The Marketing Companion

In our new episode of The Marketing Companion, Tom Webster and I explore a theme of marketing challenges to rise above the increasing noise levels to connect to our customers. It's a difficult proposition and getting harder all the time. Some of the topics in this jam-packed 30 minutes of marvelous audio content include:

  • Rising losses from ad-blocking are pushing marketing dollars into new places.
  • An unlikely source of content innovation -- printed magazines and books.
  • Innovations to merge games with serious editorial content to drive page views and engagement.
  • Surprising insights on what almost every marketer is missing when it comes to creating effective video content.

And if this wasn't juicy enough, Tom and I introduce a star-studded new motion picture: "Chatbots: Revolution" starring Sean Connery, Marge Simpson, and Slurry the lovable Marketing Companion Chatbot. You are not going to miss this are you? Let's find our marketing signal. References for this podcast Ad blocking to cost $12 billion Kickstarter project for print-only tennis magazine Most people watch with the sound off Washington Post new story form and games  

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Many thanks to our friend Scott Monty for the awesome show intro. Be sure to check out his amazing newsletter The Full Monty, the best weekly curation of digital news.

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Direct download: Cutting_through_the_marketing_noise.mp3
Category:Social Media Marketing -- posted at: 3:02am EDT