Fri, 19 September 2014
This very public, courageous journal of his trials made a big impact on me and my podcasting mate Tom Webster. In fact, it became the seed for our newest Marketing Companion podcast. Under the same circumstances, what would you do? And let's take the conversation a step further. What is the professional expectation of the much-discussed "authenticity?" Is anybody really authentic? Can you be strategically authentic? The result is a fascinating discussion and I think you are really going to enjoy this episode. Here are some of the topics we cover:
Are you ready for this? Of course you are! Resources mentioned in this podcast Tom Webster Share of Ear for podcasting presentation Justin Levy and his new Unstoppable Blog PEZ T top Illustration "Shadow Selfies" taken by Mark Schaefer in Wales 2014 Our podcast is brought to you by Voices Heard Media. Please check out this tremendous resource for scaling social media engagement. |
Fri, 5 September 2014
The boundaries of inbound marketingInbound marketing is a concept that certainly should be reaching some level of maturity by now. The strategy works, in most cases. But the revelation from Hubspot provokes the question ... does it work everywhere, and for how long? In our latest Marketing Companion podcast Tom Webster and I dissect this issue, starting with the fact that inbound marketing might mean different things to different companies based on industry structure and size. Let's hold this trend up to a strong light and take a look at the possible boundaries of inbound marketing.
Ready to learn more? Here we go: Resources mentioned in this podcast Tom's blog on the Hubspot earnings announcement Is Inbound Marketing Profitable or Simply a Slogan? Z.E.R.O.: Zero Paid Media as the New Marketing Model Marcus Sheridan's idea about Content Saturation Index |