2015 is going down in the books as a transformational year for the discipline of marketing. There is just so much going on ... and it's going on so FAST! As Tom Webster and I compared notes from our recent journeys we began to see some themes and marketing lessons that we thought would be entertaining and useful to discuss on our podcast. So ... we did! On the latest episode of The Marketing Companion we get into some wild discussions on some thought-provoking developments such as:

1. Branding is more important that ever. In fact we're at a tipping point where every person must be a brand to be relevant in this digital age.
2. Relationship mode versus sales mode in content marketing
3. Facebook is slipping through our fingers as a business tool, as the most important social channel evolves into something new.
4. Content monetization at the point of contact
5. The renaissance of social media engagement and interactive media
6. Growing sophistication of social media marketers
7. Courage as a core marketing competency

This is a podcast you cannot miss. Here we go: Resources mentioned in this podcast

Kristian Strøbech

Kelly Michael 

Ulrik Heilmann CEO of Bolius

gShift's new URL innovation that will allow marketers to track the value of content and influencers.

Please support our extraordinary sponsors. Our content is free because of their generosity.

gShift’s Web Presence Analytics platform provides agencies and brands with search, social and mobile content marketing data in one place. Monitor and report on an entire web presence. Create smarter, faster content through gShift’s proprietary data. Report on the engagement and performance of your content marketing investment.

Our podcast is also brought to you by Voices Heard Media. Please check out this tremendous resource for scaling social media engagement. Take a look at building an engaged and relevant audience through innovative new games, contests, analytics, polling platforms, and other innovations.

Have you figured out Facebook marketing? What if I told you that organic reach is GOING UP for many businesses in 2015? Impossible you say? Well, then you will need to catch up with our new episode of The Marketing Companion where we discuss the "secondary advertising ripple" and how it's creating new complexity for companies trying to figure out what's happening on their Facebook page. But wait! There's more! Some of the other ripped from the headlines topics on this episode include:

• A discussion on new data on how an increase in negative feedback can actually be a positive for some businesses that are increasingly turning to Facebook as a customer service channel.
• 1 billion people logged into Facebook on a single day last month. We discuss Facebook as a sociological driver of community and connection. Or, are they just in it for the money?
• Blab -- Meerkat killer or just another app in the line of streaming video innovation? I like it a lot, but Tom has some reservations about using this technology for marketing purposes. Bottom line: Live is hard.
• A live Blab for Mark and Tom and our loyal listeners? Yes, it is going to happen.
• The latest innovation from The Marketing Companion laboratories: Mashley Addison.

With no further delay, let's dive in shall we? Resources mentioned in this episode The worst song in history - Escape: The Pina Colada Song AgoraPulse The End of History and the Last Man Blab Kerry Gorgone's post on the legal issues with live video streaming

Please support our extraordinary sponsors. Our content is free because of their generosity.

gShift’s Web Presence Analytics platform provides agencies and brands with search, social and mobile content marketing data in one place. Monitor and report on an entire web presence. Create smarter, faster content through gShift’s proprietary data. Report on the engagement and performance of your content marketing investment.

Our podcast is also brought to you by Voices Heard Media. Please check out this tremendous resource for scaling social media engagement. Take a look at building an engaged and relevant audience through innovative new games, contests, analytics, polling platforms, and other innovations.