Sat, 26 December 2015
What impact does social media have on politics? In this episode, Mark Schaefer and Tom Webster look at current events in the marketing space including Twitter's marketing strategy, the impact of social media on politics, the expectation of authenticity and Millennials in the workplace. |
Fri, 11 December 2015
The Star Wars editon of Google pants. Let's just get that out of the way. Yes this is part of the cherished and much-anticipated Marketing Companion Holiday Catalogue. It's not just the dream book of 2016. This may be the Dream Book of the Century. At this point you may wondering, "Mark, where can we get this spectacular book of wonder?" The answer my friends is blowing in the wind. No it's not. There is no wind on a blog. The secret is in the latest edition of The Marketing Companion podcast. In our annual holiday extravaganza, my scintillating co-host Tom Webster and I tantalize and tease your deepest desires with brand new products such as CrapChat and your very own You Can Be An Influencer Starter Kit. And thanks to our creative friend Ralph Cipolla (ralph.cipolla@me.com) for the Catalogue design. Alas, The Marketing Companion is a serious podcast for serious people and we also grudgingly cover a REAL topic -- our projections for the marketing trends to watch in 2016, including:
And did I mention CrapChat? Yes! Get you some. OK, time to put down the holiday punch and click this audio file to check out our marketing madness for the month ... Please support our extraordinary sponsors. Our content is free because of their generosity.gShift’s Web Presence Analytics platform provides agencies and brands with search, social and mobile content marketing data in one place. Monitor and report on an entire web presence. Create smarter, faster content through gShift’s proprietary data. Report on the engagement and performance of your content marketing investment. Our podcast is also brought to you by Voices Heard Media. Please check out this tremendous resource for scaling social media engagement. Take a look at building an engaged and relevant audience through innovative new games, contests, analytics, polling platforms, and other innovations." |
Tue, 1 December 2015
I went into the business for the money and the art came out of it. If people are disillusioned by that remark, I'm sorry. It's the truth. -- Charlie Chaplin There are lots of amazing ways to use content for your business. You might want to establish your voice of authority, use content to educate, to help with customer service, perhaps even to entertain. But some of us want to make money. The opportunities to make money from content have changed dramatically in the past 18 months. Traditional methods like inbound marketing and advertising have been under attack while new models like "rented" content and patronage have emerged. In this environment, what is the best way to make money from your content? In this new episode of The Marketing Companion, Tom Webster and I assess every opportunity for monetization including:
Which ones are going up? Which are going down? Which do you need to keep your eyes on? Tune in to the latest episode of The Marketing Companion to find out! Resources mentioned in this podcast: Ian Cleary Kim Garst Written.com Patreon NBA Savant Please support our extraordinary sponsors. Our content is free because of their generosity.gShift’s Web Presence Analytics platform provides agencies and brands with search, social and mobile content marketing data in one place. Monitor and report on an entire web presence. Create smarter, faster content through gShift’s proprietary data. Report on the engagement and performance of your content marketing investment. Our podcast is also brought to you by Voices Heard Media. Please check out this tremendous resource for scaling social media engagement. Take a look at building an engaged and relevant audience through innovative new games, contests, analytics, polling platforms, and other innovations. Illustration courtesy Flickr CC and Photos of Money |
Fri, 13 November 2015
I'm a data junkie. So this is a good time for me to be in marketing because we sure have a lot of amazing facts and figures at our finger tips. But once in a while I see some fact that is mind-blowing and I thought it would be fun to share some of these with you! On our latest podcast episode, Tom Webster and I dug deep into the bowels of the Internet to explore some of the most amazing facts and figures from the social web. It's social media BELIEVE IT OR NOT!
... Plus SHOW TUNES!!! You simply have to hear to believe it! Are you ready for this? Here we go ... Please support our extraordinary sponsors. Our content is free because of their generosity.gShift’s Web Presence Analytics platform provides agencies and brands with search, social and mobile content marketing data in one place. Monitor and report on an entire web presence. Create smarter, faster content through gShift’s proprietary data. Report on the engagement and performance of your content marketing investment. Our podcast is also brought to you by Voices Heard Media. Please check out this tremendous resource for scaling social media engagement. Take a look at building an engaged and relevant audience through innovative new games, contests, analytics, polling platforms, and other innovations.
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Fri, 30 October 2015
Ready to join our podcast Bollywood-style? Put on your dancing shoes and let's dive in: Please support our extraordinary sponsors. Our content is free because of their generosity.gShift’s Web Presence Analytics platform provides agencies and brands with search, social and mobile content marketing data in one place. Monitor and report on an entire web presence. Create smarter, faster content through gShift’s proprietary data. Report on the engagement and performance of your content marketing investment. Our podcast is also brought to you by Voices Heard Media. Please check out this tremendous resource for scaling social media engagement. Take a look at building an engaged and relevant audience through innovative new games, contests, analytics, polling platforms, and other innovations. |
Fri, 16 October 2015
You will NOT want to miss this. Ready? Here we go ... Please support our extraordinary sponsors. Our content is free because of their generosity.gShift’s Web Presence Analytics platform provides agencies and brands with search, social and mobile content marketing data in one place. Monitor and report on an entire web presence. Create smarter, faster content through gShift’s proprietary data. Report on the engagement and performance of your content marketing investment. Our podcast is also brought to you by Voices Heard Media. Please check out this tremendous resource for scaling social media engagement. Take a look at building an engaged and relevant audience through innovative new games, contests, analytics, polling platforms, and other innovations. |
Sat, 3 October 2015
Scintillating? Of course. Provocative? You bet! Let's dig in ... Resources mentioned in the podcast A list of all the podcasts and show notes for the Marketing Companion Scott Monty Mike Hind Joe Chernov Social Brand Forum Crystal Ad Blocker Article: Crystal impact on legitimate eCommerce sites like Wal-Mart Please support our extraordinary sponsors. Our content is free because of their generosity.gShift’s Web Presence Analytics platform provides agencies and brands with search, social and mobile content marketing data in one place. Monitor and report on an entire web presence. Create smarter, faster content through gShift’s proprietary data. Report on the engagement and performance of your content marketing investment. Our podcast is also brought to you by Voices Heard Media. Please check out this tremendous resource for scaling social media engagement. Take a look at building an engaged and relevant audience through innovative new games, contests, analytics, polling platforms, and other innovations. |
Sat, 19 September 2015
This is a podcast you cannot miss. Here we go: Resources mentioned in this podcast Ulrik Heilmann CEO of Bolius gShift's new URL innovation that will allow marketers to track the value of content and influencers. Please support our extraordinary sponsors. Our content is free because of their generosity.
gShift’s Web Presence Analytics platform provides agencies and brands with search, social and mobile content marketing data in one place. Monitor and report on an entire web presence. Create smarter, faster content through gShift’s proprietary data. Report on the engagement and performance of your content marketing investment. Our podcast is also brought to you by Voices Heard Media. Please check out this tremendous resource for scaling social media engagement. Take a look at building an engaged and relevant audience through innovative new games, contests, analytics, polling platforms, and other innovations. |
Fri, 4 September 2015
With no further delay, let's dive in shall we? Resources mentioned in this episode The worst song in history - Escape: The Pina Colada Song AgoraPulse The End of History and the Last Man Please support our extraordinary sponsors. Our content is free because of their generosity.
gShift’s Web Presence Analytics platform provides agencies and brands with search, social and mobile content marketing data in one place. Monitor and report on an entire web presence. Create smarter, faster content through gShift’s proprietary data. Report on the engagement and performance of your content marketing investment. Our podcast is also brought to you by Voices Heard Media. Please check out this tremendous resource for scaling social media engagement. Take a look at building an engaged and relevant audience through innovative new games, contests, analytics, polling platforms, and other innovations. |
Fri, 21 August 2015
My family home at that time was at the intersection of two busy streets. When people stopped at this corner from any direction, they would throw their cigarette butts out the window. I noticed that most of these butts still had a lot of tobacco in them. So my idea was to unwrap the used cigarettes, recover the unused tobacco and sell it. Now, in hindsight, that is a pretty gross business. But for a five-year-old kid, this was a vision of money falling from heaven. Of course when my mother found out what I was doing she made me stop right away (and take a bath). My first start-up literally went down the drain at that moment. Which brings me to today's topic. If you have an idea you love, and you're driving a new business as hard as you can, how do you know when it's time to finally call it quits? Probably one of the hardest moments in your life, right? My Marketing Companion co-host Tom Webster and I have both had to give up on start-up businesses and decided to devote some time to discuss ... when is it time to call it quits?
And as an added bonus, Tom and I review the worst mobile apps of 2015. You won't want to miss this episode! Resources mentioned in this podcast Failure of Zirtual Innovation and Entrepreneurship Please support our extraordinary sponsors. Our content is free because of their generosity.
gShift’s Web Presence Analytics platform provides agencies and brands with search, social and mobile content marketing data in one place. Monitor and report on an entire web presence. Create smarter, faster content through gShift’s proprietary data. Report on the engagement and performance of your content marketing investment. Our podcast is also brought to you by Voices Heard Media. Please check out this tremendous resource for scaling social media engagement. Take a look at building an engaged and relevant audience through innovative new games, contests, analytics, polling platforms, and other innovations. |
Sat, 8 August 2015
Pretty amazing discussion, right? Let's do this thing! Resources mentioned in this podcast The book on influence marketing, Return On Influence Please support our extraordinary sponsors. Our content is free because of their generosity.gShift’s Web Presence Analytics platform provides agencies and brands with search, social and mobile content marketing data in one place. Monitor and report on an entire web presence. Create smarter, faster content through gShift’s proprietary data. Report on the engagement and performance of your content marketing investment. Our podcast is also brought to you by Voices Heard Media. Please check out this tremendous resource for scaling social media engagement. Take a look at building an engaged and relevant audience through innovative new games, contests, analytics, polling platforms, and other innovations. |
Sat, 25 July 2015
Are you ready for this? Let's go! Important resources mentioned in this episode: PR News article on real-time marketing A discussion on several real-time marketing movements, including DiGiorno Pizza Jerry Seinfeld's Pop-Tart joke Post on bringing marketing work inside Please support our extraordinary sponsors. Our content is free because of their generosity.gShift’s Web Presence Analytics platform provides agencies and brands with search, social and mobile content marketing data in one place. Monitor and report on an entire web presence. Create smarter, faster content through gShift’s proprietary data. Report on the engagement and performance of your content marketing investment. Our podcast is also brought to you by Voices Heard Media. Please check out this tremendous resource for scaling social media engagement. Take a look at building an engaged and relevant audience through innovative new games, contests, analytics, polling platforms, and other innovations. |
Fri, 10 July 2015
In this era of complex and overwhelming information density innovation will rule as brands find ways to cut through the clutter. In terms of leading content innovation, there is no better leader to observe than Jay Baer of Convince and Convert. Two years ago I would have introduced Jay as a blogger but that is not nearly sufficient enough to describe America's foremost new media mogul. In the past 24 months Baer has introduced rapid short-form videos, a new curated content property, five new podcasts and flurry of new publishing innovations on channels like LinkedIn and Facebook. In this amazing episode of The Marketing Companion, Jay was my pinch-hit co-host and we cover vital content marketing topics such as:
Fasten your seatbelt. Here we go ... Important resources mentioned in this episode: Jay Today video series Convince and Convert podcast programs Blog and Definitive newsletter Mark's post on Facebook and content distribution strategy Please support our extraordinary sponsors. Our content is free because of their generosity. gShift’s Web Presence Analytics platform provides agencies and brands with search, social and mobile content marketing data in one place. Monitor and report on an entire web presence. Create smarter, faster content through gShift’s proprietary data. Report on the engagement and performance of your content marketing investment. Our podcast is also brought to you by Voices Heard Media. Please check out this tremendous resource for scaling social media engagement. Take a look at building an engaged and relevant audience through innovative new games, contests, analytics, polling platforms, and other innovations. |
Fri, 26 June 2015
Getting furious with marketersThe study reveals that more than half do not want to lose control over their information but also believe this loss of control has already happened. By misrepresenting the American people and championing the tradeoff argument, marketers give policymakers false justifications for allowing the collection and use of all kinds of consumer data often in ways that the public find objectionable. The researchers write that the futility they found, combined with a broad public fear about what companies can do with the data, portends serious difficulties for the institution of consumer commerce. This remarkable study provided a source of rich conversation for Tom Webster and I and we captured this conversation on our latest Marketing Companion radio show. You won't want to miss our observations on:
I believe this is one of the most illuminating discussions we have had on the podcast and I hope you'll tune into this crucial discussion: Please support our extraordinary sponsors. Our content is free because of their generosity.If you are looking for a cost-effective way to reach your audience, build your brand, and develop sales leads, try GoToWebinar, from Citrix. GoToWebinar is a great way to share live presentations right from your computer, reach, and influence an audience of hundreds of people. Its button-click simple and rock-solid reliable. All you have to do is work on your presentation. GoToWebinar does the rest. Learn more at GoToWebinar.com
gShift’s Web Presence Analytics platform provides agencies and brands with search, social and mobile content marketing data in one place. Monitor and report on an entire web presence. Create smarter, faster content through gShift’s proprietary data. Report on the engagement and performance of your content marketing investment. Our podcast is also brought to you by Voices Heard Media. Please check out this tremendous resource for scaling social media engagement. Take a look at building an engaged and relevant audience through innovative new games, contests, analytics, polling platforms, and other innovations. |
Sat, 13 June 2015
In a scathing blog post, the co-founder of Ello blasts Facebook as monstrous entity dedicated to hurting people in the margins of society. In this episode, hosts Mark Schaefer and Tom Webster blast Ello back and explain why Facebook's "real name" policies provide a healthier and authentic social media platform. |
Sat, 30 May 2015
It's hard to believe but Tom Webster and I have been making beautiful podcast music together for two years and in this anniversary extravaganza we have a long list of celebrity appearances. None of them could actually make it to the show, but we did have a long list. Thanks to Marketing Companion Super Fan Rev Ciancio for this awesome graphic![/caption] Actually we do have moderately interesting guest stars on the show including the robot from Lost In Space. His price was right and he did not eat much. We also use this opportunity to explore the idea of the incredible rate of change and strategies we employ to keep up. We discuss things like:
BTW, if you are a regular listener of The Marketing Companion it would be great if you would consider leaving a review on iTunes and express your fandom. Ready to pick up some great new ideas? Here we go!! Resources mentioned in this podcast Fortune article on best graduate degrees Flowing Data Freakanomics McKinsey Quarterly Economist Daniel Kahneman Brain Pickings by Maria Popova Pew Center for Research on the Internet and American Life Scott Monty's This Week in Digital News Round-up Christopher Penn's blog Awaken Your Superhero Post on Gray Social Media Social Media Marketing World Rand Fishkin of MOZ Marketing Profs B2B Forum Please support our extraordinary sponsors. Our content is free because of their generosity.If you are looking for a cost-effective way to reach your audience, build your brand, and develop sales leads, try GoToWebinar, from Citrix. GoToWebinar is a great way to share live presentations right from your computer, reach, and influence an audience of hundreds of people. Its button-click simple and rock-solid reliable. All you have to do is work on your presentation. GoToWebinar does the rest. Learn more at GoToWebinar.com. The Marketing Writing Bootcamp is our most popular course from MarketingProfs University and as a podcast fan you can get $200 off the normal $595 price. The course is 13 classes, each 30-40 minutes in length, for more than 7 hours of on-demand learning. Learn from your desk, on your commute, or your couch. The course begins June 11. You will be awarded a certificate from Marketing Profs upon completion of course. Register through this special link: http://mprofs.com/companion.
gShift’s Web Presence Analytics platform provides agencies and brands with search, social and mobile content marketing data in one place. Monitor and report on an entire web presence. Create smarter, faster content through gShift’s proprietary data. Report on the engagement and performance of your content marketing investment. Our podcast is also brought to you by Voices Heard Media. Please check out this tremendous resource for scaling social media engagement. Take a look at building an engaged and relevant audience through innovative new games, contests, analytics, polling platforms, and other innovations. |
Sat, 16 May 2015
Resources mentioned in this show Mark's article on customer personas Interesting further reading -- Zappos War on Management by Gianpiero Petriglieri Please support our extraordinary sponsors. Our content is free because of their generosity.If you are looking for a cost-effective way to reach your audience, build your brand, and develop sales leads, try GoToWebinar, from Citrix. GoToWebinar is a great way to share live presentations right from your computer, reach, and influence an audience of hundreds of people. Its button-click simple and rock-solid reliable. All you have to do is work on your presentation. GoToWebinar does the rest. Learn more at GoToWebinar.com.
The Marketing Writing Bootcamp is our most popular course from MarketingProfs University and as a podcast fan you can get $200 off the normal $595 price. The course is 13 classes, each 30-40 minutes in length, for more than 7 hours of on-demand learning. Learn from your desk, on your commute, or your couch. The course begins June 11. You will be awarded a certificate from Marketing Profs upon completion of course. Register through this special link: http://mprofs.com/companion. gShift’s Web Presence Analytics platform provides agencies and brands with search, social and mobile content marketing data in one place. Monitor and report on an entire web presence. Create smarter, faster content through gShift’s proprietary data. Report on the engagement and performance of your content marketing investment. Our podcast is also brought to you by Voices Heard Media. Please check out this tremendous resource for scaling social media engagement. Take a look at building an engaged and relevant audience through innovative new games, contests, analytics, polling platforms, and other innovations. |
Sat, 2 May 2015
New content forms. Yahoo is preparing to release its first major consumer product in almost three years and the first product built from scratch under CEO Marissa Mayer. The company is said to be unveiling a mobile app that combines live and recorded video and text, blending aspects of live video apps like Meerkat, YouNow and Skype and the recorded video messages popularized by Snapchat. Can this revolutionize video storytelling? What about the hot new video creation app Storie? It allows you to easily piece together video stories on a smartphone. New audio apps Opinion and Spreaker are creating what amounts to audio text messaging. And of course Meerkat and Periscope have ushered in the era of video streaming -- and some legal concerns (The NHL recently announced a ban on streaming apps at their games). Facebook is here to stay -- We discuss new research that shows (once again) there is no mass evacuation from Facebook. We have a discussion on Facebook and the apparent stranglehold they have on teens. Tom discusses why a Facebook account is the new driver's license. Finally some good news on the publishing front -- A newspaper success story? YES! Learn how the Harrisburg Patriot-News and its Penn Live site is the leading the way with a social-media-first news strategy. An inspirational and bold strategy! And what about the Google network? Last week, Google announced that it is working with carriers Sprint and T-Mobile to offer a wireless service that will seamlessly switch between Wi-Fi hotspots and 4G LTE cellular networks called Project Fi. The move isn't likely to threaten the dominance of Verizon and AT&T, by far the two largest carriers in the nation, but it's potentially a big deal to the cable companies. We discuss the innovation ... and the idea that Google may finally have to pay attention to customer service. Podcasting -- The best advertising investment? Tom and I discuss the fact that advertising becomes trusted content on a podcast -- could podcasting become the most valuable advertising ever? Can it scale? And if that were not enough, we also reveal a gigantic gShift giveaway -- The first 50 podcast fans to hit the Marketing Companion landing page and register for a cool eBook will get a copy of The Content Code for free! We also unveil a big discount for a new Marketing Profs writing course! Now, you're probably wondering, how did we fit all that in a 30 minute podcast? Well, push play to find out! Resources mentioned in this show Forbes article: Podcasts Are Doing To Advertising What Uber Has Done To Transportation Chat app Kik. Pew research on teens and social media. Please support our extraordinary sponsors. Our content is free because of their generosity.The Marketing Writing Bootcamp is our most popular course from MarketingProfs University and as a podcast fan you can get $200 off the normal $595 price. The course is 13 classes, each 30-40 minutes in length, for more than 7 hours of on-demand learning. Learn from your desk, on your commute, or your couch. The course begins June 11. You will be awarded a certificate from Marketing Profs upon completion of course. Register through this special link: http://mprofs.com/companion.
gShift’s Web Presence Analytics platform provides agencies and brands with search, social and mobile content marketing data in one place. Monitor and report on an entire web presence. Create smarter, faster content through gShift’s proprietary data. Report on the engagement and performance of your content marketing investment. Our podcast is also brought to you by Voices Heard Media. Please check out this tremendous resource for scaling social media engagement. Take a look at building an engaged and relevant audience through innovative new games, contests, analytics, polling platforms, and other innovations.
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Fri, 17 April 2015
Please support our extraordinary sponsors. Our content is free because of their generosity.gShift’s Web Presence Analytics platform provides agencies and brands with search, social and mobile content marketing data in one place. Monitor and report on an entire web presence. Create smarter, faster content through gShift’s proprietary data. Report on the engagement and performance of your content marketing investment. Our podcast is also brought to you by Voices Heard Media. Please check out this tremendous resource for scaling social media engagement. Take a look at building an engaged and relevant audience through innovative new games, contests, analytics, polling platforms, and other innovations. . |
Fri, 3 April 2015
Without question, "engagement" is not as fashionable as it once was. Does it still have a place in the social media eco system? This is the topic tackled with my erstwhile podcasting partner Tom Webster on the latest edition of The Marketing Companion. We would be most pleased if you listened to it. Here it is, in all its auditory glory: Please support our extraordinary sponsors. Our content is free because of their generosity.
gShift’s Web Presence Analytics platform provides agencies and brands with search, social and mobile content marketing data in one place. Monitor and report on an entire web presence. Create smarter, faster content through gShift’s proprietary data. Report on the engagement and performance of your content marketing investment. Our podcast is also brought to you by Voices Heard Media. Please check out this tremendous resource for scaling social media engagement. Take a look at building an engaged and relevant audience through innovative new games, contests, analytics, polling platforms, and other innovations. |
Fri, 20 March 2015
Wow. That sounds like one great podcast, doesn't it? Well let's stop this dilly-dallying and get right to it! Please support our extraordinary sponsors. Our content is free because of their generosity.
gShift’s Web Presence Analytics platform provides agencies and brands with search, social and mobile content marketing data in one place. Monitor and report on an entire web presence. Create smarter, faster content through gShift’s proprietary data. Report on the engagement and performance of your content marketing investment. Our podcast is also brought to you by Voices Heard Media. Please check out this tremendous resource for scaling social media engagement. Take a look at building an engaged and relevant audience through innovative new games, contests, analytics, polling platforms, and other innovations. |
Fri, 6 March 2015
Company culture rules.Can you see how complex and important corporate culture can be? An event that happened decades ago still influences the company culture today. You really have to dissect the cultural DNA of a company to understand how it works. And I believe there is no more powerful influence on a company's ability to change and adopt new marketing practices than culture. This is the subject of an extremely interesting new Marketing Companion podcast. Of course Tom Webster and I also introduce three new Marketing Companion products including a discount escort service and subpar child care. Simply a natural connection, right? But that's another story. The challenge of corporate culture and how to get over the resistance to change is a struggle for almost all of us today. In this podcast we discuss:
Are you ready? Let's do this thing! Resources mentioned in this podcast episode: Please support our extraordinary sponsors. Our content is free because of their generosity.
gShift’s Web Presence Analytics platform provides agencies and brands with search, social and mobile content marketing data in one place. Monitor and report on an entire web presence. Create smarter, faster content through gShift’s proprietary data. Report on the engagement and performance of your content marketing investment. Our podcast is also brought to you by Voices Heard Media. Please check out this tremendous resource for scaling social media engagement. Take a look at building an engaged and relevant audience through innovative new game, analytics, and polling platforms.
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Fri, 20 February 2015
![]() Please support our extraordinary sponsors. Our content is free because of their generosity.
gShift’s Web Presence Analytics platform provides agencies and brands with search, social and mobile content marketing data in one place. Monitor and report on an entire web presence. Create smarter, faster content through gShift’s proprietary data. Report on the engagement and performance of your content marketing investment. Our podcast is also brought to you by Voices Heard Media. Please check out this tremendous resource for scaling social media engagement. Take a look at building an engaged and relevant audience through innovative new game, analytics, and polling platforms. |
Sat, 7 February 2015
Please support our extraordinary sponsors. Our content is free because of their generosity.
gShift’s Web Presence Analytics platform provides agencies and brands with search, social and mobile content marketing data in one place. Monitor and report on an entire web presence. Create smarter, faster content through gShift’s proprietary data. Report on the engagement and performance of your content marketing investment. Our podcast is also brought to you by Voices Heard Media. Please check out this tremendous resource for scaling social media engagement. Take a look at building an engaged and relevant audience through innovative new game, analytics, and polling platforms. |
Fri, 23 January 2015
Now I know it's hard to believe we fit all of this into a 30 minute podcast. You're just going to have to hear it to believe it: Please support our extraordinary sponsors. Our content is free because of their generosity.gShift’s Web Presence Analytics platform provides agencies and brands with search, social and mobile content marketing data in one place. Monitor and report on an entire web presence. Create smarter, faster content through gShift’s proprietary data. Report on the engagement and performance of your content marketing investment. Our podcast is also brought to you by Voices Heard Media. Please check out this tremendous resource for scaling social media engagement. Take a look at building an engaged and relevant audience through innovative new game, analytics, and polling platforms. |
Sat, 10 January 2015
Ready to do this thing? Here we go: Resources mentions in this episode The Infinite Dial blog post by Larry Rosin A six-step plan to respond to negative comments on the web Research on 98 percent customer satisfaction survey Illustration: Check out the beautiful peace sign art by Laura Barbosa Please support our extraordinary sponsors. Our content is free because of their generosity.gShift’s Web Presence Analytics platform provides agencies and brands with search, social and mobile content marketing data in one place. Monitor and report on an entire web presence. Create smarter, faster content through gShift’s proprietary data. Report on the engagement and performance of your content marketing investment. Our podcast is also brought to you by Voices Heard Media. Please check out this tremendous resource for scaling social media engagement. Take a look at building an engaged and relevant audience through innovative new game, analytics, and polling platforms.
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