Conversational marketing and the gig economy

In the next episode of The Marketing Companion Tom Webster and I explore three rich and timely topics:

• The "Gig economy" -- The ability to match buyers and sellers in order to monetize incremental time has revolutionized the economy. As much as 2 percent of the U.S. economy may be gig-based. But there is a seedy underbelly to this trend.
• Conversational marketing -- This is beyond the social media mantra of "conversation." New technology like bots enable one-on-one conversations to develop enhanced personal profiling about ... you. This could revolutionize customer service and targeted marketing. Will bots know you better than your best friend?
• Fake news and filter bubbles -- Our homogeneous newsfeeds are contributing to the fake news epidemic.

In this episode, I also put Tom to the test -- can he identify the world's funniest joke? Click here to discover if he passed the test ... Resources mentioned in this episode: Pew study on the gig economy. If you can’t access the episode above, click on this link to listen to Episode 92

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