The Marketing Companion

March 2025
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Mon, 10 March 2025

Are you working on your personal brand? I hope so! It's like an insurance policy for your career. But what happens when you out-grow your brand and it's time to climb a new mountain? Moving on can be difficult and emotional. Amanda Russell discusses the next step in her journey and why it was time to take a risk.

Direct download: MarkMarch10-FINAL.mp3
Category:Social Media Marketing -- posted at: 10:00am GMT

Mon, 24 February 2025

The AI impact on SEO

New co-host Andy Crestodina unwraps the hottest topic on the web these days — the impact of AI on SEO. Most websites are starting to get hits from AI sites, and Mark Schaefer reports that he's gained new customers. But what is the secret to success? Mark and Andy also debate LinkedIn newsletters — is it too late to find success? Is it robbing readers from your website?

Direct download: MarkFeb24.mp3
Category:Social Media Marketing -- posted at: 10:00am GMT

Mon, 17 February 2025

We must disrupt marketing now

In this special episode, the legendary host of the Marketing Book podcast, Douglas Burdett, comes out of retirement to interview Mark Schaefer about his new book "Audacious: How Humans Win in an AI Marketing World." From now on, "competent" doesn't cut it. The bots are coming but we still own crazy. This is a time to ignite the human fireworks of creativity if marketing professionals are to transcend the threat from artificial intelligence.

Direct download: Mark-BONUS-episode.mp3
Category:Social Media Marketing -- posted at: 10:00am GMT

Mon, 10 February 2025

AI and cognitive decline

As we hurtle into the AI Era, there will be many unintended consequences, and one of them might be a cognitive decline. Early research shows that as we increasingly depend on AI for our thinking and decisions, our brains become lazy. What are the implications for education? Are we re-defining humanity or returning to a simpler time before information overload?

Paul Roetzer and Mark Schaefer also discuss the DeepSeek outfall, Ai marketing fails, and more

Direct download: MarkFEB10_-_FINAL.mp3
Category:Social Media Marketing -- posted at: 10:00am GMT

Mon, 27 January 2025

The Most Human Company Wins

In an AI world, the need for human connection will be more profound than ever. Dana Malstaff and Mark Schaefer talk about new ideas to integrate a human connection into AI prompts, communities, and content strategies. Here are some truly unique ideas that will make you re-think how you connect with customers and audiences.

Direct download: MarkJan27-FINAL.mp3
Category:Social Media Marketing -- posted at: 10:13am GMT

Mon, 13 January 2025

Big marketing ideas for 2025

Mark Schaefer and Mathew Sweezey pluck out a few big trends that have them excited for the new year. From the executive implications of AI to a focus on premium experiences, this is a fascinating exploration of what's coming next.

Mark Schaefer is a strategy consultant, college educator, keynote speaker, and the author of 10 books including "KNOWN," “Belonging to the Brand,” and "Marketing Rebellion." His annual marketing retreat is The Uprising.

For more of Mark’s insights every week, subcribe to his award-winning blog.

Mark also offers classes in personal branding and professional speaking.

Mathew Sweezey is the Co-Founder of Salesforces Web3 Studio where he helped Salesforce and their top customers transition into Web3. Mathew an independent consultant, a best selling author, and avid adventurer.

Direct download: MarkJan13-FINAL.mp3
Category:Social Media Marketing -- posted at: 10:00am GMT