctober25.mp3
Category:Social Media Marketing -- posted at: 8:55pm BST

There is a small edit needed here. Brooke's audio weirdly cut out and then we resumed Marketing dress for success Has Zoom changed the rules for business decorum or should do the rules of "Dress for Success" still apply? Brooke and Mark debate this plus in-home drones and when the power of celebrity endorsements work TOO well!

Direct download: MarkOct12FINAL.mp3
Category:Social Media Marketing -- posted at: 10:01am BST

With all the changes in the world, it's a good time to pause and reflect on the ideal skillset for a marketing career. How has the pandemic changed marketing careers? What is the best way to keep your skills current? Google and other companies saying that a college degree is not important in some tech careers any more. Will that trend move to marketing as well?

Direct download: MarkSep28FINAL.mp3
Category:Social Media Marketing -- posted at: 11:23am BST

Is the hustle culture still relevant in a pandemic era? What does gerbil food and CBD oil have to do with anything? And why are people seeing more UFOs? Mark and Brooke tackle these questions and more on the Marketing Companion's 200th episode!

Direct download: MarkSEP14.mp3
Category:Social Media Marketing -- posted at: 11:18am BST

The pandemic has created an immense challenge for creatives who depend on live sets and collaborations. Mark and Brooke explore the ups and downs of the creative process in a crisis. When will the new TV content come back?

Direct download: FINALMarkAUGUST31.mp3
Category:Social Media Marketing -- posted at: 10:06am BST

In this special episode, Mark Schaefer talks with Adidas global brand communications director Fabio Tambosi. We explore how the pandemic is re-defining sports, the consumer behaviors that are changing forever, the eCommerce surge, how Adidas pulled off the world's biggest social media hack, and business lessons from LeBron James.

Direct download: MarkAugust17.mp3
Category:Social Media Marketing -- posted at: 12:51pm BST

Fashion, food, music, even love ... the pandemic is changing our lives in surprising ways -- with deep implications for marketers. You'll enjoy these insights into the emerging "cottage core" trend, how business can save music, and what happens to love in a crisis.

Direct download: MarkAUG3FINAL.mp3
Category:Social Media Marketing -- posted at: 10:11am BST

Mark and Brooke go toe-to-toe in an episode that covers Instagram fetishes, LinkedIn spam, Facebook boycotts, influencers united, and the reason everyone loves Mark Schaefer's feet.

Direct download: July20.mp3
Category:Social Media Marketing -- posted at: 12:19pm BST

Mark and Brooke examine emerging research that may indicate key post-pandemic consumer changes. Among the insights in this episode is the indication that children have taken over the eCommerce function for the family. Other topics include comfort spending, commerce levels, BOPIS, and new digital advertising trends.

Direct download: MarkJuly6.mp3
Category:Social Media Marketing -- posted at: 10:26am BST

Mark and Brooke dissect an extraordinary piece of thought leadership from author Martin Lindstrom. Lindstrom creates a data-based view of the likely "new normal" and this episode explores the implications for the new "imbalances" and marketing professionals.

Direct download: ANNIVERSARY.mp3
Category:Social Media Marketing -- posted at: 9:42am BST

Mark and Brooke discuss an explosive revelation from the Facebook strategy playbook: The company is mindfully encouraging extremism, ignoring warnings from 2016 that the platform was contributing to hate and polarization. The hosts also discuss the emerging importance of corporate communities and the post-pandemic normal.

Direct download: MarkJUNE8FINAL.mp3
Category:Social Media Marketing -- posted at: 9:09am BST

Technology is creating incredible opportunities to connect with customers in meaningful new ways. Mark and Brooke look at some of the most exciting examples of how marketing and customer connection might be transformed.

Direct download: MarkMay25FINAL.mp3
Category:Social Media Marketing -- posted at: 10:15am BST

Mark Schaefer returns to the show after recovering from COVID-19 and relates three lessons of his experience, including an unexpected insight with long-term implications for the world. Mark and Brooke reflect on the impact on their own businesses and how they are being inspired during this crisis.

Direct download: MarkMay11FINAL.mp3
Category:Social Media Marketing -- posted at: 9:41am BST

Guest host Mathew Sweezey joins Brooke Sellas to talk about his new book, The Context Marketing Revolution. Together, we discuss the five context elements needed to create better customer experiences.

Direct download: MarkApril27.mp3
Category:Social Media Marketing -- posted at: 10:04am BST

Guest host Katie Robbert joins Brooke Sellas to discuss how brave brands stay relevant in times of crisis, including advice from other top marketing experts, a note on advertising, and which tools are making work-from-home easier.

Direct download: MarkApril13.mp3
Category:Social Media Marketing -- posted at: 8:25am BST

Mark and Brooke dissect important new research to find some surprising shifts in the use of social media, smart speakers, podcasting consumers. We reveal the identity of listener number one million!

Direct download: MarkFINALMarch30.mp3
Category:Social Media Marketing -- posted at: 10:13am BST

Mark Schaefer shares his view of personal and business priorities in this time of extreme disruption and loss.

Direct download: Embracing_the_chaos_podcast.m4a
Category:Social Media Marketing -- posted at: 11:08am BST

Mark and Brooke dissect a variety of trends including an experiential marketing plan that includes "full body towelettes," innovations from Twitter and LinkedIn, a discussion of slow tech adoption, and a personal reflection from Mark on his competition.

Direct download: MarkFINAL.mp3
Category:Social Media Marketing -- posted at: 11:36am BST

On the latest show, Mark and Brooke announce a contest to honor the one millionth download of The Marketing Companion podcast! Could YOU be the lucky winner? The hosts also cover big news from the podcasting world plus innovations coming from Twitter and Instagram.

Direct download: MarkMarch2.mp3
Category:Social Media Marketing -- posted at: 9:18am BST

New statistics show that blogging activity has slumped after a decade of continuous growth. Mark and Brooke examine the true story behind blogging in the content ecosystem and also discuss an integrated marketing trend, the marketing ideas consumers love most.

Direct download: MarkFeb17.mp3
Category:Social Media Marketing -- posted at: 9:54am BST

Need a celebrity for your next event? New technology may allow you to bring Elvis, Marilyn Monroe or Elvis to your next customer meeting. Mark and Brooke look at this new trend as well as LinkedIn events, and the impact of digital detox ion the advertising industry.

Direct download: Mark-CORRECTED.mp3
Category:Social Media Marketing -- posted at: 12:41pm BST