Mon, 19 December 2022
Mark Schaefer and Mathew Sweezey talk about some of the landmark marketing events of 2022 and project what might be important in the coming year.
Mathew Sweezey is the Co-Founder of Salesforces Web3 Studio where he helps Salesforce and their top customers transition into Web3. Mathew is also a best selling author, and avid adventurer.
Thu, 8 December 2022
In five days, one million people signed up for ChatGPT, a sophisticated artificual intelligence program now broadly available in a user-friendly interface. At a minimum this upends our approach to content, social media, research, and strategy. For many, it will be the end of their careers as they've known it.
To help us figure out what's next, I turned to a revered tech analyst, Shelly Palmer. In this special episode, Shelly explains why he things ChatGPT "changes everything," the opportunities and limitations, and his career strategy.
Shelly Palmer is an author, speaker, educator, and tech analyst.
Mon, 5 December 2022
Mark Schaefer and Jay Acunzo re-think content marketing from the ground up, contending that that the personal brand and their trusted audiences may drive strategy more than "helpful content."
Instead of a content department, Mark and Jay think through what a "content culture" would look like that nurtures in-house creators, establishes a space for outside industry thought leaders, and assigns full-time creative duties at an executive level.
This is a model that is already happening at media companies. Why not transfer these best practices to the corporate and agency world?
Jay Acunzo is an author, speaker, and host of the podcast Unthinkable -- the show about marketers who trusted their intuition, not the best practices, and all the unconventional, refreshing things they did to build their brands and leave their legacies. Learn more and find a Starter Pack of episodes at https://jayacunzo.com/unthinkable-podcast