The Marketing Companion
Mark Schaefer and Mathew Sweezey discuss how the AI revolution is impacting them as business leaders, entrepreneurs, and simply individuals trying to make their way in the world. Mark and Mathew discuss their current AI priorities, hacks, and the aspects of this development keeping them up at night. Where do they see the pitfalls and opportunities? Find out in this fascinating episode! 

Mark Schaefer is a strategy consultant, college educator, keynote speaker, and the author of 10 books including "KNOWN," “Belonging to the Brand,” and "Marketing Rebellion." His annual marketing retreat is The Uprising.

For more of Mark’s insights every week, subcribe to his award-winning blog.

Mark also offers classes in personal branding and professional speaking

Mathew Sweezey is the Co-Founder of Salesforces Web3 Studio where he helped Salesforce and their top customers transition into Web3. Mathew an independent consultant, a best selling author, and avid adventurer. 
Direct download: MarkAUG28-FINAL.mp3
Category:Social Media Marketing -- posted at: 10:00am GMT

There are plenty of frameworks for successful content creation, but can ANYBODY breakthrough with a successful blog, podcast, or video series these days ... or does it take some "special sauce?" Mark Schaefer and Jay Acunzo debate the issue and don't always agree in this fascinating episode.
 
Mark and Jay cover what it takes to create a defensible content property, the importance of being pissed off, why marketers create the worst content, and the importance of "awe" in the content world.

Mark Schaefer is a strategy consultant, college educator, keynote speaker, and the author of 10 books including "KNOWN," “Belonging to the Brand,” and "Marketing Rebellion." His annual marketing retreat is The Uprising.

For more of Mark’s insights every week, subcribe to his award-winning blog.

Mark also offers classes in personal branding and professional speaking.

Jay Acunzo is an author, speaker, and host of the podcast Unthinkable -- the show about marketers who trusted their intuition, not the best practices, and all the unconventional, refreshing things they did to build their brands and leave their legacies. Learn more and find a Starter Pack of episodes at https://jayacunzo.com/unthinkable-podcast

Direct download: MarkAUG14-FINAL.mp3
Category:Social Media Marketing -- posted at: 10:00am GMT

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