Fri, 10 January 2014
Over the past few weeks the interweb airwaves have been humming and buzzing with data pointing to the increasing costs of getting your content seen and distributed through an over-crowded web.
All of these trends support the idea of a "Content Shock" that is coming -- if it isn't here already -- for many businesses. Businesses who just pump out more content -- even "better" content -- are engaging in a strategy that is becoming increasingly difficult because the cost to succeed is going up, up, up. What are you going to do about it? That is really the dialogue that has to be happening next, right? And that is the conversation that begins here, in this new edition of the Marketing Companion podcast I created with Tom Webster. We start with a little fun, introducing a new idea called "Prickstarter" and then get into some pretty deep ideas about content and audience that includes:
Pretty amazing, right? Resources mentioned in this podcast Comment from Ken Rosen that served as an example of Content Shock Three phases of the web reference from Microsoft's Dean Hauchomovitch Shel Holtz post on consumer view of Content Shock Christopher Penn discussion on owned, earned and paid media Website of Dr. Robert Cialdini Website of Voices Heard Media Illustration courtesy BigStock.com This content was created as part of the IBM for Midsize Business program, which provides midsize businesses with the tools, expertise and solutions they need to become engines of a smarter planet. I’ve been compensated to contribute to this program, but the opinions expressed in this post are my own and don't necessarily represent IBM's positions, strategies or opinions. |