The Marketing Companion

October 2015
S	M	T	W	T	F	S

				1	2	3
4	5	6	7	8	9	10
11	12	13	14	15	16	17
18	19	20	21	22	23	24
25	26	27	28	29	30	31

Fri, 30 October 2015

digital marketing rants Bollywood dancing. You know you love it. You know you want to do it. So join Tom Webster and me on The Marketing Companion to learn of our new "product line" (many thanks to out friend Ralph Cipolla for the awesome graphic!). Tom and I also get a little prickly on the new edition of podcast. After a brief dance routine (really) we tee-off on online trends that drive us a little nuts:

Faking your way through the work-life balance
The "live your dream" fallacy
Bizarre eMail marketing mis-fires
Android podcast dreams
Inane round-up blog posts
LinkedIn spam

Ready to join our podcast Bollywood-style? Put on your dancing shoes and let's dive in:

Please support our extraordinary sponsors. Our content is free because of their generosity.

gShift’s Web Presence Analytics platform provides agencies and brands with search, social and mobile content marketing data in one place. Monitor and report on an entire web presence. Create smarter, faster content through gShift’s proprietary data. Report on the engagement and performance of your content marketing investment.

Our podcast is also brought to you by Voices Heard Media. Please check out this tremendous resource for scaling social media engagement. Take a look at building an engaged and relevant audience through innovative new games, contests, analytics, polling platforms, and other innovations.

Direct download: TMC.61.mp3
Category:Social Media Marketing -- posted at: 11:28pm BST

Fri, 16 October 2015

Sales and marketing transformation in the digital world

marketers becoming redundant There is no corporate function that has been transformed more quickly -- and more dramatically -- by technology than sales and marketing. In this episode of The Marketing Companion, Tom Webster and I look at the state of the art of sales and marketing, and discuss the role and relevancy of this career path in a digital age. Some of the incredibly interesting topics we cover include:

Emerging technology focuses on many traditional marketing functions. Are marketers becoming redundant?
Are we in an era of real-time sales ... or real-time marketing? Or both?
Sales has always been day-to-day/tactical, marketing is normally more long-term, and cerebral ... but is this still true? Are the roles merging?
We unpack the key ideas behind marketing today -- maneuverability and demand.
Daniel Pink and the idea of the age of "servant sellers" -- Isn't that what content marketing is about? Is that enough?
Google's Moment of Truth -- People consult 10 pieces of content before making a decision, double what it was a few years ago. What is driving this?
Content Shock and analysis paralysis -- How is this affecting sales?
Does content mean anything in the decision process? Isn't much of what we want simply an irrational and emotional decision? Can content contribute to that?
Forrester projects that a quarter of the sales job will be eliminated in the next few years. WIll algorithms replace marketers?
Why Tom believes CMO's are an endangered species (and why I disagree).
Why start-ups are particularly vulnerable to marketing issues.

You will NOT want to miss this. Ready? Here we go ...

Please support our extraordinary sponsors. Our content is free because of their generosity.

Direct download: TMC.60.mp3
Category:Social Media Marketing -- posted at: 8:00pm BST

Sat, 3 October 2015

Competitive pressures on content marketing

Tom Webster and I have the opportunity to experience a broad swath of marketing ideas, organizations and people during our travels and it's always fun to compare notes on what we're seeing out there. In this episode of The Marketing Companion we look at some interesting things that will be transforming content marketing efforts in 2016 and beyond. Some of the things we cover in this new episode of The Marketing Companion ...

Is content marketing about leads or relationships? How is this shifting? What is Inbound Marketing? Is it merely a source for potential cold calls or something else?
Ad blocking. What does this have to do with content marketing? A lot!
New investments in influence marketing are on the way. Trusted friends -- and even celebrities -- matter. Why are ad agencies in an influence feeding frenzy?
The impact of Millennials -- how their buying habits will make us adjust our content marketing.
Back to the Future -- the return of true sponsorship?

Scintillating? Of course. Provocative? You bet! Let's dig in ... Resources mentioned in the podcast A list of all the podcasts and show notes for the Marketing Companion Scott Monty Mike Hind Joe Chernov Social Brand Forum Crystal Ad Blocker Article: Crystal impact on legitimate eCommerce sites like Wal-Mart

Please support our extraordinary sponsors. Our content is free because of their generosity.

Direct download: TMC.59.mp3
Category:Social Media Marketing -- posted at: 12:17am BST