The Marketing Companion

marketers becoming redundant There is no corporate function that has been transformed more quickly -- and more dramatically -- by technology than sales and marketing. In this episode of The Marketing Companion, Tom Webster and I look at the state of the art of sales and marketing, and discuss the role and relevancy of this career path in a digital age. Some of the incredibly interesting topics we cover include:

  • Emerging technology focuses on many traditional marketing functions. Are marketers becoming redundant?
  • Are we in an era of real-time sales ... or real-time marketing? Or both?
  • Sales has always been day-to-day/tactical, marketing is normally more long-term,  and cerebral ... but is this still true? Are the roles merging?
  • We unpack the key ideas behind marketing today -- maneuverability and demand.
  • Daniel Pink and the idea of the age of "servant sellers" -- Isn't that what content marketing is about? Is that enough?
  • Google's Moment of Truth -- People consult 10 pieces of content before making a decision, double what it was a few years ago. What is driving this?
  • Content Shock and analysis paralysis -- How is this affecting sales?
  • Does content mean anything in the decision process? Isn't much of what we want simply an irrational and emotional decision? Can content contribute to that?
  • Forrester projects that a quarter of the sales job will be eliminated in the next few years. WIll algorithms replace marketers?
  • Why Tom believes CMO's are an endangered species (and why I disagree).
  • Why start-ups are particularly vulnerable to marketing issues.

You will NOT want to miss this. Ready? Here we go ...

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Direct download: TMC.60.mp3
Category:Social Media Marketing -- posted at: 8:00pm BST