The Marketing Companion

Whether you'e working for a big company or a small one, the advertising industry is getting crunched in all directions. Mark and Brooke look at trends in TV, digital, podcasts, TikTok, and gaming that will determine the future of advertising.

Direct download: MarkJune22.mp3
Category:Social Media Marketing -- posted at: 9:54pm BST

Some social media influencers have turned their lives into a dramatic, brand-fueled play. Nothing seems real, let alone authentic. What does that mean for marketers? Mark and Brooke also cover an attempt to measure company culture and a shocking look at the data your iPhone is broadcasting about you.

Direct download: July9Mark.mp3
Category:Social Media Marketing -- posted at: 7:29am BST