The Marketing Companion

Mark Schaefer and Brooke Sellas explore the vital role of conversation in the marketing mix. How has the pandemic changed customer care? AI? The metaverse? How are marketing leaders grossly misunderstanding the connection between sales and marketing conversations? All this and more in this fascinating episode! 

Direct download: Mark-APR25.mp3
Category:Social Media Marketing -- posted at: 3:24pm BST

Traditional marketing is fracturing before our eyes. Web3, NFTs, and the metaverse will become the standard way of connecting to a new generation. Mathew Sweezey helps us navigate this bold new world and understand the implications of a post-cookie, post-SEO, post-content world. 
Direct download: MarkApril11.mp3
Category:Social Media Marketing -- posted at: 4:16pm BST