Fri, 27 June 2014
Obviously these lessons from the master have had a big impact on me. They formed my key approach to innovation for more than a decade. This is why it has been difficult for me to jump on the disruption and Cult of Failure bandwagon. Of course disruption happens. But can you really MAKE it happen any more than you can MAKE "viral" happen? So it was timely when my friend Billy Mitchell of MLT Creative turned me on to an article in The New Yorker called The Disruption Machine by Jill Lepore. In this brilliant piece Lepore dissects the famous The Innovator's Dilemma Other resources mentioned in this podcast: The Strategy Paradox: Why Committing to Success Leads to Failure (And What to do About It) Podcast on 3D printing as a disruptive technology Competitive Advantage: Creating and Sustaining Superior Performance Book links are affiliate links. MLT Creative is an occasional business partner and an advertiser on {grow}. |
Fri, 13 June 2014
1) The use of "big data" to actually predict mega-trends and market outcomes 2) 3D Printing. The second one might seem a little strange to list as a marketing trend but if you listen to the logic on the podcast I think you'll agree that this could have a huge impact on cost and price, delivery, availability, sourcing, distribution models ... well, just about everything marketers should care about. What's that you say? You want to get to the freaking podcast and fast? Well here it is, with no further delay! |