The Marketing Companion

No list of hot technology trends is complete without a mention of the Internet of Things (IoT). But as we go into a new year, how does this become real to us as marketers? How is IoT going to show up in our daily worklife?

Tom Webster and I thought this would be a fascinating topic for an episode of our podcast but frankly the subject is over our heads! Not that this has stopped us before ... but we decided to try something new and actually get some expert advice on this important topic.

On this new episode, Tom and I interview Dr. Ari Lightman, professor of digital media and marketing at Carnegie Mellon University. I first met Ari through work we have done together for Dell Technologies, and through our meetings over the years at Dell-EMC World we've become friends. Ari is living with the realities of the Internet of Things every day and he provides extraordinary insights in this episode of The Marketing Companion.

We cover amazing topics such as IoT and ...

  • personalization
  • communications with different market segments
  • market research
  • defining the stories most important to our customers
  • the coming service level that will enable new marketing applications
  • the tangled implications for privacy
  • the impact on marketing employment levels.

Ari also tells us why he teaches his students that the Internet of Things is the Internet of Threats and how new vulnerabilities occur through everyday maintenance of these nodes -- at work and at home. You won't want to miss this extraordinary episode ...

Please support our extraordinary sponsors. Our content is free because of their generosity.

Many thanks to our friend Scott Monty for the awesome show intro. Be sure to check out his amazing newsletter The Full Monty and his new podcast available here: fullmontyshow.com.

BuzzSumo is the world’s best way to discover, analyze and amplify your content. Run over to BuzzSumo today for a 14 day free trial. Beyond data, BuzzSumo offers priceless insights into content discovery, monitoring, influencers and outreach, content research and planning, and competitor research. Find out why so many Marketing Companion fans are now hooked on Buzzsumo. Check out BuzzSumo’s powerful technology to look at the hottest content trends down to the hour!

Affinio is now offering a FREE eBook co-authored with Mark Schaefer called How to Identify, Understand and Grow Your Ideal Content Audience. Check it out, as well as their new free audience Discovery tool. Affinio is an advanced marketing intelligence platform that leverages the interest graph to understand today’s consumers. Affinio believes that if we can understand individuals at a deeper and richer level, then we can fundamentally change the way people relate to one another. By understanding the interests and cultural DNA of key audience segments, marketers are empowered to take an audience-first approach to making meaningful connections with ideal consumers. Find out how at Affinio.com.

Direct download: The_Internet_of_Things_and_the_future_of_marketing.mp3
Category:Social Media Marketing -- posted at: 11:02am GMT

In the next episode of The Marketing Companion Tom Webster and I explore three rich and timely topics:

  • The "Gig economy" -- The ability to match buyers and sellers in order to monetize incremental time has revolutionized the economy. As much as 2 percent of the U.S. economy may be gig-based. But there is a seedy underbelly to this trend.
  • Conversational marketing -- This is beyond the social media mantra of "conversation." New technology like bots enable one-on-one conversations to develop enhanced personal profiling about ... you. This could revolutionize customer service and targeted marketing. Will bots know you better than your best friend?
  • Fake news and filter bubbles -- Our homogeneous newsfeeds are contributing to the fake news epidemic.

In this episode, I also put Tom to the test -- can he identify the world's funniest joke? Click here to discover if he passed the test ... Resources mentioned in this episode: Pew study on the gig economy. If you can’t access the episode above, click on this link to listen to Episode 92

Please support our extraordinary sponsors. Our content is free because of their generosity.

BuzzSumo is the world’s best way to discover, analyze and amplify your content. Run over to BuzzSumo today for a 14 day free trial. Beyond data, BuzzSumo offers priceless insights into content discovery, monitoring, influencers and outreach, content research and planning, and competitor research. Find out why so many Marketing Companion fans are now hooked on Buzzsumo. Check out BuzzSumo’s powerful technology to look at the hottest content trends down to the hour!

Affinio is now offering a FREE eBook co-authored with Mark Schaefer called How to Identify, Understand and Grow Your Ideal Content Audience. Check it out, as well as their new free audience Discovery tool. Affinio is an advanced marketing intelligence platform that leverages the interest graph to understand today’s consumers. Affinio believes that if we can understand individuals at a deeper and richer level, then we can fundamentally change the way people relate to one another. By understanding the interests and cultural DNA of key audience segments, marketers are empowered to take an audience-first approach to making meaningful connections with ideal consumers. Find out how at Affinio.com.

Direct download: Conversational_marketing_and_the_gig_economy.mp3
Category:Social Media Marketing -- posted at: 9:24pm GMT

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