The Marketing Companion

The advertising industry is convulsing as traditional channels dry up. This episode explores how "pipelines" are effortlessly feeding products into consumer households, why young influencers are ruling the roost and how advertising's brightest light is destroying new publishing models. Mark and Tom hand our their annual "wurst" awards.

Direct download: MarkChristmasFinal.mp3
Category:Social Media Marketing -- posted at: 12:40am GMT

In this episode, Mark and Tom dissect research indicating severe reliability problems with popular sentiment analysis algorithms. They also discuss re-branding strategy in the news, new evidence of mis-trust in corporate brands and Alexa's growing dominance.

Direct download: MarkDec10FINAL.mp3
Category:Social Media Marketing -- posted at: 6:42pm GMT

Mark and Tom talk about why Microsoft's president is calling for immediate legislation on some new technology, why ad agencies are losing business to consulting firms and why "the show" may be the most important consideration to your marketing plan. It all points to changes on the marketing landscape.

Direct download: MarkNov26FINAL.mp3
Category:Social Media Marketing -- posted at: 1:08am GMT

Marketers have too little time and too much data. Why isn't AI making a positive impact on data analysis yet? How will new opportunities with smart speakers integrate with AI and what does the artificial intelligence revolution mean for business education? Nipsey makes a surprise appearance to show off new human-like qualities.

Direct download: MarkNov9Final.mp3
Category:Social Media Marketing -- posted at: 3:40pm GMT

Hosts Mark Schaefer and Tom Webster explain how a strong economy impacts professional behavior, why streaming television is heading for a fall-out and how Facebook's first entry into hardware tips the creepy scale

Direct download: Mark10-28.mp3
Category:Social Media Marketing -- posted at: 8:00pm GMT

Host Mark Schaefer reflects on lesson learned in his ten years as an entrepreneur, and Tom Webster dissects why there are no new social media channels emerging.

Direct download: MarkOct15.mp3
Category:Social Media Marketing -- posted at: 7:12pm GMT

Mark and Tom explain why you should be excited by the promise of Medium, nervous about the WSJ coverage of internal Google politics, and applauding an insurance company for doing something crazy cool.

Direct download: MarkOct1.mp3
Category:Social Media Marketing -- posted at: 9:11am GMT

Hosts Mark Schaefer and Tom Webster tackle three huge topics: New regulations trying to get internet companies to conform globally to one country's standards, political stands in the marketing mix, and Apple's third act. Also, there is a surprise performance from Nipsey the smart speaker.

Direct download: Mark-Sep16.mp3
Category:Social Media Marketing -- posted at: 11:31pm GMT

In this episode Mark and Tom talk about some of their favorite marketing stories and lessons on the marketing genius of KISS, why intrapreneurship won't work, and how singer Tom Jones is a master networker.

Direct download: Mark-Sep3.mp3
Category:Social Media Marketing -- posted at: 12:52pm GMT

In this episode, Mark and Tom review new research that points to vast opportunities in the podcast world. This show goes deep into podcasting reality and unearths data-driven insights all podcasters need to consider to develop and grow their shows.

Direct download: MarkAug20.mp3
Category:Social Media Marketing -- posted at: 11:05pm GMT

Mark Schaefer and Tom Webster discuss the growing challenge of establishing emotional connection in a world of declining loyalty and point to an amazing success at Spotify, the rise of anger on Facebook, and a revolution at LinkedIn. They also vanquish Mercury Retrograde.

Direct download: Mark136.mp3
Category:Social Media Marketing -- posted at: 10:52am GMT

The retail industry has been in a state of upheaval for decades. Is a store that sells no goods the future? Tom Webster and Mark Schaefer think so, and they discuss it in this new episode of The Marketing Companion. Listen in as they also debate what will happen when digital ad prices keep rising, a threat to marketing nobody's really discussing, and their effort to make The Marketing Companion the world's most hipster podcast.

Direct download: MarkEp135.mp3
Category:Social Media Marketing -- posted at: 7:56pm GMT

Hosts Mark Schaefer and Tom Webster dissect several big new ideas, including the role of customer engagement in digital transformation, Facebook's big new opportunity for community leaders, and a content marketing fail from GE (or, is it?). Plus, Tom riffs on cows.

Direct download: Mark134.mp3
Category:Social Media Marketing -- posted at: 9:33am GMT

Against all odds, Mark and Tom have completed five years of podcasting together. In this episode, the hosts reflect on how they got started, how the program has changed and what's next for The Marketing Companion faithful.

Direct download: 5thAnniversaryF.mp3
Category:Social Media Marketing -- posted at: 12:32am GMT

In this episode, hosts Mark Schaefer and Tom Webster review some of their favorite recent marketing books, including new releases from Bernadette Jiwa and Neen James.

Direct download: FavouriteBooks.mp3
Category:Social Media Marketing -- posted at: 11:21pm GMT

Hosts Mark Schaefer and Tom Webster examine several current marketing issues, including a stroke of brilliance from Amazon, Google culture, and the unexpected dominance of Facebook in the surging private messaging space.

Direct download: MarkMay14.mp3
Category:Social Media Marketing -- posted at: 9:38pm GMT

In this episode, hosts Mark Schaefer and Tom Webster talk about a new Schaefer book in the works, AI, hacking, and how companies are being forced to take a social, and even political, stand in the world today. This trend is undeniable, but flies in the face of classical economics. how does a marketer sort it out?

Direct download: MarkApril.mp3
Category:Social Media Marketing -- posted at: 12:23am GMT

There are a number of ethical issues emerging as technology allows us to connect to consumers in new ways. Just because we can, should we? In this episode, hosts Mark Schaefer and Tom Webster look at "addiction" as a goal, the cultural implications of AI, and new research on the time it takes to become a friend. And oh yes, to celebrate a milestone, they introduce the world's first audio infographic!

Direct download: The_New_Ethics_of_Marketing.mp3
Category:Social Media Marketing -- posted at: 12:35pm GMT

Hosts Mark Schaefer and Tom Webster reflect on the hot topics they covered five years ago and discuss the relevancy of influence marketing (and Klout), Google Glass, Twitter strategy and more. And they bring out a retro look at Google Pants!

Direct download: 5years.mp3
Category:Social Media Marketing -- posted at: 10:56pm GMT

Mark Schaefer and Tom Webster discuss revealing new research that may indicate a tipping point for social media, video, podcasts and smart speakers like Alexa and Google Home.

Direct download: MarketingCampMarch19.mp3
Category:Social Media Marketing -- posted at: 10:23am GMT

Social media marketing has been the hottest marketing concept for the last 10 years. Is it losing steam, or just taking off? In this episode, hosts Mark Schaefer and Tom Webster look at the data and reveal new perspectives on where social media fits in the marketing mix. The fellas also reveal a new premium service to sell fake followers so you can become an influencer in record time!

Direct download: MCMarch5.mp3
Category:Social Media Marketing -- posted at: 11:25pm GMT

How important is it to create customer experiences that lead to awareness and loyalty? In this episode, Mark and Tom explore dramatic trends impacting any strategy involving customer experience. They also dive into stupid agency tricks and a wishlist for our favorite tech leaders. And Tom issues an apology for mis-casting Mark!

Direct download: MARKETING_EXPERIENCE.mp3
Category:Social Media Marketing -- posted at: 12:36am GMT

What is "Tech-lash?" Mark and Tom cover a variety of subjects in this fast-paced show. They cover the Facebook changes, an explosive report on influence marketing, the fastest-growing tech gadget (surprise!) and new rumbles about a backlash against the largest tech companies.

Direct download: MARKFeb.mp3
Category:Social Media Marketing -- posted at: 11:38pm GMT

Have you ever wanted to learn what Mark and Tom actually do for a living? In this unusual episode Mark and Tom open the curtains and talk about their careers -- How they got to where they are today and how they intend to remain relevant for the next level. A fascinating discussion about relevance in the fast-changing digital age!

Direct download: MarkEpisode.mp3
Category:Social Media Marketing -- posted at: 10:20am GMT

Special guest Mitch Joel, president of Mirum, discusses the challenges of the modern marketing agency. What are the implications of higher levels of competition, the trend toward bringing work in-house, the impact of AI and other new technologies, and the emerging eCommerce on-ramps? You won't want to miss this fascinating discussion!

Direct download: MarkJan.mp3
Category:Social Media Marketing -- posted at: 1:11am GMT

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