Mon, 30 April 2018
In this episode, hosts Mark Schaefer and Tom Webster talk about a new Schaefer book in the works, AI, hacking, and how companies are being forced to take a social, and even political, stand in the world today. This trend is undeniable, but flies in the face of classical economics. how does a marketer sort it out?
Direct download: MarkApril.mp3
Category:Social Media Marketing -- posted at: 12:23am BST
Sun, 8 April 2018
There are a number of ethical issues emerging as technology allows us to connect to consumers in new ways. Just because we can, should we? In this episode, hosts Mark Schaefer and Tom Webster look at "addiction" as a goal, the cultural implications of AI, and new research on the time it takes to become a friend. And oh yes, to celebrate a milestone, they introduce the world's first audio infographic!
Direct download: The_New_Ethics_of_Marketing.mp3
Category:Social Media Marketing -- posted at: 12:35pm BST
Sun, 1 April 2018
Hosts Mark Schaefer and Tom Webster reflect on the hot topics they covered five years ago and discuss the relevancy of influence marketing (and Klout), Google Glass, Twitter strategy and more. And they bring out a retro look at Google Pants!
Direct download: 5years.mp3
Category:Social Media Marketing -- posted at: 10:56pm BST