The Marketing Companion

make money from your content

I went into the business for the money and the art came out of it. If people are disillusioned by that remark, I'm sorry. It's the truth. -- Charlie Chaplin

There are lots of amazing ways to use content for your business. You might want to establish your voice of authority, use content to educate, to help with customer service, perhaps even to entertain. But some of us want to make money. The opportunities to make money from content have changed dramatically in the past 18 months. Traditional methods like inbound marketing and advertising have been under attack while new models like "rented" content and patronage have emerged. In this environment, what is the best way to make money from your content? In this new episode of The Marketing Companion, Tom Webster and I assess every opportunity for monetization including:

  • Indirect
  • Subscriptions/paywall
  • Advertising
  • Affiliate links
  • Sponsored content
  • Native advertising
  • Rented content
  • Inbound leads
  • Re-purposed content through events, book, webinars
  • Micro-payments
  • Patronage

Which ones are going up? Which are going down? Which do you need to keep your eyes on? Tune in to the latest episode of The Marketing Companion to find out! Resources mentioned in this podcast: Ian Cleary Kim Garst Patreon NBA Savant

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gShift’s Web Presence Analytics platform provides agencies and brands with search, social and mobile content marketing data in one place. Monitor and report on an entire web presence. Create smarter, faster content through gShift’s proprietary data. Report on the engagement and performance of your content marketing investment.

Our podcast is also brought to you by Voices Heard Media. Please check out this tremendous resource for scaling social media engagement. Take a look at building an engaged and relevant audience through innovative new games, contests, analytics, polling platforms, and other innovations. Illustration courtesy Flickr CC and Photos of Money

Direct download: TMC.63.mp3
Category:Social Media Marketing -- posted at: 1:10am BST