The Marketing Companion

Hosts Mark Schaefer and Brooke Sellas cover highlights from Social Media Marketing World and Mark points out a lemming-like marketing trend. The show features BossMom Dana Malstaff and advice on monetizing a Facebook Group, plus using social for government surveillance.

Direct download: MarkApril1_-PUBLISH.mp3
Category:Social Media Marketing -- posted at: 2:10pm BST

Ted Wright is a word of mouth marketing pioneer. On this final episode of the Rebellion Papers, Ted discusses why the world's oldest marketing idea has never been more important or relevant in the post-loyalty era.

Direct download: LastBonus.mp3
Category:Social Media Marketing -- posted at: 1:33pm BST

A new co-host is welcomed onto the Marketing Companion to discuss the growing concern over digital monopolies. This has become a political issue in the U.S. that extends beyond party lines. Is the Facebook franchise doomed? The hosts also discuss a new book by Brian Solis and digital burn-out.

Direct download: MarkBrooke.mp3
Category:Social Media Marketing -- posted at: 11:34pm BST

In this special episode, Mark Schaefer says farewell to Tom Webster as the long-time co-host of The Marketing Companion and announces plans for a re-boot of the podcast.

Direct download: MarkWithoutTom.mp3
Category:Social Media Marketing -- posted at: 12:31pm BST

In this limited edition series, Mark Schaefer introduces the innovative marketers featured in his book "Marketing Rebellion." Marc Simons is one of the founders of Giant Spoon, a path-finding agency creating fun and immersive customer experiences. He's leading the way with this controversial new marketing approach.

Direct download: Bonus_4_-_March_11.mp3
Category:Social Media Marketing -- posted at: 8:27pm BST

In this show, Mark and Tom look at some eye-popping new data covering the social media landscape. For an up-to-the-minute glimpse of the social web, you won't want to miss this show!

Direct download: March4FINAL.mp3
Category:Social Media Marketing -- posted at: 7:13am BST