The Marketing Companion

The is the first episode of a re-launch of The Marketing Companion featuring a discussion with Mathew Sweezey, marketing director for Salesforce. In this wide-ranging discussion, we cover trending news items from Facebook and TikTok and then go deep into how influencers are reinventing traditional retail, branding, eCommerce, and entertainment. This will reframe your view of the future of marketing.

Direct download: Mark_OCT10.mp3
Category:Social Media Marketing -- posted at: 3:23am EDT

In this new episode, Mark Schaefer has a big announcement about the future of the Marketing Companion. Mark and Brooke discuss the evolution of branding as well as trending news from Peloton and Facebook.

Direct download: Mark_Sep27_Final.mp3
Category:Social Media Marketing -- posted at: 2:48pm EDT

In this show, Mark and Brooke look at a variety of AI innovations that could impact content marketers and consumers, including holograms and deep fakes. They also cover solutions to content overload, stunning new research on post-pandemic consumer trends, and Brooke's go-to karaoke song.

Direct download: MarkSep13FINAL.mp3
Category:Social Media Marketing -- posted at: 3:30am EDT

Mark Schaefer and Brooke Sellas discuss how technology is opening new "seams of opportunity" in marketing for senior living, virtual meetings, healthcare, real estate, insurance, and other industries. 

Direct download: MarkAUG30-FINAL.mp3
Category:Social Media Marketing -- posted at: 6:38pm EDT

What happens when AI can accurately replicate a conversation with a lost loved one? The personality of a business leader like Steve Jobs? The presence of Jesus or Gandhi? Does it become a tool for healing and great leadership, or will it become the next addiction? Mark and Brooke dissect a case study from the news in this surprising and fascinating discussion.

Direct download: MarkAug15FINAL.mp3
Category:Social Media Marketing -- posted at: 8:24am EDT

One of the most interesting and important trends coming out of the pandemic is Live Commerce. Born in China and now spreading rapidly around the world, this trend combines influencers, streaming, entertainment, and impulse buying. Mark and Booke also discuss the strange influence of Peppa Pig, Instagram's pivot, and why young people are not going into sales. 

Direct download: MarkAUG2.mp3
Category:Social Media Marketing -- posted at: 8:36am EDT

The wonderful world of marketing continues to evolve! What can we learn from the evolution of streaming services, a disturbing change at TikTok, and re-discovery of the written word (newsletters are HOT!). Plus, a tribute to Zelda.
Direct download: MarkFINALJULY19.mp3
Category:Social Media Marketing -- posted at: 3:36am EDT

After a grueling year, pandemic-weary consumers are heading for the hills. Every vacation venue is over-booked. But what happens when this surge in demand meets an employment crisis? Mark and Brooke kick off the ninth season of The Marketing Companion with their analysis, plus a post-content marketing world, and a dating app for Gen Z.

Direct download: MarkJuly3FINAL.mp3
Category:Social Media Marketing -- posted at: 8:52am EDT

The pandemic has created an era of unintended consequences. In this episode, Mark and Brooke present 10 non-obvious emerging trends that could present new opportunities for marketers everywhere. In this exciting show, Mark challenges you to see the world through the lens of "fractures in the status quo."

Direct download: MarkJUNE21.mp3
Category:Social Media Marketing -- posted at: 5:17pm EDT

Snap seems to be making all the right moves. The stock is soaring and so is revenue. But their latest move is confusing. Or, is it bold and ground-breaking? Mark and Brooke debate the prospects for Snap as well as trends in emotion detection, Gen Z career choices, and Mark's issue with Resting Bitch Face.

Direct download: MarkJune7FINAL.mp3
Category:Social Media Marketing -- posted at: 4:41pm EDT

New research points to radical changes on the marketing job front. The good news is, jobs are growing. The bad news is, you might need to upgrade your skillset. Mark and Brooke explore the post-pandemic job market as well the fall-out from the digital ad apocalypse.

Direct download: MarkFINAL_MAY.mp3
Category:Social Media Marketing -- posted at: 6:45am EDT

Scott Monty and Tim Washer, creators of the famous Marketing Companion intros do a show takeover and provide their unique perspective on Mark Zuckerberg, influencers, TikTok, and beyond! 

Direct download: Mark_MAY10.mp3
Category:Social Media Marketing -- posted at: 5:38am EDT

The hottest topic in marketing is the new emphasis on purpose-driven marketing. Consumers are rapidly organizing and activating online. Is this something every company should adopt, and how do you even begin? Mark Schaefer offers tangible advice. Mark and Brooke also cover the new emoji king and an update on the state of digital ads.

Direct download: MarAPRIL26.mp3
Category:Social Media Marketing -- posted at: 3:06pm EDT

Business legend Tom Peters leads today's show with a boatload of direct and entertaining advice about compassion, excellence, personal branding, extreme community, and his surprising final thoughts to marketing leaders of the world. 

Direct download: MarkNewEpisode.mp3
Category:Social Media Marketing -- posted at: 4:06am EDT

This special episode features Raja Rajamannar, the CMO of MasterCard. Raja contends that marketing is deeply flawed and heading for trouble. The answer lies in creating a new marketing mindset recognizing the indisputable consumer truths. 

Direct download: March29FINAL.mp3
Category:Social Media Marketing -- posted at: 5:36pm EDT

Mark and Brooke dissect some of the most interesting and surprising Gen Z trends. Absurd content? Pinterest fans? Hype houses? This and more in the new Marketing Companion episode!

Direct download: MarkFINALLLLL.mp3
Category:Social Media Marketing -- posted at: 4:06am EDT

Mark starts the show with a moving example about how marketing is about helping during this pandemic and Brooke introduces case studies illustrating the emerging power of LiDAR on marketing and advertising.

Direct download: TODAY_FINAL.mp3
Category:Social Media Marketing -- posted at: 11:50am EDT

Mark Schaefer reflects on the fact that there is light at the end of this tunnel!

Direct download: Special_message.m4a
Category:Social Media Marketing -- posted at: 5:12am EDT

Mark and Brooke dive into the secrets of personal and marketing momentum and explain how a poor boy growing up in the slums of Philadelphia a century ago changed our view of the world forever.

Direct download: MarkFEB-VALENTINE.mp3
Category:Social Media Marketing -- posted at: 4:03pm EDT

In this episode, Mark and Brooke use examples from YouTube and streaming TV to show how the pressure on content marketing is becoming relentless. This episode also features exclusive content from Martin Lindstrom and lessons from Mark's first sabbatical.

 

Direct download: MarkFEB_FINAL.mp3
Category:Social Media Marketing -- posted at: 5:13am EDT

The new episode kicks off with Mark answering this question: "Can the internet be used to unite people?" and then the hosts cover some non-obvious trends emerging from the pandemic era.

Direct download: MarkJan18FINAL.mp3
Category:Social Media Marketing -- posted at: 3:38pm EDT

In this unique episode, Mark and Brooke talk about the personal impact of 2020 on their lives, their most valuable lessons from a year gone wrong, and their hope for 2021.

Direct download: MarkJan4FINAL.mp3
Category:Social Media Marketing -- posted at: 4:32pm EDT

On this episode, Mark rants about the destructive social media monetization model. Mark and Brooke also dissect the exploding world of online mental health and the fastest-growing job title in the land!

Direct download: MarkDec21FINAL.mp3
Category:Social Media Marketing -- posted at: 2:21pm EDT

The new show features interesting takes on media and soccer, an amazing pandemic pivot from a luxury brand, deer in compromising positions, and a discussion of the marketer as an artist.

Direct download: MarkDec7FINAL.mp3
Category:Social Media Marketing -- posted at: 1:04pm EDT

Non-human, AI-generated influencers are now generating millions for their paid sponsors. They don't get sick, they don't complain and they are a significant marketing mega-trend.

Direct download: MarkNOV23FINAL.mp3
Category:Social Media Marketing -- posted at: 2:18pm EDT

Fake news is just the beginning. New technology will allow anyone to create Hollywood-quality effects and replicate humans with uncanny accuracy. What are the implications for society, business and marketing?

Direct download: MarkNOV9FINALFINAL.mp3
Category:Social Media Marketing -- posted at: 5:05am EDT

In this special episode, Mark Schaefer discusses the stressful realities of the pandemic on his life and urges listeners to consider their historical narrative.

Direct download: Special_MC_edition_pandemic.m4a
Category:Social Media Marketing -- posted at: 9:01am EDT

As the pandemic wears on, new customer wants and needs provide opportunities for marketers. Mark and Brooke look at the big word for the next two years: COMFORT.

Direct download: FINALMarkOctober25.mp3
Category:Social Media Marketing -- posted at: 4:55pm EDT

There is a small edit needed here. Brooke's audio weirdly cut out and then we resumed Marketing dress for success Has Zoom changed the rules for business decorum or should do the rules of "Dress for Success" still apply? Brooke and Mark debate this plus in-home drones and when the power of celebrity endorsements work TOO well!

Direct download: MarkOct12FINAL.mp3
Category:Social Media Marketing -- posted at: 5:01am EDT

With all the changes in the world, it's a good time to pause and reflect on the ideal skillset for a marketing career. How has the pandemic changed marketing careers? What is the best way to keep your skills current? Google and other companies saying that a college degree is not important in some tech careers any more. Will that trend move to marketing as well?

Direct download: MarkSep28FINAL.mp3
Category:Social Media Marketing -- posted at: 6:23am EDT

Is the hustle culture still relevant in a pandemic era? What does gerbil food and CBD oil have to do with anything? And why are people seeing more UFOs? Mark and Brooke tackle these questions and more on the Marketing Companion's 200th episode!

Direct download: MarkSEP14.mp3
Category:Social Media Marketing -- posted at: 6:18am EDT

The pandemic has created an immense challenge for creatives who depend on live sets and collaborations. Mark and Brooke explore the ups and downs of the creative process in a crisis. When will the new TV content come back?

Direct download: FINALMarkAUGUST31.mp3
Category:Social Media Marketing -- posted at: 5:06am EDT

In this special episode, Mark Schaefer talks with Adidas global brand communications director Fabio Tambosi. We explore how the pandemic is re-defining sports, the consumer behaviors that are changing forever, the eCommerce surge, how Adidas pulled off the world's biggest social media hack, and business lessons from LeBron James.

Direct download: MarkAugust17.mp3
Category:Social Media Marketing -- posted at: 7:51am EDT

Fashion, food, music, even love ... the pandemic is changing our lives in surprising ways -- with deep implications for marketers. You'll enjoy these insights into the emerging "cottage core" trend, how business can save music, and what happens to love in a crisis.

Direct download: MarkAUG3FINAL.mp3
Category:Social Media Marketing -- posted at: 5:11am EDT

Mark and Brooke go toe-to-toe in an episode that covers Instagram fetishes, LinkedIn spam, Facebook boycotts, influencers united, and the reason everyone loves Mark Schaefer's feet.

Direct download: July20.mp3
Category:Social Media Marketing -- posted at: 7:19am EDT

Mark and Brooke examine emerging research that may indicate key post-pandemic consumer changes. Among the insights in this episode is the indication that children have taken over the eCommerce function for the family. Other topics include comfort spending, commerce levels, BOPIS, and new digital advertising trends.

Direct download: MarkJuly6.mp3
Category:Social Media Marketing -- posted at: 5:26am EDT

Mark and Brooke dissect an extraordinary piece of thought leadership from author Martin Lindstrom. Lindstrom creates a data-based view of the likely "new normal" and this episode explores the implications for the new "imbalances" and marketing professionals.

Direct download: ANNIVERSARY.mp3
Category:Social Media Marketing -- posted at: 4:42am EDT

Mark and Brooke discuss an explosive revelation from the Facebook strategy playbook: The company is mindfully encouraging extremism, ignoring warnings from 2016 that the platform was contributing to hate and polarization. The hosts also discuss the emerging importance of corporate communities and the post-pandemic normal.

Direct download: MarkJUNE8FINAL.mp3
Category:Social Media Marketing -- posted at: 4:09am EDT

Technology is creating incredible opportunities to connect with customers in meaningful new ways. Mark and Brooke look at some of the most exciting examples of how marketing and customer connection might be transformed.

Direct download: MarkMay25FINAL.mp3
Category:Social Media Marketing -- posted at: 5:15am EDT

Mark Schaefer returns to the show after recovering from COVID-19 and relates three lessons of his experience, including an unexpected insight with long-term implications for the world. Mark and Brooke reflect on the impact on their own businesses and how they are being inspired during this crisis.

Direct download: MarkMay11FINAL.mp3
Category:Social Media Marketing -- posted at: 4:41am EDT

Guest host Mathew Sweezey joins Brooke Sellas to talk about his new book, The Context Marketing Revolution. Together, we discuss the five context elements needed to create better customer experiences.

Direct download: MarkApril27.mp3
Category:Social Media Marketing -- posted at: 5:04am EDT

Guest host Katie Robbert joins Brooke Sellas to discuss how brave brands stay relevant in times of crisis, including advice from other top marketing experts, a note on advertising, and which tools are making work-from-home easier.

Direct download: MarkApril13.mp3
Category:Social Media Marketing -- posted at: 3:25am EDT

Mark and Brooke dissect important new research to find some surprising shifts in the use of social media, smart speakers, podcasting consumers. We reveal the identity of listener number one million!

Direct download: MarkFINALMarch30.mp3
Category:Social Media Marketing -- posted at: 5:13am EDT

Mark Schaefer shares his view of personal and business priorities in this time of extreme disruption and loss.

Direct download: Embracing_the_chaos_podcast.m4a
Category:Social Media Marketing -- posted at: 7:08am EDT

Mark and Brooke dissect a variety of trends including an experiential marketing plan that includes "full body towelettes," innovations from Twitter and LinkedIn, a discussion of slow tech adoption, and a personal reflection from Mark on his competition.

Direct download: MarkFINAL.mp3
Category:Social Media Marketing -- posted at: 7:36am EDT

On the latest show, Mark and Brooke announce a contest to honor the one millionth download of The Marketing Companion podcast! Could YOU be the lucky winner? The hosts also cover big news from the podcasting world plus innovations coming from Twitter and Instagram.

Direct download: MarkMarch2.mp3
Category:Social Media Marketing -- posted at: 4:18am EDT

New statistics show that blogging activity has slumped after a decade of continuous growth. Mark and Brooke examine the true story behind blogging in the content ecosystem and also discuss an integrated marketing trend, the marketing ideas consumers love most.

Direct download: MarkFeb17.mp3
Category:Social Media Marketing -- posted at: 4:54am EDT

Need a celebrity for your next event? New technology may allow you to bring Elvis, Marilyn Monroe or Elvis to your next customer meeting. Mark and Brooke look at this new trend as well as LinkedIn events, and the impact of digital detox ion the advertising industry.

Direct download: Mark-CORRECTED.mp3
Category:Social Media Marketing -- posted at: 7:41am EDT

Machine learning is entering the world of everyday marketing helping us streamline tasks and free up time for our employees and customers. The tech is getting simpler and less expensive. Mark and Brooke look at how this can be applied to our everyday marketing lives. They also cover an unexpected new retail trend and discuss tech optimism versus tech pessimism.

Direct download: MarkJan20FINAL.mp3
Category:Social Media Marketing -- posted at: 1:26pm EDT

Mark Schaefer and guest Jay Baer reminisce about their decade in social media. What were the hits, the misses, the things they love, the trends they regret? Lots of wisdom and insight jam-packed into this unmissable episode!

Direct download: MarkJan6.mp3
Category:Social Media Marketing -- posted at: 4:32am EDT

In this episode, Mark and Brooke discuss some surprising trends impacting marketing in the years to come, including a surprising take on a "culture in, brand out" movement that is percolating in the business world. And, the world is introduced to the "Nimbie"

Direct download: MarkDec23.mp3
Category:Social Media Marketing -- posted at: 9:37am EDT

Mark and Brooke explore "parasocial" relationships that seem to be forming in the podcast space and how this might be useful to brands. They also look at an experiential marketing case study and marketing lessons from the streaming video wars. Meanwhile, Brooke debates a potential move to another closet.

Direct download: MarkDec8.mp3
Category:Social Media Marketing -- posted at: 8:23am EDT

Forrester reports on a 20-year trend to eliminate top marketing positions. If marketing is central to the success of your company, what is going on and what can we do about it? Hosts Mark Schaefer and Brooke Sellas explore this vital topic and also explain why "anxiety" is the hottest social media trend.

Direct download: MarkNov25.mp3
Category:Social Media Marketing -- posted at: 2:46am EDT

Mark and Brooke dissect some heavy issues surrounding the legal, ethical, and political issues surrounding social media news, ads and fact-checking. Practically, what can be done? The hosts also explode the "OK Boomer" craze, marketing leadership imperatives, and the 10 words that absolutely indicate fake news.

Direct download: MarkNOV10.mp3
Category:Social Media Marketing -- posted at: 4:08am EDT

A few years ago, Mark Schaefer predicted that "Facebook would be the next Facebook," explaining that the company had the engineering, technical, and financial resources to build or buy their way into the next phase of social networking. Is that still the case? Brooke and Mark also examine developments at Amazon and an "office-less" office.

Direct download: MarkOCTOBER28-FINAL.mp3
Category:Social Media Marketing -- posted at: 6:36am EDT

In this final bonus episode, Mark Schaefer gives away another free chapter from his book LESSONS: Essays to help you embrace the chaos. In this installment, he provides his best tricks to help you get ready for an important presentation.

Direct download: LastLESSONS.mp3
Category:Social Media Marketing -- posted at: 4:38am EDT

Host Mark Schaefer hosted a marketing retreat dedicated to exploring the future of marketing. Mark and Brooke report on some of the key takeaways from this exciting gathering of business thought leaders.

Direct download: APRIL15MARK-FINAL.mp3
Category:Social Media Marketing -- posted at: 12:08pm EDT

In this exclusive bonus chapter from Mark Schaefer's book LESSONS, he tells a story about one his great mentors changed his life with a single word!

Direct download: LESSONSFINAL.mp3
Category:Social Media Marketing -- posted at: 9:52am EDT

Many businesses are being disrupted by new digital entrants. Perhaps the only way to fight back is to add emotion. Mark and Brooke look at a new retailing case study, the end of likes, and a new marketing platform from Amazon.

Direct download: MarkSEP30FINAL.mp3
Category:Social Media Marketing -- posted at: 4:13pm EDT

In this free audio chapter of Mark Schaefer's book LESSONS, Mark provides you exclusive insight from studying under management and marketing legend Peter Drucker

Direct download: LESSON3FINAL.mp3
Category:Social Media Marketing -- posted at: 2:25pm EDT

In this episode, Mark and Brooke discuss the vital topic of staying relevant in a fast-changing world. There are some surprising insights here as they tackle strategies on trends, skills, technology and even the impact of your personal appearance.

Direct download: MARKSep15.mp3
Category:Social Media Marketing -- posted at: 4:44pm EDT

Use the same book cover graphic on all five episodes please. In this exclusive bonus content, Mark Schaefer provides a free chapter from his essential new book LESSONS: Essays to help you embrace the chaos, In this episode, Mark teaches us how to stay relevant in an age of disruption

Direct download: Bonus2.mp3
Category:Social Media Marketing -- posted at: 5:32pm EDT

Marketers flock to whatever is popular until the ruin it. Mark Schaefer rants on this show that great marketing should be about non-conformity. He and Brooke Sellas also discuss an exciting new trend from Nike, an honest tech movement and the 10 Gen Z words you need to know now.

Direct download: MarkSep1Publich.mp3
Category:Social Media Marketing -- posted at: 8:31am EDT

In this bonus episode, Mark Schaefer provides and essential chapter from his new book LESSONS: Essays to help you embrace the chaos. In this free chapter, mark explores how to function as a business person when you're dying inside.

Direct download: Bonus1Final.mp3
Category:Social Media Marketing -- posted at: 1:21pm EDT

Mark and Brooke reveal one of the worst marketing tactics in history, now being used by At&T and others to drive customers to their breaking point. Also, TikTok comes of age and a new book to help you embrace the chaos!

Direct download: MarkAugust19.mp3
Category:Social Media Marketing -- posted at: 9:16am EDT

This episode highlights a few marketing mega-trends including platform-agnostic video, using customer social media comments as marketing gold, and the three characteristics of genius.

Direct download: MarkAug5.mp3
Category:Social Media Marketing -- posted at: 2:12pm EDT

Whether you'e working for a big company or a small one, the advertising industry is getting crunched in all directions. Mark and Brooke look at trends in TV, digital, podcasts, TikTok, and gaming that will determine the future of advertising.

Direct download: MarkJune22.mp3
Category:Social Media Marketing -- posted at: 4:54pm EDT

Some social media influencers have turned their lives into a dramatic, brand-fueled play. Nothing seems real, let alone authentic. What does that mean for marketers? Mark and Brooke also cover an attempt to measure company culture and a shocking look at the data your iPhone is broadcasting about you.

Direct download: July9Mark.mp3
Category:Social Media Marketing -- posted at: 2:29am EDT

New monetization considerations at Facebook, with short video content, and Google maps comes to the forefront in this new show. And Mark and Brooke introduce a new video feature exploring the wonders of mukbang!

Direct download: MarkJune24.mp3
Category:Social Media Marketing -- posted at: 5:41am EDT

Samsung announced a new AI technology that allows somebody to create "deep fake" videos of individuals with a single photograph. As the ease of this technology improves and costs come down, every business is vulnerable to advanced forms of deception. How do you prepare for this now? Mark Schaefer and Brooke ("Brookie Cookie") Sellas take on this critical topic.

Direct download: MarkJune10.mp3
Category:Social Media Marketing -- posted at: 4:25pm EDT

Trolls seem to ruin everything good about the web with their persistent, hate-filled ranting. But there is a fascinating psychology behind what they do and why. Mark Schaefer and Brooke Sellas examine this topic, as well as the case against influencers and a scientific proof of content shock. The hosts also consider the art of spam.

Direct download: MarkMay27FINAL.mp3
Category:Social Media Marketing -- posted at: 6:23pm EDT

The number of consumers refusing to participate in research has quadrupled since 1990, imperiling some marketing efforts. Mark and Brooke look at the problem, ding Instagram on a weird strategy, and agree with Amazon's tough stance on employee productivity. They also sing.

Direct download: MarkMay13.mp3
Category:Social Media Marketing -- posted at: 6:26am EDT

Values-based marketing is a hot topic. Aligning with customer values is an important consideration but what happens when a company starts to act more like a non-profit? A fascinating discussion! Hosts Mark Schaefer and Brooke Sellas also demonstrate ASMR live, look at the retail apocalypse and show why Dell CCO Karen Quintos is a great marketing leader.

Direct download: MARK_APR_FINAL.mp3
Category:Social Media Marketing -- posted at: 2:18pm EDT

Hosts Mark Schaefer and Brooke Sellas look at the mega-trends forming the future of social media. The future is hazy for marketers ready to place their bet. The show also looks at the economics of live events and the hottest (secret!) chat app for teens

Direct download: MarkApril15.mp3
Category:Social Media Marketing -- posted at: 2:17pm EDT

Hosts Mark Schaefer and Brooke Sellas cover highlights from Social Media Marketing World and Mark points out a lemming-like marketing trend. The show features BossMom Dana Malstaff and advice on monetizing a Facebook Group, plus using social for government surveillance.

Direct download: MarkApril1_-PUBLISH.mp3
Category:Social Media Marketing -- posted at: 9:10am EDT

Ted Wright is a word of mouth marketing pioneer. On this final episode of the Rebellion Papers, Ted discusses why the world's oldest marketing idea has never been more important or relevant in the post-loyalty era.

Direct download: LastBonus.mp3
Category:Social Media Marketing -- posted at: 9:33am EDT

A new co-host is welcomed onto the Marketing Companion to discuss the growing concern over digital monopolies. This has become a political issue in the U.S. that extends beyond party lines. Is the Facebook franchise doomed? The hosts also discuss a new book by Brian Solis and digital burn-out.

Direct download: MarkBrooke.mp3
Category:Social Media Marketing -- posted at: 7:34pm EDT

In this special episode, Mark Schaefer says farewell to Tom Webster as the long-time co-host of The Marketing Companion and announces plans for a re-boot of the podcast.

Direct download: MarkWithoutTom.mp3
Category:Social Media Marketing -- posted at: 8:31am EDT

In this limited edition series, Mark Schaefer introduces the innovative marketers featured in his book "Marketing Rebellion." Marc Simons is one of the founders of Giant Spoon, a path-finding agency creating fun and immersive customer experiences. He's leading the way with this controversial new marketing approach.

Direct download: Bonus_4_-_March_11.mp3
Category:Social Media Marketing -- posted at: 4:27pm EDT

In this show, Mark and Tom look at some eye-popping new data covering the social media landscape. For an up-to-the-minute glimpse of the social web, you won't want to miss this show!

Direct download: March4FINAL.mp3
Category:Social Media Marketing -- posted at: 2:13am EDT

In this limited edition series, Mark Schaefer introduces two of the innovative marketers featured in his book "Marketing Rebellion." Steve Rayson, founder of BuzzSumo, contends that the biggest problem in our field is the over-use of technology and automation. Marketing icon Philip Kotler urges marketers to adopt a more human-centric approach that emphasizes emotion and experiences.

Direct download: Bonus_3_-_Feb_25.mp3
Category:Social Media Marketing -- posted at: 4:22pm EDT

Mark and Tom look at surprising new data on hard-to-find marketing skills, the idea of creating a career as a social media influencer, and the myth of employee advocacy.

Direct download: MarkFeb18.mp3
Category:Social Media Marketing -- posted at: 6:51pm EDT

In this limited edition series, Mark Schaefer introduces some of the innovative marketers featured in his book "Marketing Rebellion." Megan Conley is a ground-breaking agency founder who insists that tomorrow's customer journeys will be co-created with the involvement of our customers.

Direct download: Bonus_2_-_Feb_11.mp3
Category:Social Media Marketing -- posted at: 3:21pm EDT

Too many times companies are saying "whoops" after introducing new ideas. Testing new ideas becomes complicated when the sample size has to be large and consumers don't want to be treated like lab rats. Mark Schaefer and Tom Webster unpack this vital issue. They also discuss the opportunity to turn Marketing Companion into a television series.

Intro music credits: Heartwarming by Kevin MacLeod is licensed under a Creative Commons Attribution license (https://creativecommons.org/licenses/by/4.0/) Source: http://incompetech.com/music/royalty-free/index.html?isrc=USUAN1100207 Artist: http://incompetech.com/

Direct download: MarkFeb4.mp3
Category:Social Media Marketing -- posted at: 4:28pm EDT

In this limited edition series, Mark Schaefer introduces some of the innovative marketers featured in his book "Marketing Rebellion." Martin Lindstrom is a fascinating anthropologist who plops himself into the middle of homes and businesses to find the consumer secrets others miss. He is leading the way in a new way to view marketing leadership.

Direct download: Bonus_1_-_Jan_28.mp3
Category:Social Media Marketing -- posted at: 4:14pm EDT

How do you win in a post-loyalty, post-sales funnel, post-advertising world? Mark Schaefer discusses the genesis of his new book "Marketing Rebellion" with Tom Webster and reveals some exciting bonus content coming to Marketing Companion fans.

Direct download: MarkCORRECTED.mp3
Category:Social Media Marketing -- posted at: 4:52pm EDT

When it comes to marketing and business leaders, Kerry Gorgone has talked to some of the best through her Marketing Smarts podcast. In this special episode of The Marketing Companion, Mark and Kerry discuss the leaders and marketing wisdom that have inspired her the most over the years.

Direct download: MarkJan72019FINAL.mp3
Category:Social Media Marketing -- posted at: 3:26pm EDT

The advertising industry is convulsing as traditional channels dry up. This episode explores how "pipelines" are effortlessly feeding products into consumer households, why young influencers are ruling the roost and how advertising's brightest light is destroying new publishing models. Mark and Tom hand our their annual "wurst" awards.

Direct download: MarkChristmasFinal.mp3
Category:Social Media Marketing -- posted at: 7:40pm EDT

In this episode, Mark and Tom dissect research indicating severe reliability problems with popular sentiment analysis algorithms. They also discuss re-branding strategy in the news, new evidence of mis-trust in corporate brands and Alexa's growing dominance.

Direct download: MarkDec10FINAL.mp3
Category:Social Media Marketing -- posted at: 1:42pm EDT

Mark and Tom talk about why Microsoft's president is calling for immediate legislation on some new technology, why ad agencies are losing business to consulting firms and why "the show" may be the most important consideration to your marketing plan. It all points to changes on the marketing landscape.

Direct download: MarkNov26FINAL.mp3
Category:Social Media Marketing -- posted at: 8:08pm EDT

Marketers have too little time and too much data. Why isn't AI making a positive impact on data analysis yet? How will new opportunities with smart speakers integrate with AI and what does the artificial intelligence revolution mean for business education? Nipsey makes a surprise appearance to show off new human-like qualities.

Direct download: MarkNov9Final.mp3
Category:Social Media Marketing -- posted at: 10:40am EDT

Hosts Mark Schaefer and Tom Webster explain how a strong economy impacts professional behavior, why streaming television is heading for a fall-out and how Facebook's first entry into hardware tips the creepy scale

Direct download: Mark10-28.mp3
Category:Social Media Marketing -- posted at: 4:00pm EDT

Host Mark Schaefer reflects on lesson learned in his ten years as an entrepreneur, and Tom Webster dissects why there are no new social media channels emerging.

Direct download: MarkOct15.mp3
Category:Social Media Marketing -- posted at: 2:12pm EDT

Mark and Tom explain why you should be excited by the promise of Medium, nervous about the WSJ coverage of internal Google politics, and applauding an insurance company for doing something crazy cool.

Direct download: MarkOct1.mp3
Category:Social Media Marketing -- posted at: 4:11am EDT

Hosts Mark Schaefer and Tom Webster tackle three huge topics: New regulations trying to get internet companies to conform globally to one country's standards, political stands in the marketing mix, and Apple's third act. Also, there is a surprise performance from Nipsey the smart speaker.

Direct download: Mark-Sep16.mp3
Category:Social Media Marketing -- posted at: 6:31pm EDT

In this episode Mark and Tom talk about some of their favorite marketing stories and lessons on the marketing genius of KISS, why intrapreneurship won't work, and how singer Tom Jones is a master networker.

Direct download: Mark-Sep3.mp3
Category:Social Media Marketing -- posted at: 7:52am EDT

In this episode, Mark and Tom review new research that points to vast opportunities in the podcast world. This show goes deep into podcasting reality and unearths data-driven insights all podcasters need to consider to develop and grow their shows.

Direct download: MarkAug20.mp3
Category:Social Media Marketing -- posted at: 6:05pm EDT

Mark Schaefer and Tom Webster discuss the growing challenge of establishing emotional connection in a world of declining loyalty and point to an amazing success at Spotify, the rise of anger on Facebook, and a revolution at LinkedIn. They also vanquish Mercury Retrograde.

Direct download: Mark136.mp3
Category:Social Media Marketing -- posted at: 5:52am EDT

The retail industry has been in a state of upheaval for decades. Is a store that sells no goods the future? Tom Webster and Mark Schaefer think so, and they discuss it in this new episode of The Marketing Companion. Listen in as they also debate what will happen when digital ad prices keep rising, a threat to marketing nobody's really discussing, and their effort to make The Marketing Companion the world's most hipster podcast.

Direct download: MarkEp135.mp3
Category:Social Media Marketing -- posted at: 2:56pm EDT

Hosts Mark Schaefer and Tom Webster dissect several big new ideas, including the role of customer engagement in digital transformation, Facebook's big new opportunity for community leaders, and a content marketing fail from GE (or, is it?). Plus, Tom riffs on cows.

Direct download: Mark134.mp3
Category:Social Media Marketing -- posted at: 4:33am EDT