Most brands depend on social listening platforms to gauge brand sentiment, consumer feedback and competitor activities. But what happens in a world where most customers don't want to be seen and heard? Sara Wilson is working on this problem and in this new episode, we explore new ideas about community, conversations and the critical aspects of consumer insight in an AI World. 

 

Mark Schaefer is a strategy consultant, college educator, keynote speaker, and the author of 10 books including "KNOWN," “Belonging to the Brand,” and "Marketing Rebellion." His annual marketing retreat is The Uprising.

 

For more of Mark’s insights every week, subcribe to his award-winning blog.

Mark also offers classes in personal branding and professional speaking.

Mark Schaefer and Mathew Sweezy look at the foundational and enduring role of humans to create impact, loyalty, and relationships even as they are preoccupied with AI. Mark and Mathew explore the importance of events, communities, networking and loyalty. They also talk about the next big AI "unlock" for humans, the last human competitive advantage against AI, outcome-based content marketing, and Web3 farming. 

 

Mark Schaefer is a strategy consultant, college educator, keynote speaker, and the author of 10 books including "KNOWN," “Belonging to the Brand,” and "Marketing Rebellion." His annual marketing retreat is The Uprising.

 

For more of Mark’s insights every week, subcribe to his award-winning blog.

Mark also offers classes in personal branding and professional speaking

 

Mathew Sweezey is the Co-Founder of Salesforces Web3 Studio where he helped Salesforce and their top customers transition into Web3. Mathew an independent consultant, a best selling author, and avid adventurer.