The Marketing Companion

Mark and Brooke examine emerging research that may indicate key post-pandemic consumer changes. Among the insights in this episode is the indication that children have taken over the eCommerce function for the family. Other topics include comfort spending, commerce levels, BOPIS, and new digital advertising trends.

Direct download: MarkJuly6.mp3
Category:Social Media Marketing -- posted at: 5:26am EDT

Mark and Brooke dissect an extraordinary piece of thought leadership from author Martin Lindstrom. Lindstrom creates a data-based view of the likely "new normal" and this episode explores the implications for the new "imbalances" and marketing professionals.

Direct download: ANNIVERSARY.mp3
Category:Social Media Marketing -- posted at: 4:42am EDT

Mark and Brooke discuss an explosive revelation from the Facebook strategy playbook: The company is mindfully encouraging extremism, ignoring warnings from 2016 that the platform was contributing to hate and polarization. The hosts also discuss the emerging importance of corporate communities and the post-pandemic normal.

Direct download: MarkJUNE8FINAL.mp3
Category:Social Media Marketing -- posted at: 4:09am EDT

Technology is creating incredible opportunities to connect with customers in meaningful new ways. Mark and Brooke look at some of the most exciting examples of how marketing and customer connection might be transformed.

Direct download: MarkMay25FINAL.mp3
Category:Social Media Marketing -- posted at: 5:15am EDT

Mark Schaefer returns to the show after recovering from COVID-19 and relates three lessons of his experience, including an unexpected insight with long-term implications for the world. Mark and Brooke reflect on the impact on their own businesses and how they are being inspired during this crisis.

Direct download: MarkMay11FINAL.mp3
Category:Social Media Marketing -- posted at: 4:41am EDT

Guest host Mathew Sweezey joins Brooke Sellas to talk about his new book, The Context Marketing Revolution. Together, we discuss the five context elements needed to create better customer experiences.

Direct download: MarkApril27.mp3
Category:Social Media Marketing -- posted at: 5:04am EDT

Guest host Katie Robbert joins Brooke Sellas to discuss how brave brands stay relevant in times of crisis, including advice from other top marketing experts, a note on advertising, and which tools are making work-from-home easier.

Direct download: MarkApril13.mp3
Category:Social Media Marketing -- posted at: 3:25am EDT

Mark and Brooke dissect important new research to find some surprising shifts in the use of social media, smart speakers, podcasting consumers. We reveal the identity of listener number one million!

Direct download: MarkFINALMarch30.mp3
Category:Social Media Marketing -- posted at: 5:13am EDT

Mark Schaefer shares his view of personal and business priorities in this time of extreme disruption and loss.

Direct download: Embracing_the_chaos_podcast.m4a
Category:Social Media Marketing -- posted at: 7:08am EDT

Mark and Brooke dissect a variety of trends including an experiential marketing plan that includes "full body towelettes," innovations from Twitter and LinkedIn, a discussion of slow tech adoption, and a personal reflection from Mark on his competition.

Direct download: MarkFINAL.mp3
Category:Social Media Marketing -- posted at: 7:36am EDT

On the latest show, Mark and Brooke announce a contest to honor the one millionth download of The Marketing Companion podcast! Could YOU be the lucky winner? The hosts also cover big news from the podcasting world plus innovations coming from Twitter and Instagram.

Direct download: MarkMarch2.mp3
Category:Social Media Marketing -- posted at: 4:18am EDT

New statistics show that blogging activity has slumped after a decade of continuous growth. Mark and Brooke examine the true story behind blogging in the content ecosystem and also discuss an integrated marketing trend, the marketing ideas consumers love most.

Direct download: MarkFeb17.mp3
Category:Social Media Marketing -- posted at: 4:54am EDT

Need a celebrity for your next event? New technology may allow you to bring Elvis, Marilyn Monroe or Elvis to your next customer meeting. Mark and Brooke look at this new trend as well as LinkedIn events, and the impact of digital detox ion the advertising industry.

Direct download: Mark-CORRECTED.mp3
Category:Social Media Marketing -- posted at: 7:41am EDT

Machine learning is entering the world of everyday marketing helping us streamline tasks and free up time for our employees and customers. The tech is getting simpler and less expensive. Mark and Brooke look at how this can be applied to our everyday marketing lives. They also cover an unexpected new retail trend and discuss tech optimism versus tech pessimism.

Direct download: MarkJan20FINAL.mp3
Category:Social Media Marketing -- posted at: 1:26pm EDT

Mark Schaefer and guest Jay Baer reminisce about their decade in social media. What were the hits, the misses, the things they love, the trends they regret? Lots of wisdom and insight jam-packed into this unmissable episode!

Direct download: MarkJan6.mp3
Category:Social Media Marketing -- posted at: 4:32am EDT

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