The Marketing Companion

The polish is off the Apple.

  • One tech commentator said there was something missing from the recent Consumer Electronics Show: Nobody was saying they were the "next Apple of ..."
  • Paypal founder Peter Thiel told the New York Times that the age of Apple is over. Provocative? Sensational? Or is there a kernel of truth there?
  • The company seems to be focusing on incremental change instead of bold new life-changing tech. They are falling behind in AI and smart speakers. IOS-based phone sales have been flat to declining for years.
  • The Apple laptops are getting unfavorable reviews from consumer sites. The company seems to be solving problems that consumers aren't having. Microsoft sales are surging with historically Apple markets like creatives.

What's going on and what can be done? Is the Age of Apple over? Sounds like a great topic for a podcast, right? Right! Tune-in as Tom Webster and I explore the future of the world's most valuable brand and their decision to get into original content.

Please support our extraordinary sponsors. Our content is free because of their generosity.

Many thanks to our friend Scott Monty for the awesome show intro. Be sure to check out his amazing newsletter The Full Monty and his new podcast available here:

 BuzzSumo is the world’s best way to discover, analyze and amplify your content. Run over to BuzzSumo today for a 14 day free trial. Beyond data, BuzzSumo offers priceless insights into content discovery, monitoring, influencers and outreach, content research and planning, and competitor research. Find out why so many Marketing Companion fans are now hooked on Buzzsumo. Check out BuzzSumo’s powerful technology to look at the hottest content trends down to the hour!

Direct download: Is_the_Age_of_Apple_over_.mp3
Category:Social Media Marketing -- posted at: 11:03pm GMT