Competitive pressures on content marketing

Tom Webster and I have the opportunity to experience a broad swath of marketing ideas, organizations and people during our travels and it's always fun to compare notes on what we're seeing out there. In this episode of The Marketing Companion we look at some interesting things that will be transforming content marketing efforts in 2016 and beyond. Some of the things we cover in this new episode of The Marketing Companion ...

 

• Is content marketing about leads or relationships? How is this shifting? What is Inbound Marketing? Is it merely a source for potential cold calls or something else?
• Ad blocking. What does this have to do with content marketing? A lot!
• New investments in influence marketing are on the way. Trusted friends -- and even celebrities -- matter. Why are ad agencies in an influence feeding frenzy?
• The impact of Millennials -- how their buying habits will make us adjust our content marketing.
• Back to the Future -- the return of true sponsorship?

Scintillating? Of course. Provocative? You bet! Let's dig in ... Resources mentioned in the podcast A list of all the podcasts and show notes for the Marketing Companion Scott Monty Mike Hind Joe Chernov Social Brand Forum Crystal Ad Blocker Article: Crystal impact on legitimate eCommerce sites like Wal-Mart

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