The Marketing Companion
Should we bring our "whole self" to the marketing profession? A powerful sociological trend is changing norms and expectations of our customers and employees. What are the advantages and disadvantages of vulnerability and self-disclosure? Mark Schaefer and Keith Jennings weigh in!

Mark Schaefer is a strategy consultant, college educator, keynote speaker and the author of 10 books including "Belonging to the Brand" and "Marketing Rebellion." His annual marketing retreat is The Uprising.

Keith Jennings is an executive and writer who equips professionals to serve with values, generosity, and social impact.He serves as vice president of community impact with Jackson Healthcare. Connect with him at https://www.linkedin.com/in/keithjennings/

Direct download: MarkApril24mp3.mp3
Category:Social Media Marketing -- posted at: 10:00am BST

Mark Schaefer and social media marketing expert Denis Yu dive into the most important trends including the true value of the blue check mark, the most powerful platforms right now, the future of TikTok, and the truth behind Facebook's foray into the metaverse. You'll also hear some hair-raising stories about information and privacy! 

Mark Schaefer is a strategy consultant, college educator, keynote speaker and the author of 10 books including "Marketing Rebellion" and "Belonging to the Brand." His annual marketing retreat is The Uprising.

Dennis Yu is on a mission to create a million jobs by training up international workers to serve American companies. Former search engine engineer who has spent a billion dollars on ads. Best-selling author and speaker.

Direct download: Mark-April7-FINAL.mp3
Category:Social Media Marketing -- posted at: 10:00am BST

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