Mark Schaefer has a new grandchild. Amanda Russell has a toddler. Both of them wonder what an AI-dominant world has in store for them. 

 

In this personal and introspective episode, Mark and Amanda reflect on what college meant to their careers, the advice they would give to kids about college today, and how education will need to change for Gen Alpha. 

 

This is an essential episode for everyone wondering how AI will impact the next generation.

 

Mark Schaefer is a strategy consultant, college educator, keynote speaker, and the author of 10 books including "KNOWN," “Belonging to the Brand,” and "Audacious: How Humans Win in an AI Marketing World." His annual marketing retreat is The Uprising.

 

For more of Mark’s insights every week, subcribe to his award-winning blog.

Mark also offers classes in personal branding and professional speaking.

 

 

 Amanda Russell is a marketing leader, entrepreneur, and scholar. By age 32, she built and sold two successful businesses: an online fitness subscription community for women and a digital marketing and production company. She served as Chief Marketing Officer at a NYC-based portfolio fund and developed the world’s first accredited MBA & EMBA Influencer Marketing programs at Northwestern University. She also founded the Global Center for Influence at the University of Texas. Amanda has taught at renowned institutions such as Bocconi University, London Business School, Harvard, Wharton, HEC Paris, NYU, and the University of Stockholm. Her book, "The Influencer Code," explores influence, consumer behavior, and the future of marketing. Amanda advises major companies, including Lamborghini, Cedars-Sinai, Lionsgate, and Silk-FAW.

 

As use of AI soars and customers place more trust in AI, the bots are making decisions for our customers. From vacations to recipes, we're using AI in creative ways to make our lives easier and skip the time to analyze options. But how does AI make the decision? The platforms are getting their information from somewhere. What is the role of traditional content and marketing? The answer will surprise you. In this far-reaching show, Mark Schaefer and Andy Crestodina explore new research on how AI makes decisions and what matters. This episode also contains extraordinary bonus content.

 

Mark Schaefer is a strategy consultant, college educator, keynote speaker, and the author of 10 books including "KNOWN," “Belonging to the Brand,” and "Audacious: How Humans Win in an AI Marketing World." His annual marketing retreat is The Uprising.

 

For more of Mark’s insights every week, subscribe to his award-winning blog. Mark also offers classes in personal branding and professional speaking.

 

Andy Crestodina is CMO and Co-Founder of Orbit Media, an award-winning 55-person digital agency. He has 23_ years of experience in analytics, SEO, content strategy and visitor psychology ...and months of experience in AI.

 

Andy has applied his expertise in SEO and conversions to drive both visibility and lead generation for 1000+ businesses since 2001.